See beneath the surface with precision-engineered clarity with our Amplify sunglasses. The polarised lenses will help cut through the surface glare giving you that competitive edge on match days. The rose copper tinted lens amplifies contrast and sharpens depth perception, revealing underwater features, fish movement and bottom contours that would otherwise remain invisible.  Every cast becomes more strategic when you can see what lies beneath the surface. Engineered specifically for fishing, the Amplify sunglasses deliver across all light conditions. Whether you're battling the bright midday sun or navigating subtle reflections on those early morning starts, these lenses adapt to give you the visual clarity you need. The smoke grey frame combines lightweight durability with a stylish design, ensuring comfort during longer sessions. Complete UV protection shields your eyes from harmful rays, so you can focus entirely on what matters - catching more fish!
• Polarised lenses
• Cut through the surface glare
• Improves contrast and sharpens depth perception
• Deliver across all light conditions
• Smoke grey frame
• Lightweight, stylish and durable
• UV protection

A comfortable zip-up hoodie, fleece lined and warm. Cosmetically this features a jelly Guru logo on the front and an Aventus/Guru graphic on the back. Hooded, with black and orange hood toggles. Elasticated seams on the cuffs and hem. Two open pockets.  
• Zip-up hoodie
• Fleece lined and warm
• Aventus/Guru graphic on the back
• Elasticated seams on the cuffs and hem

The Aventus Charcoal T-shirt comes in a stylish charcoal colour and sculpted fitting. Featuring smart orange Aventus branding that is perfect for the warmer months and wearing above our Thermal Shirt in the colder months.  Available in a wide size range; Small, Medium, Large, XL, XXL and XXXL.
• Stylish charcoal colour
• Sculpted fit
• Aventus branding on back
• Perfect for the warmer months

The Guru Camo Beanie is reversible and can be worn with a unique camouflage pattern, or simply reverse it and there’s a subtle grey design. This is a very practical piece of clothing, developed to be worn in the colder months, giving you an extra layer of winter warmth on the coldest day. One size fits all. 
• Reversible
• Camo or subtle grey design
• Larger fit that skull caps
• Warm and comfortable

Engineered for both function and style, the Black 3D Cap is built to handle long days on the water while keeping you looking sharp. Featuring a bold 3D-embroidered Guru logo on the front, this cap delivers a standout look with rugged performance. Crafted with anglers in mind, it combines a structured front panel for durability with a lighter material back that keeps you cool when the heat kicks in. The deep black colour hides stains and wear, making it a reliable companion for every fishing trip.
• Bold 3D embroidered logo for a standout, premium finish
• Structured front and curved brim for sun protection and durability
• Moisture-wicking sweatband keeps you dry and focused
• Adjustable back for a secure, personalized fit

The Guru Bobble Hat cannot be missed on the bank, bold, bright and strikingly stylish. The Bobble Hat features orange and black stripes. This soft material double layer knitted beanie hat has been designed to keep you warm and comfortable during the colder months, keeping your ears and head totally covered from the elements.  Bobble hats are ideal for days that are dry but chilly, giving you the warmth, you need, without the restrictions of a hood. Keep warm, keep a clear view of the water. One size fits all. 
• Double layer knitted beanie
• Warm and comfortable

Stay warm and comfortable with the Guru Circles Hoodie. Designed for cooler conditions, this hoodie provides the perfect combination of warmth, breathability and flexibility, making it ideal for long days on the bank, whether you're fishing in early mornings or colder seasons. The thicker fabric offers cosy warmth without the bulk, while the inside draw cords in the hood allows you to adjust the fit for extra protection against the wind or chill. The Circles hoodie also features a hidden phone pocket inside the front pouch, keeping your phone and small essentials safe and secure while you're focused on your angling. The discreet pocket design ensures easy access when needed but won’t get in the way of your activities. Made with soft, moisture-wicking material, the Circles Hoodie keeps you dry and comfortable, even during extended trips. Elasticated cuffs and hem help lock in warmth and provide a snug fit, while the versatile design ensures it can be worn both on the water and as casual wear. As the name suggests, on the back of the hoodie, there is a graphic created from circular Guru logos in black and orange, creating a unique and eye-catching design. The same circles effect is utilised on the front with ‘Guru’ emblazoned across the chest. Whether you’re by the lake, river or prepping at home, the Circles Hoodie combines style, functionality, and practicality for every angler. Available in Grey only and comes in sizes, small to XXXL. *The materials used to construct the hoodies are: 60% cotton, 40% polyester.
• Thick, insulated fabric for warmth in cooler conditions
• Adjustable inside draw cords for a snug fit
• Hidden phone pocket for secure storage
• Soft, moisture-wicking material
• Ultimate comfort and flexibility

The Guru Coolmax Socks are designed for optimum comfort and durability, these three seasons feature a ventilation mesh that delivers super breathability, temperature control and moisture management. Easy fitting elasticated cuffs with reinforced heel and toe sections that gently grip the foot, offering excellent padding and support whilst reducing the risk of blisters, perfect for long sessions.  *Two Pairs Per Pack* Available in two sizes; UK 7-9, UK 10-12
• Optimum comfort and durability
• Features a ventilation mesh
• Excellent breathability, temperature control and moisture management
• Reinforced heel and toe sections
• Two pairs per pack

