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Aventus Cap Charcoal
Regular price £14.99Regular priceUnit price per£14.99Sale price £14.99The Aventus Charcoal Cap features a pre-curved visor and structured front panels that maintain shape with a low profile fit. The Aventus Charcoal Cap has a Velcro adjustable strap that can be adjusted to form a snug fit. This cap features a contrast side panel and Aventus detailing, creating a modern and stylish cap that provides a comfortable fit, as well as looking great on the bank too. Composition – 100% Polyester- Pre-curved visor and structured front panels
- Maintains shape with a low profile fit
- Velcro adjustable strap
- Modern styling with comfortable fit
Aventus Cap Charcoal
Regular price £14.99Regular priceUnit price per£14.99Sale price £14.99- The Aventus Charcoal Cap features a pre-curved visor and structured front panels that maintain shape with a low profile fit. The Aventus Charcoal Cap has a Velcro adjustable strap that can be adjusted to form a snug fit.
This cap features a contrast side panel and Aventus detailing, creating a modern and stylish cap that provides a comfortable fit, as well as looking great on the bank too.
Composition – 100% Polyester
- Pre-curved visor and structured front panels
- Maintains shape with a low profile fit
- Velcro adjustable strap
- Modern styling with comfortable fit
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Aventus Hoodie
Regular price £49.99Regular priceUnit price per£49.99Sale price £49.99Available coloursA comfortable zip-up hoodie, fleece lined and warm. Cosmetically this features a jelly Guru logo on the front and an Aventus/Guru graphic on the back. Hooded, with black and orange hood toggles. Elasticated seams on the cuffs and hem. Two open pockets.- Zip-up hoodie
- Fleece lined and warm
- Aventus/Guru graphic on the back
- Elasticated seams on the cuffs and hem
Aventus Hoodie
Regular price £49.99Regular priceUnit price per£49.99Sale price £49.99- A comfortable zip-up hoodie, fleece lined and warm. Cosmetically this features a jelly Guru logo on the front and an Aventus/Guru graphic on the back.
Hooded, with black and orange hood toggles. Elasticated seams on the cuffs and hem.
Two open pockets.
- Zip-up hoodie
- Fleece lined and warm
- Aventus/Guru graphic on the back
- Elasticated seams on the cuffs and hem
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Aventus Tee
Regular price £21.99Regular priceUnit price per£21.99Sale price £21.99Available coloursThe Aventus Charcoal T-shirt comes in a stylish charcoal colour and sculpted fitting. Featuring smart orange Aventus branding that is perfect for the warmer months and wearing above our Thermal Shirt in the colder months. Available in a wide size range; Small, Medium, Large, XL, XXL and XXXL.- Stylish charcoal colour
- Sculpted fit
- Aventus branding on back
- Perfect for the warmer months
Aventus Tee
Regular price £21.99Regular priceUnit price per£21.99Sale price £21.99- The Aventus Charcoal T-shirt comes in a stylish charcoal colour and sculpted fitting. Featuring smart orange Aventus branding that is perfect for the warmer months and wearing above our Thermal Shirt in the colder months.
Available in a wide size range; Small, Medium, Large, XL, XXL and XXXL.
- Stylish charcoal colour
- Sculpted fit
- Aventus branding on back
- Perfect for the warmer months
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Beanie
Regular price £13.99Regular priceUnit price per£13.99Sale price £13.99The Guru Camo Beanie is reversible and can be worn with a unique camouflage pattern, or simply reverse it and there’s a subtle grey design. This is a very practical piece of clothing, developed to be worn in the colder months, giving you an extra layer of winter warmth on the coldest day. One size fits all.- Reversible
- Camo or subtle grey design
- Larger fit that skull caps
- Warm and comfortable
Beanie
Regular price £13.99Regular priceUnit price per£13.99Sale price £13.99- The Guru Camo Beanie is reversible and can be worn with a unique camouflage pattern, or simply reverse it and there’s a subtle grey design.
