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Amplify Sunglasses
Regular price £34.99Regular priceUnit price per£34.99Sale price £34.99- See beneath the surface with precision-engineered clarity with our Amplify sunglasses. The polarised lenses will help cut through the surface glare giving you that competitive edge on match days.
The rose copper tinted lens amplifies contrast and sharpens depth perception, revealing underwater features, fish movement and bottom contours that would otherwise remain invisible.
Every cast becomes more strategic when you can see what lies beneath the surface. Engineered specifically for fishing, the Amplify sunglasses deliver across all light conditions. Whether you're battling the bright midday sun or navigating subtle reflections on those early morning starts, these lenses adapt to give you the visual clarity you need.
The smoke grey frame combines lightweight durability with a stylish design, ensuring comfort during longer sessions. Complete UV protection shields your eyes from harmful rays, so you can focus entirely on what matters - catching more fish!
- Polarised lenses
- Cut through the surface glare
- Improves contrast and sharpens depth perception
- Deliver across all light conditions
- Smoke grey frame
- Lightweight, stylish and durable
- UV protection
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Beanie
Regular price £13.99Regular priceUnit price per£13.99Sale price £13.99- The Guru Camo Beanie is reversible and can be worn with a unique camouflage pattern, or simply reverse it and there’s a subtle grey design.
This is a very practical piece of clothing, developed to be worn in the colder months, giving you an extra layer of winter warmth on the coldest day.
One size fits all.
- Reversible
- Camo or subtle grey design
- Larger fit that skull caps
- Warm and comfortable
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Black 3D Cap
Regular price £12.99Regular priceUnit price per£12.99Sale price £12.99- Engineered for both function and style, the Black 3D Cap is built to handle long days on the water while keeping you looking sharp. Featuring a bold 3D-embroidered Guru logo on the front, this cap delivers a standout look with rugged performance. Crafted with anglers in mind, it combines a structured front panel for durability with a lighter material back that keeps you cool when the heat kicks in. The deep black colour hides stains and wear, making it a reliable companion for every fishing trip.
- Bold 3D embroidered logo for a standout, premium finish
- Structured front and curved brim for sun protection and durability
- Moisture-wicking sweatband keeps you dry and focused
- Adjustable back for a secure, personalized fit
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Bobble Hat
Regular price £14.99Regular priceUnit price per£14.99Sale price £14.99- The Guru Bobble Hat cannot be missed on the bank, bold, bright and strikingly stylish. The Bobble Hat features orange and black stripes. This soft material double layer knitted beanie hat has been designed to keep you warm and comfortable during the colder months, keeping your ears and head totally covered from the elements.
Bobble hats are ideal for days that are dry but chilly, giving you the warmth, you need, without the restrictions of a hood. Keep warm, keep a clear view of the water.
One size fits all.
- Double layer knitted beanie
- Warm and comfortable
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Coolmax Socks
Regular price £17.99Regular priceUnit price per£17.99Sale price £17.99- The Guru Coolmax Socks are designed for optimum comfort and durability, these three seasons feature a ventilation mesh that delivers super breathability, temperature control and moisture management.
Easy fitting elasticated cuffs with reinforced heel and toe sections that gently grip the foot, offering excellent padding and support whilst reducing the risk of blisters, perfect for long sessions.
*Two Pairs Per Pack*
Available in two sizes; UK 7-9, UK 10-12
- Optimum comfort and durability
- Features a ventilation mesh
- Excellent breathability, temperature control and moisture management
- Reinforced heel and toe sections
- Two pairs per pack
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Lanyard
Regular price £5.25Regular priceUnit price per£5.25Sale price £5.25- The Guru Lanyard is designed to keep glasses/sunglasses firmly in place on your head and reduces the chance of them falling in whilst fishing. It is also ideal for carrying a small LED torch, or any smaller items that you want to keep close to hand. With a suitable plastic pouch attached via a keyring loop, the Guru Lanyard even makes it easy to keep your licences and permits to hand.
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Low Light Sunglasses
Regular price £34.99Regular priceUnit price per£34.99Sale price £34.99- Our Low Light sunglasses are engineered specifically for when light levels are at their lowest, transforming your dawn and dusk fishing and those heavy dark days by the lake.
The yellow lenses work like magic in marginal light, filtering out disruptive blue wavelengths that make it difficult to see. This targeted filtration dramatically enhances contrast and depth perception, even when the natural light is fading. Early morning mist or late afternoon shadows become opportunities rather than a time to pack up.
The advanced yellow tint doesn't just reduce eye strain - it actively improves your vision. Built for extended wear during those longer sessions, the lightweight construction ensures comfort from first light to the last cast.
Complete UV protection safeguards your eyes while you focus entirely on the water, giving you the confidence to fish longer and more effectively in conditions others may avoid.
