This fleece gilet is designed to keep your body warm, whether it is worn over the top of a lighter garment during the summer, or as an underlayer during the colder months. It is made from warm brushed fleece with an anti-pilling finish, to keep it looking great even after constant use. It features a full length zip as well as a collar to keep your neck snug. There is a pocket on each side which can be used for storage or keeping your hands warm, as well as a zipped breast pocket for storing valuables. Available in black with Guru orange accents. Sizes from small to XXXL.
• Warm brushed fleece
• Anti-pilling finish
• Full length zip
• Two side pockets
• Zipped breast pocket for storing valuables

This stylish T-shirt is very comfortable to wear, whether you are on the bank fishing or out socialising with friends. Crafted from premium materials, this tee boasts a soft, velvety texture that is gentle to the touch and a dream to wear. This tee not only looks great, but it's also built to last and will withstand frequent washes without losing its shape, colour, or texture, making it a reliable and stylish addition to your t-shirt collection. Perfect for use in the summer months or as part of a layering system on colder days. Available in grey, there is an intricate print on the back consisting of a Guru logo surrounded by waves and a small Guru logo between the shoulders. This tee adds a touch of sophistication to your bankside attire.  The Waves Tee is available in sizes ranging from small to XXXL, ensuring a comfortable and flattering fit for everyone, the perfect combination of comfort, style, and durability.
• Soft, velvety texture 
• Will withstand frequent washes
• Large Guru 'Waves' logo on back
• Available in grey only
• Small to XXXL

The Guru ceramic mug elevates brew time with its striking design. Its matt black exterior and vibrant orange interior showcase the brand’s aesthetic, while the hook-shaped handle adds unique functionality.  Packaged in a recycled cardboard gift box and featuring a bold Guru logo, this mug is no ordinary brew time accessory. Capacity: 360ml.  Dimensions: 98 x 92mm diameter.
• Matt black exterior
• Vibrant orange interior
• Hook-shaped handle
• Packaged in cardboard gift box
• Capacity: 360ml

The Guru Sunset Tee is one of the newest additions to the Guru clothing stable. Crafted with a unique ‘peach skin’ finish, this t-shirt boasts a soft and velvety texture, making it incredibly comfortable to wear. Whether you're heading down to the river or just lounging around at home this tee is perfect for use in the summer months or as part of a layering system on colder days. Available in navy, this tee features an orange Guru logo on the back, portrayed as a setting sun, hence the name Sunset Tee. There is also a small Guru logo on the front too; this tee both stylish and distinctive.  Made with high-quality materials, this t-shirt is durable and long-lasting. It can withstand frequent washing and retain its soft texture and shape. With sizes ranging from small to XXXL, there is a Sunset Tee for everyone.
• Soft, velvety texture 
• Will withstand frequent washes
• Large Guru 'Sunset' logo on back
• Available in navy only
• Small to XXXL

See beneath the surface with precision-engineered clarity with our Amplify sunglasses. The polarised lenses will help cut through the surface glare giving you that competitive edge on match days. The rose copper tinted lens amplifies contrast and sharpens depth perception, revealing underwater features, fish movement and bottom contours that would otherwise remain invisible.  Every cast becomes more strategic when you can see what lies beneath the surface. Engineered specifically for fishing, the Amplify sunglasses deliver across all light conditions. Whether you're battling the bright midday sun or navigating subtle reflections on those early morning starts, these lenses adapt to give you the visual clarity you need. The smoke grey frame combines lightweight durability with a stylish design, ensuring comfort during longer sessions. Complete UV protection shields your eyes from harmful rays, so you can focus entirely on what matters - catching more fish!
• Polarised lenses
• Cut through the surface glare
• Improves contrast and sharpens depth perception
• Deliver across all light conditions
• Smoke grey frame
• Lightweight, stylish and durable
• UV protection

The Guru Black Joggers as the name suggests come in a classic black colour and feature the trademark orange Guru logo. They also boast flashes of this vivid orange on the zips of the trousers too. The joggers have been manufactured from one-sided brushed fleece. Unlike traditional fleece, this has been specifically designed to offer low moisture absorption. This not only ensures that, should things heat up on the bank, you won’t have to worry about sweat but it also ensures that you won’t be stood soaking for hours, should you get caught out in a short and sharp storm.  This fleece is also warm enough to be worn for year-round fishing, either as an underlayer for your heavy-duty winder waders or on their own in the autumn and spring.  The Guru Black Joggers come in an extensive size range to cover all anglers needs. We have listened to feedback from customers and these Joggers are now available from XS right through to 4XL. Guaranteeing a comfortable and flattering fit for every body shape.
• Created from one-sided brushed fleece
• Low moisture absorption
• Stylish and warm
• Warm enough to be worn all year round
• Extensive size range - XS to 4XL