This is a very practical piece of clothing, developed to be worn in the colder months, giving you an extra layer of winter warmth on the coldest day.
One size fits all.
- Reversible
- Camo or subtle grey design
- Larger fit that skull caps
- Warm and comfortable
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Bobble Hat
Regular price £14.99Regular priceUnit price per£14.99Sale price £14.99The Guru Bobble Hat cannot be missed on the bank, bold, bright and strikingly stylish. The Bobble Hat features orange and black stripes. This soft material double layer knitted beanie hat has been designed to keep you warm and comfortable during the colder months, keeping your ears and head totally covered from the elements. Bobble hats are ideal for days that are dry but chilly, giving you the warmth, you need, without the restrictions of a hood. Keep warm, keep a clear view of the water. One size fits all.- Double layer knitted beanie
- Warm and comfortable
Bobble Hat
Regular price £14.99Regular priceUnit price per£14.99Sale price £14.99- The Guru Bobble Hat cannot be missed on the bank, bold, bright and strikingly stylish. The Bobble Hat features orange and black stripes. This soft material double layer knitted beanie hat has been designed to keep you warm and comfortable during the colder months, keeping your ears and head totally covered from the elements.
Bobble hats are ideal for days that are dry but chilly, giving you the warmth, you need, without the restrictions of a hood. Keep warm, keep a clear view of the water.
One size fits all.
- Double layer knitted beanie
- Warm and comfortable
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Competition Pro Glasses
Regular price £39.99Regular priceUnit price per£39.99Sale price £39.99The Competition Pro Glasses have a black and orange frame, and subtle tinted lenses. These polarised sunglasses from give you clear sight in any situation. Designed to minimise glare and give you optimal sight of the subsurface activity in any light conditions, from overcast autumn days to bright summer sun, allowing you to make the most of any conditions, on any venue. Supplied with a carry case and Guru Glasses cloth, these sunglasses are a vital asset to any anglers fishing.- Black and orange frame
- Subtle tinted lenses
- Polarised
- Minimise surface glare
- Supplied with a carry case and Guru glasses cloth
Competition Pro Glasses
Regular price £39.99Regular priceUnit price per£39.99Sale price £39.99- The Competition Pro Glasses have a black and orange frame, and subtle tinted lenses. These polarised sunglasses from give you clear sight in any situation.
Designed to minimise glare and give you optimal sight of the subsurface activity in any light conditions, from overcast autumn days to bright summer sun, allowing you to make the most of any conditions, on any venue.
Supplied with a carry case and Guru Glasses cloth, these sunglasses are a vital asset to any anglers fishing.
- Black and orange frame
- Subtle tinted lenses
- Polarised
- Minimise surface glare
- Supplied with a carry case and Guru glasses cloth
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Coolmax Socks
Regular price £17.99Regular priceUnit price per£17.99Sale price £17.99Available coloursThe Guru Coolmax Socks are designed for optimum comfort and durability, these three seasons feature a ventilation mesh that delivers super breathability, temperature control and moisture management. Easy fitting elasticated cuffs with reinforced heel and toe sections that gently grip the foot, offering excellent padding and support whilst reducing the risk of blisters, perfect for long sessions. *Two Pairs Per Pack* Available in two sizes; UK 7-9, UK 10-12- Optimum comfort and durability
- Features a ventilation mesh
- Excellent breathability, temperature control and moisture management
- Reinforced heel and toe sections
- Two pairs per pack
Coolmax Socks
Regular price £17.99Regular priceUnit price per£17.99Sale price £17.99- The Guru Coolmax Socks are designed for optimum comfort and durability, these three seasons feature a ventilation mesh that delivers super breathability, temperature control and moisture management.
Easy fitting elasticated cuffs with reinforced heel and toe sections that gently grip the foot, offering excellent padding and support whilst reducing the risk of blisters, perfect for long sessions.
