The Aventus Charcoal Cap features a pre-curved visor and structured front panels that maintain shape with a low profile fit. The Aventus Charcoal Cap has a Velcro adjustable strap that can be adjusted to form a snug fit.  This cap features a contrast side panel and Aventus detailing, creating a modern and stylish cap that provides a comfortable fit, as well as looking great on the bank too.  Composition – 100% Polyester 
• Pre-curved visor and structured front panels
• Maintains shape with a low profile fit
• Velcro adjustable strap
• Modern styling with comfortable fit

A comfortable zip-up hoodie, fleece lined and warm. Cosmetically this features a jelly Guru logo on the front and an Aventus/Guru graphic on the back. Hooded, with black and orange hood toggles. Elasticated seams on the cuffs and hem. Two open pockets.  
• Zip-up hoodie
• Fleece lined and warm
• Aventus/Guru graphic on the back
• Elasticated seams on the cuffs and hem

The Aventus Charcoal T-shirt comes in a stylish charcoal colour and sculpted fitting. Featuring smart orange Aventus branding that is perfect for the warmer months and wearing above our Thermal Shirt in the colder months.  Available in a wide size range; Small, Medium, Large, XL, XXL and XXXL.
• Stylish charcoal colour
• Sculpted fit
• Aventus branding on back
• Perfect for the warmer months

The Guru Camo Beanie is reversible and can be worn with a unique camouflage pattern, or simply reverse it and there’s a subtle grey design. This is a very practical piece of clothing, developed to be worn in the colder months, giving you an extra layer of winter warmth on the coldest day. One size fits all. 
• Reversible
• Camo or subtle grey design
• Larger fit that skull caps
• Warm and comfortable

The Guru Bobble Hat cannot be missed on the bank, bold, bright and strikingly stylish. The Bobble Hat features orange and black stripes. This soft material double layer knitted beanie hat has been designed to keep you warm and comfortable during the colder months, keeping your ears and head totally covered from the elements.  Bobble hats are ideal for days that are dry but chilly, giving you the warmth, you need, without the restrictions of a hood. Keep warm, keep a clear view of the water. One size fits all. 
• Double layer knitted beanie
• Warm and comfortable

Stay warm and comfortable with the Guru Circles Hoodie. Designed for cooler conditions, this hoodie provides the perfect combination of warmth, breathability and flexibility, making it ideal for long days on the bank, whether you're fishing in early mornings or colder seasons. The thicker fabric offers cosy warmth without the bulk, while the inside draw cords in the hood allows you to adjust the fit for extra protection against the wind or chill. The Circles hoodie also features a hidden phone pocket inside the front pouch, keeping your phone and small essentials safe and secure while you're focused on your angling. The discreet pocket design ensures easy access when needed but won’t get in the way of your activities. Made with soft, moisture-wicking material, the Circles Hoodie keeps you dry and comfortable, even during extended trips. Elasticated cuffs and hem help lock in warmth and provide a snug fit, while the versatile design ensures it can be worn both on the water and as casual wear. As the name suggests, on the back of the hoodie, there is a graphic created from circular Guru logos in black and orange, creating a unique and eye-catching design. The same circles effect is utilised on the front with ‘Guru’ emblazoned across the chest. Whether you’re by the lake, river or prepping at home, the Circles Hoodie combines style, functionality, and practicality for every angler. Available in Grey only and comes in sizes, small to XXXL. *The materials used to construct the hoodies are: 60% cotton, 40% polyester.
• Thick, insulated fabric for warmth in cooler conditions
• Adjustable inside draw cords for a snug fit
• Hidden phone pocket for secure storage
• Soft, moisture-wicking material
• Ultimate comfort and flexibility

The Competition Pro Glasses have a black and orange frame, and subtle tinted lenses. These polarised sunglasses from give you clear sight in any situation.  Designed to minimise glare and give you optimal sight of the subsurface activity in any light conditions, from overcast autumn days to bright summer sun, allowing you to make the most of any conditions, on any venue. Supplied with a carry case and Guru Glasses cloth, these sunglasses are a vital asset to any anglers fishing. 
• Black and orange frame
• Subtle tinted lenses
• Polarised
• Minimise surface glare
• Supplied with a carry case and Guru glasses cloth