The Guru Sun Core Shirt provides the ultimate protection and comfort on those sunny days by the lake. Crafted with an extremely lightweight material, this shirt is designed to keep you cool and comfortable, no matter how high the temperature rises.  The Sun Core Shirt’s innovative fabric offers certificated UPF 50 protection, effectively blocking 98% of the sun’s harmful rays. This significantly reduces your risk of sunburn and long-term skin damage, offering better protection than most sunscreens. With long sleeves designed to cover and protect large areas of your skin, you can enjoy your fishing with peace of mind knowing you’re well-protected. Unlike sunscreen, which can wear off or wash away, the Sun Core Shirt provides consistent and reliable protection throughout the day. This makes it the natural choice for those who spend extended periods on the bank. Available in three fantastic designs, the Sun Core Shirt combines stylish looks with high performance, ensuring you still look the business while safeguarding your skin.
• The Aventus Sun Core Shirt plays on the popular Aventus logo. Predominantly, greys, blacks and blues, with small Aventus logos covering the full shirt. A full-sized Aventus logo emblazoned on the front and a classic Guru logo on the back.
• The Guru Sun Core Shirt is an understated Guru Grey version with subtle logos on the front and back.
• The Hexagon Sun Core Shirt comes in a gradient of light blue and greys. Multi-coloured hexagons break up the mainly plain pattern on the front and back of the shirt, with a Guru logo located on the sleeves.

All Sun Core Shirts come in a wide range of sizes, from small to XXXL. 

• Extremely lightweight material
• Ultimate protection and comfort
• Certificated UPF 50 protection
• Long sleeves
• Increased protection compared to sunscreen
• Three stylish designs
• Wide range of sizes

The Guru Lanyard is designed to keep glasses/sunglasses firmly in place on your head and reduces the chance of them falling in whilst fishing. It is also ideal for carrying a small LED torch, or any smaller items that you want to keep close to hand.  With a suitable plastic pouch attached via a keyring loop, the Guru Lanyard even makes it easy to keep your licences and permits to hand.

Our Guru Navy Polo is where comfort meets clean, technical style. Created from premium fabric, this polo not only looks smart but delivers breathable softness with the added durability and moisture control. Designed for long sessions on the water or understated casual wear, it features a sleek Guru logo in vibrant orange on the front and a subtle embroidered GURU on the back just below the collar. A touch of orange fabric detailing around the collar adds a bold, eye-catching finish that sets it apart without going over the top. This polo has a regular fit and available in navy only. Sizes run from XS to 4XL ensuring there’s a polo shirt to fit everyone. *The materials used to construct this t-shirt are: 60% cotton, 40% polyester.
• Comfort and performance
• Clean, modern look
• Embroidered ‘GURU’ logo on back
• Subtle branding
• Orange accents around the collar
• Ideal for fishing or casual outdoor wear
• Classic polo fit with breathable construction

Stay cool, comfortable and sharp out on the water with our Magnify Tee. Designed for anglers who demand both style and functionality, this tee blends 60% soft cotton for all-day comfort with 40% durable polyester for moisture-wicking performance and long-lasting wear. Featuring a small logo on the front left chest and a bold, oversized version across the back, it delivers a clean, classic look from the front and makes a statement from behind. Whether you're by the pond on an early morning sunrise or at a BBQ with friends and family, this versatile tee has you covered. This tee has a regular fit and available in two colours, black and grey. We have listened to feedback and our t-shirts now come in sizes XS to 4XL ensuring there’s a Magnify Tee for everyone. *The materials used to construct this t-shirt are: 60% cotton, 40% polyester.
• Breathable cotton/polyester blend
• Supreme comfort and durability
• Large logo on back
• Minimal front profile with small logo
• Perfect for both fishing and everyday wear
• Two colours available
• Comes in XS to 4XL

These shorts are comfortable yet stylish, boasting the classic Guru orange and black colours with a large Guru logo on the left leg. Incorporating a drawstring waist and zipped side pockets. They come in a wide range of sizes to cover different anglers needs; Small right through to XXXL.
• Guru black and orange
• Zipped pockets

The Guru Sun Core Shirt provides the ultimate protection and comfort on those sunny days by the lake. Crafted with an extremely lightweight material, this shirt is designed to keep you cool and comfortable, no matter how high the temperature rises.  The Sun Core Shirt’s innovative fabric offers certificated UPF 50 protection, effectively blocking 98% of the sun’s harmful rays. This significantly reduces your risk of sunburn and long-term skin damage, offering better protection than most sunscreens. With long sleeves designed to cover and protect large areas of your skin, you can enjoy your fishing with peace of mind knowing you’re well-protected. Unlike sunscreen, which can wear off or wash away, the Sun Core Shirt provides consistent and reliable protection throughout the day. This makes it the natural choice for those who spend extended periods on the bank. Available in three fantastic designs, the Sun Core Shirt combines stylish looks with high performance, ensuring you still look the business while safeguarding your skin.
• The Aventus Sun Core Shirt plays on the popular Aventus logo. Predominantly, greys, blacks and blues, with small Aventus logos covering the full shirt. A full-sized Aventus logo emblazoned on the front and a classic Guru logo on the back.
• The Guru Sun Core Shirt is an understated Guru Grey version with subtle logos on the front and back.
• The Hexagon Sun Core Shirt comes in a gradient of light blue and greys. Multi-coloured hexagons break up the mainly plain pattern on the front and back of the shirt, with a Guru logo located on the sleeves.