*Two Pairs Per Pack*
Available in two sizes; UK 7-9, UK 10-12
- Optimum comfort and durability
- Features a ventilation mesh
- Excellent breathability, temperature control and moisture management
- Reinforced heel and toe sections
- Two pairs per pack
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Crew Neck Jumper
Regular price £36.99Regular priceUnit price per£36.99Sale price £36.99Available coloursThe Crew Neck Jumper is the perfect addition to your fishing wardrobe during the cooler months. This smart, stylish, but functional jumper has been designed in a classic black, with contrasting slate grey collar and cuffs. Featuring a high neck that helps to keep the wind and elements from affecting your performance. Along with thumbhole sleeves for added warmth. Available in a wide size range; Small, Medium, Large, XL, XXL and XXXL.- Smart, stylish, but functional jumper
- Classic black, with contrasting slate grey collar and cuffs
- Thumbhole sleeves for added warmth
Crew Neck Jumper
Regular price £36.99Regular priceUnit price per£36.99Sale price £36.99- The Crew Neck Jumper is the perfect addition to your fishing wardrobe during the cooler months. This smart, stylish, but functional jumper has been designed in a classic black, with contrasting slate grey collar and cuffs.
Featuring a high neck that helps to keep the wind and elements from affecting your performance. Along with thumbhole sleeves for added warmth.
Available in a wide size range; Small, Medium, Large, XL, XXL and XXXL.
- Smart, stylish, but functional jumper
- Classic black, with contrasting slate grey collar and cuffs
- Thumbhole sleeves for added warmth
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Gradient Connect Tee
Regular price £21.99Regular priceUnit price per£21.99Sale price £21.99Available coloursThe Connect Tee is a classic addition to Guru’s summer catalogue. Crafted from premium materials, this tee boasts a soft, velvety texture that is gentle to the touch and a dream to wear. The Connect Tee is perfect for summer, designed to keep you cool and comfortable even in the hottest weather. Its classic, understated design is simple yet stylish, making it extremely versatile; you can wear this t-shirt anywhere! This tee not only looks great, but it's also built to last and will withstand frequent washes without losing its shape, colour, or texture, making it a reliable and stylish addition to your t-shirt collection. Featuring a subtle Guru design on the front and a small Guru logo between the shoulders, this tee adds a touch of sophistication to your bankside attire. Available in two classic colours, black and white. The Connect Tee is available in sizes ranging from small to XXXL, ensuring a comfortable and flattering fit for everyone, the perfect combination of comfort, style, and durability.- Soft, velvety texture
- Will withstand frequent washes
- Orange Guru print on the front
- Available in two colours
- Small to XXXL
Gradient Connect Tee
Regular price £21.99Regular priceUnit price per£21.99Sale price £21.99- The Connect Tee is a classic addition to Guru’s summer catalogue. Crafted from premium materials, this tee boasts a soft, velvety texture that is gentle to the touch and a dream to wear.
The Connect Tee is perfect for summer, designed to keep you cool and comfortable even in the hottest weather. Its classic, understated design is simple yet stylish, making it extremely versatile; you can wear this t-shirt anywhere!
This tee not only looks great, but it's also built to last and will withstand frequent washes without losing its shape, colour, or texture, making it a reliable and stylish addition to your t-shirt collection.
Featuring a subtle Guru design on the front and a small Guru logo between the shoulders, this tee adds a touch of sophistication to your bankside attire. Available in two classic colours, black and white.
The Connect Tee is available in sizes ranging from small to XXXL, ensuring a comfortable and flattering fit for everyone, the perfect combination of comfort, style, and durability.