The Guru Coolmax Socks are designed for optimum comfort and durability, these three seasons feature a ventilation mesh that delivers super breathability, temperature control and moisture management. Easy fitting elasticated cuffs with reinforced heel and toe sections that gently grip the foot, offering excellent padding and support whilst reducing the risk of blisters, perfect for long sessions.  *Two Pairs Per Pack* Available in two sizes; UK 7-9, UK 10-12
• Optimum comfort and durability
• Features a ventilation mesh
• Excellent breathability, temperature control and moisture management
• Reinforced heel and toe sections
• Two pairs per pack

The Crew Neck Jumper is the perfect addition to your fishing wardrobe during the cooler months. This smart, stylish, but functional jumper has been designed in a classic black, with contrasting slate grey collar and cuffs. Featuring a high neck that helps to keep the wind and elements from affecting your performance. Along with thumbhole sleeves for added warmth. Available in a wide size range; Small, Medium, Large, XL, XXL and XXXL.
• Smart, stylish, but functional jumper
• Classic black, with contrasting slate grey collar and cuffs
• Thumbhole sleeves for added warmth

The Connect Tee is a classic addition to Guru’s summer catalogue. Crafted from premium materials, this tee boasts a soft, velvety texture that is gentle to the touch and a dream to wear. The Connect Tee is perfect for summer, designed to keep you cool and comfortable even in the hottest weather. Its classic, understated design is simple yet stylish, making it extremely versatile; you can wear this t-shirt anywhere! This tee not only looks great, but it's also built to last and will withstand frequent washes without losing its shape, colour, or texture, making it a reliable and stylish addition to your t-shirt collection. Featuring a subtle Guru design on the front and a small Guru logo between the shoulders, this tee adds a touch of sophistication to your bankside attire. Available in two classic colours, black and white. The Connect Tee is available in sizes ranging from small to XXXL, ensuring a comfortable and flattering fit for everyone, the perfect combination of comfort, style, and durability.
• Soft, velvety texture 
• Will withstand frequent washes
• Orange Guru print on the front
• Available in two colours
• Small to XXXL

Old school Guru classic tee. Navy and orange, with subtle branding. Small Guru logo on the back, with our Knowledge is Power mantra across the chest. Incredibly hard wearing with a loose fit. Only a few sizes left, when they're gone, they're gone!

The Guru Gradient Black Tee is a smart black T-shirt with subtle Guru logo on the breast and right arm. On the back there’s a large, printed orange Guru logo.  The Black Gradient Tee has a more sculpted shape than a traditional T-shirt for a better closer fit.   Available in a wide size range; Small, Medium, Large, XL, XXL and XXXL.
• Smart black T-shirt
• Large printed orange Guru logo on back
• Sculpted shape

The Guru Sun Core Shirt provides the ultimate protection and comfort on those sunny days by the lake. Crafted with an extremely lightweight material, this shirt is designed to keep you cool and comfortable, no matter how high the temperature rises.  The Sun Core Shirt’s innovative fabric offers certificated UPF 50 protection, effectively blocking 98% of the sun’s harmful rays. This significantly reduces your risk of sunburn and long-term skin damage, offering better protection than most sunscreens. With long sleeves designed to cover and protect large areas of your skin, you can enjoy your fishing with peace of mind knowing you’re well-protected. Unlike sunscreen, which can wear off or wash away, the Sun Core Shirt provides consistent and reliable protection throughout the day. This makes it the natural choice for those who spend extended periods on the bank. Available in three fantastic designs, the Sun Core Shirt combines stylish looks with high performance, ensuring you still look the business while safeguarding your skin.
• The Aventus Sun Core Shirt plays on the popular Aventus logo. Predominantly, greys, blacks and blues, with small Aventus logos covering the full shirt. A full-sized Aventus logo emblazoned on the front and a classic Guru logo on the back.
• The Guru Sun Core Shirt is an understated Guru Grey version with subtle logos on the front and back.
• The Hexagon Sun Core Shirt comes in a gradient of light blue and greys. Multi-coloured hexagons break up the mainly plain pattern on the front and back of the shirt, with a Guru logo located on the sleeves.

