• Guru England Tee

    Regular price £24.99
    Regular price £24.99 Sale price £24.99
    As a proud sponsor of the England U15 Fishing Team, we strive to continue supporting the best and brightest young talent wherever we can and now, you can too! Help fly the flag for our national team, by purchasing a limited-edition t-shirt with all profits going straight into their funding. Made...

    Guru England Tee

    Regular price £24.99
    Regular price £24.99 Sale price £24.99
      As a proud sponsor of the England U15 Fishing Team, we strive to continue supporting the best and brightest young talent wherever we can and now, you can too! Help fly the flag for our national team, by purchasing a limited-edition t-shirt with all profits going straight into their funding. Made from high performance fabric, this tee combines superior moisture management with a comfortable fit and a classic white and orange Guru England Team colourway. Comes in white only, in sizes S to 4XL. *The materials used to construct this t-shirt are: 100% polyester.
    • Supporting England U15 Fishing Team
    • Fly the flag for our national team
    • Limited-edition
    • All profits fund England U15s
    • High performance fabric
    • Superior moisture management
    • Comfortable fit
    • Sizes S to 4XL
  • Guru Grey Patch Trucker Cap

    Regular price £13.99
    Regular price £13.99 Sale price £13.99
    • Stay cool with breathable mesh back ventilation
    • Shield eyes with pre-curved brim sun protection
    • Secure your fit instantly with adjustable snapback closure

    Guru Grey Patch Trucker Cap

    Regular price £13.99
    Regular price £13.99 Sale price £13.99
      Stay cool, comfortable, and focused on the catch with our Grey Patch Trucker Cap. Designed with anglers in mind, this cap features a classic trucker style with breathable mesh backing to keep air flowing during long days on the water. The durable cotton front panel sports Guru logo with a black patch and the sleek grey finish that pairs easily with any outdoor gear, while the pre-curved brim offers essential sun protection for your eyes and face. The adjustable snapback ensures a secure fit for all head sizes, and its lightweight construction means you’ll forget you’re even wearing it.
    • Breathable mesh back for all-day ventilation
    • Durable cotton front with a neutral grey finish
    • Pre-curved brim for optimal sun protection
    • Adjustable snapback closure for a custom fit
    • Lightweight and quick-drying – perfect for fishing trips
  • Lightweight Hoodie Grey

    Regular price £34.99
    Regular price £34.99 Sale price £34.99
    • Stay comfortable all day in breathable, moisture-wicking stretch fabric
    • Adjust hood drawcords instantly for a personalized fit
    • Secure phone and essentials in hidden front pocket

    Lightweight Hoodie Grey

    Regular price £34.99
    Regular price £34.99 Sale price £34.99
      Designed specifically for fishing and outdoor enthusiasts, this hoodie combines lightweight warmth with breathable comfort, making it perfect for long days on the bank or casual outdoor activities. The inside draw cords in the hood allow for an adjustable fit, keeping you shielded from the wind or sun while ensuring maximum comfort. A hidden phone pocket inside the front pouch offers a secure spot for your phone or small essentials, so you can focus on fishing without worrying about your personal items. The pocket design keeps your device safe and easily accessible, perfect for quick photos or calls on the go. Crafted from moisture-wicking, stretchy fabric, this hoodie moves with you, whether you're casting, reeling in, or walking to your swim. The elasticated cuffs and hem ensure a snug fit, while the sleek design makes it suitable for both fishing trips and casual wear. Whether you’re on the lake, river or prepping at home, the Guru lightweight hoodie combines style, functionality and practicality for every angler. Available in black and grey, in sizes small to XXXL. *The materials used to construct the hoodies are: 60% cotton, 40% polyester.
    • Lightweight, breathable fabric
    • Adjustable inside drawcords for a custom fit
    • Hidden phone pocket for secure storage
    • Soft, stretchy, moisture-wicking material
    • Unrestricted movement
  • Guru Orange Trucker Cap

    Regular price £13.99
    Regular price £13.99 Sale price £13.99
    • Stay cool with breathable mesh ventilation all day
    • Shield eyes from sun with pre-curved brim protection
    • Customize your fit instantly with adjustable snapback closure