- Soft, velvety texture
- Will withstand frequent washes
- Orange Guru print on the front
- Available in two colours
- Small to XXXL
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Gradient Logo Medieval
Regular price £13.99Regular priceUnit price per£13.99Sale price £13.99Available coloursOld school Guru classic tee. Navy and orange, with subtle branding. Small Guru logo on the back, with our Knowledge is Power mantra across the chest. Incredibly hard wearing with a loose fit. Only a few sizes left, when they're gone, they're gone!Gradient Logo Medieval
Regular price £13.99Regular priceUnit price per£13.99Sale price £13.99- Old school Guru classic tee. Navy and orange, with subtle branding.
Small Guru logo on the back, with our Knowledge is Power mantra across the chest.
Incredibly hard wearing with a loose fit.
Only a few sizes left, when they're gone, they're gone!
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Gradient Logo Tee
Regular price £21.99Regular priceUnit price per£21.99Sale price £21.99Available coloursThe Guru Gradient Black Tee is a smart black T-shirt with subtle Guru logo on the breast and right arm. On the back there’s a large, printed orange Guru logo. The Black Gradient Tee has a more sculpted shape than a traditional T-shirt for a better closer fit. Available in a wide size range; Small, Medium, Large, XL, XXL and XXXL.- Smart black T-shirt
- Large printed orange Guru logo on back
- Sculpted shape
Gradient Logo Tee
Regular price £21.99Regular priceUnit price per£21.99Sale price £21.99- The Guru Gradient Black Tee is a smart black T-shirt with subtle Guru logo on the breast and right arm. On the back there’s a large, printed orange Guru logo.
The Black Gradient Tee has a more sculpted shape than a traditional T-shirt for a better closer fit.
Available in a wide size range; Small, Medium, Large, XL, XXL and XXXL.
- Smart black T-shirt
- Large printed orange Guru logo on back
- Sculpted shape
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Guru Aventus Sun Core
Regular price £29.99Regular priceUnit price per£29.99Sale price £29.99Available coloursThe Guru Sun Core Shirt provides the ultimate protection and comfort on those sunny days by the lake. Crafted with an extremely lightweight material, this shirt is designed to keep you cool and comfortable, no matter how high the temperature rises. The Sun Core Shirt’s innovative fabric offers certificated UPF 50 protection, effectively blocking 98% of the sun’s harmful rays. This significantly reduces your risk of sunburn and long-term skin damage, offering better protection than most sunscreens. With long sleeves designed to cover and protect large areas of your skin, you can enjoy your fishing with peace of mind knowing you’re well-protected. Unlike sunscreen, which can wear off or wash away, the Sun Core Shirt provides consistent and reliable protection throughout the day. This makes it the natural choice for those who spend extended periods on the bank. Available in three fantastic designs, the Sun Core Shirt combines stylish looks with high performance, ensuring you still look the business while safeguarding your skin.- The Aventus Sun Core Shirt plays on the popular Aventus logo. Predominantly, greys, blacks and blues, with small Aventus logos covering the full shirt. A full-sized Aventus logo emblazoned on the front and a classic Guru logo on the back.
- The Guru Sun Core Shirt is an understated Guru Grey version with subtle logos on the front and back.
- The Hexagon Sun Core Shirt comes in a gradient of light blue and greys. Multi-coloured hexagons break up the mainly plain pattern on the front and back of the shirt, with a Guru logo located on the sleeves.
Guru Aventus Sun Core
Regular price £29.99Regular priceUnit price per£29.99Sale price £29.99- The Guru Sun Core Shirt provides the ultimate protection and comfort on those sunny days by the lake. Crafted with an extremely lightweight material, this shirt is designed to keep you cool and comfortable, no matter how high the temperature rises.
The Sun Core Shirt’s innovative fabric offers certificated UPF 50 protection, effectively blocking 98% of the sun’s harmful rays. This significantly reduces your risk of sunburn and long-term skin damage, offering better protection than most sunscreens. With long sleeves designed to cover and protect large areas of your skin, you can enjoy your fishing with peace of mind knowing you’re well-protected.