All Sun Core Shirts come in a wide range of sizes, from small to XXXL. 

• Extremely lightweight material
• Ultimate protection and comfort
• Certificated UPF 50 protection
• Long sleeves
• Increased protection compared to sunscreen
• Three stylish designs
• Wide range of sizes

This fleece gilet is designed to keep your body warm, whether it is worn over the top of a lighter garment during the summer, or as an underlayer during the colder months. It is made from warm brushed fleece with an anti-pilling finish, to keep it looking great even after constant use. It features a full length zip as well as a collar to keep your neck snug. There is a pocket on each side which can be used for storage or keeping your hands warm, as well as a zipped breast pocket for storing valuables. Available in black with Guru orange accents. Sizes from small to XXXL.
• Warm brushed fleece
• Anti-pilling finish
• Full length zip
• Two side pockets
• Zipped breast pocket for storing valuables

The Guru Sun Core Shirt provides the ultimate protection and comfort on those sunny days by the lake. Crafted with an extremely lightweight material, this shirt is designed to keep you cool and comfortable, no matter how high the temperature rises.  The Sun Core Shirt’s innovative fabric offers certificated UPF 50 protection, effectively blocking 98% of the sun’s harmful rays. This significantly reduces your risk of sunburn and long-term skin damage, offering better protection than most sunscreens. With long sleeves designed to cover and protect large areas of your skin, you can enjoy your fishing with peace of mind knowing you’re well-protected. Unlike sunscreen, which can wear off or wash away, the Sun Core Shirt provides consistent and reliable protection throughout the day. This makes it the natural choice for those who spend extended periods on the bank. Available in three fantastic designs, the Sun Core Shirt combines stylish looks with high performance, ensuring you still look the business while safeguarding your skin.
• The Aventus Sun Core Shirt plays on the popular Aventus logo. Predominantly, greys, blacks and blues, with small Aventus logos covering the full shirt. A full-sized Aventus logo emblazoned on the front and a classic Guru logo on the back.
• The Guru Sun Core Shirt is an understated Guru Grey version with subtle logos on the front and back.
• The Hexagon Sun Core Shirt comes in a gradient of light blue and greys. Multi-coloured hexagons break up the mainly plain pattern on the front and back of the shirt, with a Guru logo located on the sleeves.

All Sun Core Shirts come in a wide range of sizes, from small to XXXL. 

• Extremely lightweight material
• Ultimate protection and comfort
• Certificated UPF 50 protection
• Long sleeves
• Increased protection compared to sunscreen
• Three stylish designs
• Wide range of sizes

The Guru Hybrid Gilet delivers exceptional core warmth without compromising mobility. Designed as the ideal layering piece, it provides insulation that complements your hoodie or sweatshirt, ensuring you don’t overheat when active. The gilet's construction allows you to move freely, maintaining an optimal body temperature without the bulk or restriction of traditional jackets. This Hybrid Gilet is extremely versatile. Utilising advanced hollow fibre technology, the gilet delivers exceptional performance. Whether you're roaming around a riverbank, feeder fishing or sat shipping your pole all day, this jacket adapts seamlessly to your movements and weather conditions. Perfect for those cool spring mornings when it’s not quite cold enough for a jacket.  The gilet has a fleec-lined, detachable hood which can be removed when wearing a hoodie underneath. The puffer-style mid-section uses hollow fibre technology to generate optimal core warmth without added weight or bulk. Some thoughtful design elements further enhance the gilet’s adaptability. The windproof body protects against harsh elements, while an extended back prevents drafts and ensures the gilet stays in place when casting and netting fish. The snug-fitting, detachable fleece-lined hood and high-zip neck offer additional protection when required. Practical features include a phone pocket on the chest and two zipped, fleece-lined pockets on the sides, all providing secure storage and warmth for cold hands. Whilst the high-quality zips underpin the gilet's quality and performance. Available in Black and sizes XS to 4XL. *The materials used to construct this product are: 100% polyester.
• Perfect as part of a layering system
• Hollow fibre technology
• Allows unrestricted movement
• Core warmth through puffer-style mid-section
• Extended back prevents drafts
• Detachable fleece-lined hood
• Fleece-lined pockets
• Available in XS to 4XL