    Guru Orange Trucker Cap

    Regular price £13.99
    Regular price £13.99 Sale price £13.99
      Stay cool, comfortable, and focused on the catch with our Orange Trucker Cap. Designed with anglers in mind, this cap features a classic trucker style with breathable mesh backing to keep air flowing during long days on the water. The durable cotton front panel a black embroidered Guru logo and the sleek orange finish that pairs easily with any outdoor gear, while the pre-curved brim offers essential sun protection for your eyes and face. The adjustable snapback ensures a secure fit for all head sizes, and its lightweight construction means you’ll forget you’re even wearing it.
    • Breathable mesh back for all-day ventilation
    • Durable cotton front with a neutral grey finish
    • Pre-curved brim for optimal sun protection
    • Adjustable snapback closure for a custom fit
    • Lightweight and quick-drying – perfect for fishing trips
  • Aventus Polo

    Regular price £21.99
    Regular price £21.99 Sale price £21.99
    • Breathable cotton blend keeps you cool all day long
    • Smart, versatile style for fishing or social wear
    • Durable fabric built to last through wash after wash

    Aventus Polo

    Regular price £21.99
    Regular price £21.99 Sale price £21.99
      Our Aventus Black Polo retains the classic back polo shirt design, with a nod to Guru’s premium Aventus range. – where comfort meets clean, technical style. Created from a premium cotton/polyester blend fabric, this polo shirt delivers breathable softness and durability whilst maintaining a clean, classic look. Designed for long sessions on the water or casual wear, it features subtle Aventus branding on the front chest and on the back below the collar. This polo shirt can be worn anywhere, whether you’re at a BBQ with friends or fishing a match down the pond, this polo has you covered. Available in black, with a regular fit and sizes running from XS to 4XL there is an Aventus Polo to fit everyone. *The materials used to construct this t-shirt are: 60% cotton, 40% polyester.
    • Lightweight cotton/poly blend
    • Subtle Aventus branding
    • Ideal for fishing or casual outdoor wear
    • Classic polo fit with breathable construction
    • Sizes S-4XL
  • Circles Hoodie

    Regular price £39.99
    Regular price £39.99 Sale price £39.99
    • Lock in warmth with thick, insulated fabric
    • Secure essentials in its hidden front pouch pocket
    • Adjust fit instantly using inside hood drawcords

    Circles Hoodie

    Regular price £39.99
    Regular price £39.99 Sale price £39.99
      Stay warm and comfortable with the Guru Circles Hoodie. Designed for cooler conditions, this hoodie provides the perfect combination of warmth, breathability and flexibility, making it ideal for long days on the bank, whether you're fishing in early mornings or colder seasons. The thicker fabric offers cosy warmth without the bulk, while the inside draw cords in the hood allows you to adjust the fit for extra protection against the wind or chill. The Circles hoodie also features a hidden phone pocket inside the front pouch, keeping your phone and small essentials safe and secure while you're focused on your angling. The discreet pocket design ensures easy access when needed but won’t get in the way of your activities. Made with soft, moisture-wicking material, the Circles Hoodie keeps you dry and comfortable, even during extended trips. Elasticated cuffs and hem help lock in warmth and provide a snug fit, while the versatile design ensures it can be worn both on the water and as casual wear. As the name suggests, on the back of the hoodie, there is a graphic created from circular Guru logos in black and orange, creating a unique and eye-catching design. The same circles effect is utilised on the front with ‘Guru’ emblazoned across the chest. Whether you’re by the lake, river or prepping at home, the Circles Hoodie combines style, functionality, and practicality for every angler. Available in Grey only and comes in sizes, small to XXXL. *The materials used to construct the hoodies are: 60% cotton, 40% polyester.
    • Thick, insulated fabric for warmth in cooler conditions
    • Adjustable inside draw cords for a snug fit
    • Hidden phone pocket for secure storage
    • Soft, moisture-wicking material
    • Ultimate comfort and flexibility
  • Patch Hoodie