Unlike sunscreen, which can wear off or wash away, the Sun Core Shirt provides consistent and reliable protection throughout the day. This makes it the natural choice for those who spend extended periods on the bank. Available in three fantastic designs, the Sun Core Shirt combines stylish looks with high performance, ensuring you still look the business while safeguarding your skin.
- The Aventus Sun Core Shirt plays on the popular Aventus logo. Predominantly, greys, blacks and blues, with small Aventus logos covering the full shirt. A full-sized Aventus logo emblazoned on the front and a classic Guru logo on the back.
- The Guru Sun Core Shirt is an understated Guru Grey version with subtle logos on the front and back.
- The Hexagon Sun Core Shirt comes in a gradient of light blue and greys. Multi-coloured hexagons break up the mainly plain pattern on the front and back of the shirt, with a Guru logo located on the sleeves.
All Sun Core Shirts come in a wide range of sizes, from small to XXXL.
- Extremely lightweight material
- Ultimate protection and comfort
- Certificated UPF 50 protection
- Long sleeves
- Increased protection compared to sunscreen
- Three stylish designs
- Wide range of sizes
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Guru Fleece Gilet
Regular price £36.99Regular priceUnit price per£36.99Sale price £36.99Available coloursThis fleece gilet is designed to keep your body warm, whether it is worn over the top of a lighter garment during the summer, or as an underlayer during the colder months. It is made from warm brushed fleece with an anti-pilling finish, to keep it looking great even after constant use. It features a full length zip as well as a collar to keep your neck snug. There is a pocket on each side which can be used for storage or keeping your hands warm, as well as a zipped breast pocket for storing valuables. Available in black with Guru orange accents. Sizes from small to XXXL.- Warm brushed fleece
- Anti-pilling finish
- Full length zip
- Two side pockets
- Zipped breast pocket for storing valuables
Guru Fleece Gilet
Regular price £36.99Regular priceUnit price per£36.99Sale price £36.99- This fleece gilet is designed to keep your body warm, whether it is worn over the top of a lighter garment during the summer, or as an underlayer during the colder months. It is made from warm brushed fleece with an anti-pilling finish, to keep it looking great even after constant use.
It features a full length zip as well as a collar to keep your neck snug. There is a pocket on each side which can be used for storage or keeping your hands warm, as well as a zipped breast pocket for storing valuables.
Available in black with Guru orange accents. Sizes from small to XXXL.
- Warm brushed fleece
- Anti-pilling finish
- Full length zip
- Two side pockets
- Zipped breast pocket for storing valuables
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Guru Hexagon Sun Core
Regular price £29.99Regular priceUnit price per£29.99Sale price £29.99Available coloursThe Guru Sun Core Shirt provides the ultimate protection and comfort on those sunny days by the lake. Crafted with an extremely lightweight material, this shirt is designed to keep you cool and comfortable, no matter how high the temperature rises. The Sun Core Shirt’s innovative fabric offers certificated UPF 50 protection, effectively blocking 98% of the sun’s harmful rays. This significantly reduces your risk of sunburn and long-term skin damage, offering better protection than most sunscreens. With long sleeves designed to cover and protect large areas of your skin, you can enjoy your fishing with peace of mind knowing you’re well-protected. Unlike sunscreen, which can wear off or wash away, the Sun Core Shirt provides consistent and reliable protection throughout the day. This makes it the natural choice for those who spend extended periods on the bank. Available in three fantastic designs, the Sun Core Shirt combines stylish looks with high performance, ensuring you still look the business while safeguarding your skin.- The Aventus Sun Core Shirt plays on the popular Aventus logo. Predominantly, greys, blacks and blues, with small Aventus logos covering the full shirt. A full-sized Aventus logo emblazoned on the front and a classic Guru logo on the back.
- The Guru Sun Core Shirt is an understated Guru Grey version with subtle logos on the front and back.
- The Hexagon Sun Core Shirt comes in a gradient of light blue and greys. Multi-coloured hexagons break up the mainly plain pattern on the front and back of the shirt, with a Guru logo located on the sleeves.