All Sun Core Shirts come in a wide range of sizes, from small to XXXL. 

• Extremely lightweight material
• Ultimate protection and comfort
• Certificated UPF 50 protection
• Long sleeves
• Increased protection compared to sunscreen
• Three stylish designs
• Wide range of sizes

Engineered for both function and style, the Black 3D Cap is built to handle long days on the water while keeping you looking sharp. Featuring a bold 3D-embroidered Guru logo on the front, this cap delivers a standout look with rugged performance. Crafted with anglers in mind, it combines a structured front panel for durability with a lighter material back that keeps you cool when the heat kicks in. The deep black colour hides stains and wear, making it a reliable companion for every fishing trip.
• Bold 3D embroidered logo for a standout, premium finish
• Structured front and curved brim for sun protection and durability
• Moisture-wicking sweatband keeps you dry and focused
• Adjustable back for a secure, personalized fit

The Scribble Tee is a limited-edition run and with its eye-catching design they won’t be around for long. As the name suggests, the ‘scribble’ graphic on the back creates an image of the Guru logo and is available in two colourways. The navy version has the classic orange logo popping off the blue background. Conversely, the grey version is altogether more subtle, with a black scribbled logo blending into the light grey tee. Both versions have a smaller matching logo on the front too. Two contrasting designs creating one extremely stylish Scribble Tee. Perfect for the summer months, you could wear this t-shirt anywhere, not just when fishing! This tee not only looks great, but it's also built to last and will withstand frequent washes without losing its shape, colour, or texture, making it a reliable and stylish addition to your t-shirt collection. Available in light grey and navy blue, it comes in an extensive range of sizes from XS to 4XL, ensuring there is a Scribble Tee for everyone. Remember, these t-shirts are a limited edition drop, so grab one while stocks last. *The materials used to construct this tee shirt are: 60% cotton, 40% polyester.
• Very limited edition run
• Eye catching design
• Versatile, durable and comfortable
• Two variations on the Guru logo theme
• Wide range of sizes from XS to 4XL

The Kaizen Technical Tee is a limited edition run, only available on the Guru Clothing Site. The black and grey design, is subtle yet effective, creating an extremely stylish tee; you can wear this for any occasion, not just when fishing! This tee not only looks great, but it's also built to last and will withstand frequent washes without losing its shape, colour, or texture, making it a reliable and stylish addition to your t-shirt collection. Boasting a soft, smooth, texture that is gentle to the touch and a dream to wear. The Kaizen Technical Tee features a drawing of the popular Kaizen hook on the back, with the technical specifications of the hook highlighted. To finish the t-shirt off, there is a matching black and grey Guru logo on the front. Available in black and grey, this tee comes in a comprehensive range of sizes from XS to 4XL, guaranteeing a comfortable and flattering fit for every body shape. Combining premium comfort, contemporary style and exceptional durability, this tee shirt is a must-have for all the Gurus out there. Fans of this t-shirt may also be interested in its sister tee, which showcases the QM1 Hook instead of the Kaizen. Also available exclusively on the Guru Clothing site. *The materials used to construct this tee shirt are: 60% cotton, 40% polyester.  
• Limited edition
• Soft, velvety texture 
• Will withstand frequent washes
• Kaizen hook technical drawing logo on back
• Available in black and grey
• XS to XXXXL

What can be said about the Guru Polar Joggers - quite possibly the warmest, coziest joggers you'll ever wear. Building on the enduring popularity of our classic Black Joggers, these cold-weather pants have received a serious interior upgrade. Like the original, they're crafted from a moisture-wicking one-sided brushed fleece but the Polar Joggers take cold-weather performance to the next level with the addition of an internal sherpa fleece lining. This premium insulation traps heat while remaining lightweight and breathable. These are a serious cold-weather essential. Substantial enough to serve as a warm outer layer like traditional joggers, the Polar Joggers can also function as a versatile underlayer when worn beneath your bib & braces or waterproof outerwear. Their unparalleled insulation and moisture management make them a reliable choice for tackling the elements in any conditions.  The Polar Joggers are available in Black and Grey and come in a wide range of sizes too. From XS to 4XL there is a Polar Jogger to keep everybody warm on those freezing days by the water’s edge. *The materials used to construct this product are: 100% polyester.
• Sherpa Fleece lining
• Outer brushed fleece
• Ideal as outer or under layer
• Sizes from XS to 4XL