The Crew Neck Jumper is the perfect addition to your fishing wardrobe during the cooler months. This smart, stylish, but functional jumper has been designed in a classic black, with contrasting slate grey collar and cuffs.  Featuring a high neck that helps to keep the wind and elements from affecting your performance. Along with thumbhole sleeves for added warmth.  Available in a wide size range; Small, Medium, Large, XL, XXL and XXXL.
• Smart, stylish, but functional jumper
• Classic black, with contrasting slate grey collar and cuffs
• Thumbhole sleeves for added warmth

The Connect Tee is a classic addition to Guru’s summer catalogue. Crafted from premium materials, this tee boasts a soft, velvety texture that is gentle to the touch and a dream to wear. The Connect Tee is perfect for summer, designed to keep you cool and comfortable even in the hottest weather. Its classic, understated design is simple yet stylish, making it extremely versatile; you can wear this t-shirt anywhere! This tee not only looks great, but it's also built to last and will withstand frequent washes without losing its shape, colour, or texture, making it a reliable and stylish addition to your t-shirt collection. Featuring a subtle Guru design on the front and a small Guru logo between the shoulders, this tee adds a touch of sophistication to your bankside attire. Available in two classic colours, black and white. The Connect Tee is available in sizes ranging from small to XXXL, ensuring a comfortable and flattering fit for everyone, the perfect combination of comfort, style, and durability.
• Soft, velvety texture 
• Will withstand frequent washes
• Orange Guru print on the front
• Available in two colours
• Small to XXXL

Old school Guru classic tee. Navy and orange, with subtle branding. Small Guru logo on the back, with our Knowledge is Power mantra across the chest. Incredibly hard wearing with a loose fit. Only a few sizes left, when they're gone, they're gone!

The Guru Gradient Black Tee is a smart black T-shirt with subtle Guru logo on the breast and right arm. On the back there’s a large, printed orange Guru logo.  The Black Gradient Tee has a more sculpted shape than a traditional T-shirt for a better closer fit.   Available in a wide size range; Small, Medium, Large, XL, XXL and XXXL.
• Smart black T-shirt
• Large printed orange Guru logo on back
• Sculpted shape

To celebrate the release of our 50th podcast, we have launched an extremely limited-edition t-shirt. The 50th Podcast Tee is only available on the Guru Clothing Site and when they’re gone, they’re gone! Its classic, subtle design is simple yet stylish, making it extremely versatile; you can wear this t-shirt anywhere! This tee not only looks great, but it's also built to last and will withstand frequent washes without losing its shape, colour, or texture, making it a reliable and stylish addition to your t-shirt collection. The 50th Podcast Tee features the Fishing Gurus Podcast Logo on the front offering a subtle yet distinctive nod to the podcast. The rear of the tee showcases the signatures of all fifty guests who have been part of the podcast so far. These names include Steve Ringer, Andy Bennett, Will Raison, Andy May and Adam Rooney to name just a few. Exclusively available in black only, with white signatures, this tee comes in a comprehensive range of sizes from small to XXXL, guaranteeing a comfortable and flattering fit for every body shape. Combining premium comfort and exceptional durability, this t-shirt is a must-have for all Guru Podcast fans out there. *The materials used to construct this tee shirt are: 60% cotton, 40% polyester.
• One off, limited edition
• Soft, velvety texture 
• Will withstand frequent washes
• Available in black only
• Small to XXXL

The Guru Sun Core Shirt provides the ultimate protection and comfort on those sunny days by the lake. Crafted with an extremely lightweight material, this shirt is designed to keep you cool and comfortable, no matter how high the temperature rises.  The Sun Core Shirt’s innovative fabric offers certificated UPF 50 protection, effectively blocking 98% of the sun’s harmful rays. This significantly reduces your risk of sunburn and long-term skin damage, offering better protection than most sunscreens. With long sleeves designed to cover and protect large areas of your skin, you can enjoy your fishing with peace of mind knowing you’re well-protected. Unlike sunscreen, which can wear off or wash away, the Sun Core Shirt provides consistent and reliable protection throughout the day. This makes it the natural choice for those who spend extended periods on the bank. Available in three fantastic designs, the Sun Core Shirt combines stylish looks with high performance, ensuring you still look the business while safeguarding your skin.
• The Aventus Sun Core Shirt plays on the popular Aventus logo. Predominantly, greys, blacks and blues, with small Aventus logos covering the full shirt. A full-sized Aventus logo emblazoned on the front and a classic Guru logo on the back.
• The Guru Sun Core Shirt is an understated Guru Grey version with subtle logos on the front and back.
• The Hexagon Sun Core Shirt comes in a gradient of light blue and greys. Multi-coloured hexagons break up the mainly plain pattern on the front and back of the shirt, with a Guru logo located on the sleeves.

All Sun Core Shirts come in a wide range of sizes, from small to XXXL. 

• Extremely lightweight material
• Ultimate protection and comfort
• Certificated UPF 50 protection
• Long sleeves
• Increased protection compared to sunscreen
• Three stylish designs
• Wide range of sizes

A classic blue and orange hoodie, both stylish and warm, aimed to be worn across all four seasons. A unique colour scheme and design, incorporating a large orange Guru logo on the back.   Available in small only. When they're gone, they're gone.

An upgraded Guru classic tee. We went bright and bold on this one! Guru logo on the back created from lots of tiny Guru logos producing a striking look and an embroidered Guru logo on the chest. Incredibly hard wearing with a loose fit. Only a few sizes left, when they're gone, they're gone!