- Perfect for when light levels are at their lowest
- Filters out disruptive blue light
- Enhance contrast and depth perception
- Reduces eye strain
- Lightweight construction
- UV protection
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Orange Trucker Cap
Regular price £12.99Regular priceUnit price per£12.99Sale price £12.99- Stay cool, comfortable, and focused on the catch with our Orange Trucker Cap. Designed with anglers in mind, this cap features a classic trucker style with breathable mesh backing to keep air flowing during long days on the water. The durable cotton front panel a black embroidered Guru logo and the sleek orange finish that pairs easily with any outdoor gear, while the pre-curved brim offers essential sun protection for your eyes and face. The adjustable snapback ensures a secure fit for all head sizes, and its lightweight construction means you’ll forget you’re even wearing it.
- Breathable mesh back for all-day ventilation
- Durable cotton front with a neutral grey finish
- Pre-curved brim for optimal sun protection
- Adjustable snapback closure for a custom fit
- Lightweight and quick-drying – perfect for fishing trips
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Peak Beanie
Regular price £15.99Regular priceUnit price per£15.99Sale price £15.99- A stylish beanie hat that's perfect for winter fishing, this Black Peak Beanie features a peak which keeps the low winter sun out of your eyes, as well as any rain or moisture.
The soft beanie material has been designed to keep you warm and comfortable during the colder months, keeping your ears and head totally covered from the elements.
One size fits all.
- Perfect for winter fishing
- Features a peak to keep sun out of eyes
- Warm and comfortable
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Skull Cap
Regular price £13.99Regular priceUnit price per£13.99Sale price £13.99- This Orange/Black Guru Skull Cap is a warm and comfortable beanie that has a snug comfortable fit. Featuring a thermal double layer inner knitting, the Guru Skull Cap will keep you warm even in the coldest of conditions.
Fits neatly under a pulled-up hoodie, giving you an extra layer of winter warmth on the coldest day. This soft material Skull cap has been designed to keep you warm and comfortable during the colder months, keeping your ears and head totally covered from the elements.
One size fits all.
- Warm and comfortable
- Snug fit
- Thermal double layer inner
- Fits neatly under a pulled-up hoodie
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Skull Cap Beanie
Regular price £13.99Regular priceUnit price per£13.99Sale price £13.99- The close fitting Black/Grey Skull Cap beanie is a warm winter hat that fits neatly under a pulled up hoodie, giving you an extra layer of winter warmth on the coldest day.
This soft material skull cap has been designed to keep you warm and comfortable during the colder months, keeping your ears and head totally covered from the elements.
One size fits all.
- Warm and comfortable
- Snug fit
- Thermal double layer inner
- Fits neatly under a pulled-up hoodie
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Trucker Grey
Regular price £14.99Regular priceUnit price per£14.99Sale price £14.99- The Guru Grey Trucker is the perfect cap option for year-round use. The classic 'Trucker' style mesh back increases breathability, coupled with the grey colour for minimized heat absorption. This cap features a contrast trim at the edge of the peak and an adjustable closure at the back for a snug fit.
Featuring a fast-drying material to keep you comfortable.
Composition – 100% Polyester
- Perfect cap option for year-round use
- Maintains shape with a low profile fit
- Mesh back increases breathability
- Adjustable closure at the back for a snug fit
- Fast-drying material
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waterproof
Waterproof Socks
Regular price £29.99Regular priceUnit price per£29.99Sale price £29.99- Guru Black Waterproof Socks will provide you with a high level of protection and insulation in colder weather conditions. They feature a breathable membrane that prevents the build-up of sweat and helps to keep your feet dry.
The socks have been designed with a three-layer construction; this means they are bonded together to create a single unit with no movement between them.
Available in 2 sizes: UK 7-9 and UK 10-12.
- Great insulation for use in colder weather conditions
- Features a breathable membrane
- Helps to keep your feet dry
- Designed with a three-layer construction
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White Aventus Cap
Regular price £12.99Regular priceUnit price per£12.99Sale price £12.99- Stay cool, protected, and sharp with the White Aventus Cap, your go-to headwear for long days under the sun. Designed specifically for anglers, this cap features a breathable construction that keeps heat and moisture at bay, while the crisp white colour reflects sunlight to help you stay cooler for longer. At the front, a finely stitched embroidered Aventus logo adds a touch of quality craftsmanship and timeless outdoor style.
- Lightweight, breathable fabric for all-day comfort
- Crisp white colour reflects sunlight to keep you cool
- Embroidered front logo for a premium, lasting finish
- Moisture-wicking inner band to manage sweat
- Curved brim for reliable sun protection
- Adjustable strap for a snug, customizable fit