Guru Hexagon Sun Core
Regular price £29.99Regular priceUnit price per£29.99Sale price £29.99- The Guru Sun Core Shirt provides the ultimate protection and comfort on those sunny days by the lake. Crafted with an extremely lightweight material, this shirt is designed to keep you cool and comfortable, no matter how high the temperature rises.
The Sun Core Shirt’s innovative fabric offers certificated UPF 50 protection, effectively blocking 98% of the sun’s harmful rays. This significantly reduces your risk of sunburn and long-term skin damage, offering better protection than most sunscreens. With long sleeves designed to cover and protect large areas of your skin, you can enjoy your fishing with peace of mind knowing you’re well-protected.
Unlike sunscreen, which can wear off or wash away, the Sun Core Shirt provides consistent and reliable protection throughout the day. This makes it the natural choice for those who spend extended periods on the bank. Available in three fantastic designs, the Sun Core Shirt combines stylish looks with high performance, ensuring you still look the business while safeguarding your skin.
- The Aventus Sun Core Shirt plays on the popular Aventus logo. Predominantly, greys, blacks and blues, with small Aventus logos covering the full shirt. A full-sized Aventus logo emblazoned on the front and a classic Guru logo on the back.
- The Guru Sun Core Shirt is an understated Guru Grey version with subtle logos on the front and back.
- The Hexagon Sun Core Shirt comes in a gradient of light blue and greys. Multi-coloured hexagons break up the mainly plain pattern on the front and back of the shirt, with a Guru logo located on the sleeves.
All Sun Core Shirts come in a wide range of sizes, from small to XXXL.
- Extremely lightweight material
- Ultimate protection and comfort
- Certificated UPF 50 protection
- Long sleeves
- Increased protection compared to sunscreen
- Three stylish designs
- Wide range of sizes
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GURU Lanyard
Regular price £5.25Regular priceUnit price per£5.25Sale price £5.25The Guru Lanyard is designed to keep glasses/sunglasses firmly in place on your head and reduces the chance of them falling in whilst fishing. It is also ideal for carrying a small LED torch, or any smaller items that you want to keep close to hand. With a suitable plastic pouch attached via a keyring loop, the Guru Lanyard even makes it easy to keep your licences and permits to hand.GURU Lanyard
Regular price £5.25Regular priceUnit price per£5.25Sale price £5.25- The Guru Lanyard is designed to keep glasses/sunglasses firmly in place on your head and reduces the chance of them falling in whilst fishing. It is also ideal for carrying a small LED torch, or any smaller items that you want to keep close to hand. With a suitable plastic pouch attached via a keyring loop, the Guru Lanyard even makes it easy to keep your licences and permits to hand.
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Guru Mug
Regular price £6.99Regular priceUnit price per£6.99Sale price £6.99Available coloursThe Guru ceramic mug elevates brew time with its striking design. Its matt black exterior and vibrant orange interior showcase the brand’s aesthetic, while the hook-shaped handle adds unique functionality. Packaged in a recycled cardboard gift box and featuring a bold Guru logo, this mug is no ordinary brew time accessory. Capacity: 360ml. Dimensions: 98 x 92mm diameter.- Matt black exterior
- Vibrant orange interior
- Hook-shaped handle
- Packaged in cardboard gift box
- Capacity: 360ml
Guru Mug
Regular price £6.99Regular priceUnit price per£6.99Sale price £6.99- The Guru ceramic mug elevates brew time with its striking design. Its matt black exterior and vibrant orange interior showcase the brand’s aesthetic, while the hook-shaped handle adds unique functionality.
Packaged in a recycled cardboard gift box and featuring a bold Guru logo, this mug is no ordinary brew time accessory.
Capacity: 360ml. Dimensions: 98 x 92mm diameter.
- Matt black exterior
- Vibrant orange interior
- Hook-shaped handle
- Packaged in cardboard gift box
- Capacity: 360ml