    Regular price £39.99
    Regular price £39.99 Sale price £39.99
    • Hidden phone pocket for secure, hands-free storage on the bank
    • Heavyweight, moisture-wicking fabric offers warmth without bulk
    • Adjustable hood and snug cuffs to lock in heat and block wind

    Patch Hoodie

    Regular price £39.99
    Regular price £39.99 Sale price £39.99
      Embrace the elements with the Guru Patch Hoodie, thoughtfully engineered for those crisp, bankside days. This versatile hoodie strikes the perfect balance of warmth, breathability, and movement, making it your ideal companion for dawn sessions or colder days. Premium heavyweight fabric delivers exceptional warmth without feeling bulky, while adjustable hood drawcords let you fine-tune your protection against biting winds. Tucked discreetly within the kangaroo pocket, a dedicated phone compartment keeps your phone and essentials secure while you focus on your fishing. The hoodie's moisture-wicking material ensures lasting comfort during extended sessions, while the elasticated cuffs and hem create a snug seal to retain warmth. This careful attention to detail results in a garment that transitions seamlessly from bankside to everyday wear. As the name suggests, the black and orange Guru Logo Patch makes a bold statement on the chest, adding a distinctive touch to this signature Guru hoodie. From chilly mornings by the pond or simply preparing tackle at home, the Patch Hoodie delivers the perfect blend of style and functionality that every angler needs. Available in black only and comes in sizes, small to XXL. *The materials used to construct the hoodies are: 60% cotton, 40% polyester.
    • Thick, insulated fabric for warmth in cooler conditions
    • Adjustable inside draw cords for a snug fit
    • Hidden phone pocket for secure storage
    • Soft, moisture-wicking material
    • Ultimate comfort and flexibility
    • Signature Guru colours
  • Clearance

    Aventus R Tee

    Regular price £14.99
    Regular price Was £21.99 Sale price Now£14.99
    To mark the release of our new flagship range of Aventus R rods, we have launched an extremely limited-edition t-shirt. Available exclusively on the Guru Clothing Site, these t-shirts won’t be around for long and when they’re gone, they’re gone!

    Aventus R Tee

    Regular price £14.99
    Regular price Was £21.99 Sale price Now£14.99
      To mark the release of our new flagship range of Aventus R rods, we have launched an extremely limited-edition t-shirt. Available exclusively on the Guru Clothing Site, these t-shirts won’t be around for long and when they’re gone, they’re gone! Click Here - Aventus R Tee The Aventus R Tee keeps things simple: a clean black design that echoes the detailing on our Aventus R rods and a versatile look that's equally at home on the bank or off it. Like all our clothing, it's built to last, retaining its shape, colour and soft texture no matter how often it's washed. Making it a dependable, stylish addition to any t-shirt collection.  Exclusively available in black only with subtle branding, this tee comes in a comprehensive range of sizes from XS to 4XL, guaranteeing a comfortable and flattering fit for every body shape. Combining premium comfort and exceptional durability, this t-shirt is a must-have for all converts to the Aventus brand. *The materials used to construct this tee shirt are: 60% cotton, 40% polyester.
    • Very limited edition
    • Coincides with release of Aventus R range
    • Exclusively available on Guru Clothing Site
    • Versatile, durable and comfortable
    • Subtle Aventus R branding
    • Wide range of sizes from XS to 4XL
  • thermal

    Thermal Leggings

    Regular price £29.99
    Regular price £29.99 Sale price £29.99
    • Keep warm on cold days with moisture-wicking thermal protection
    • Enjoy all-day comfort with stretchable, flexible base-layer fit
    • Secure a snug fit and regulate warmth with elastic design

    Thermal Leggings

    Regular price £29.99
    Regular price £29.99 Sale price £29.99
      The Guru Thermal Leggings provides the ultimate thermal protection in the colder months. The Thermal Leggings made from a stretchable and comfortable material that provides the perfect base layer, allowing you to regulate your body temperature venue on the coldest of days.  To get the complete thermal base layer set up we recommend using the Guru Thermal LS Shirt with the Thermal Leggings. This creates the perfect full body base layer that keeps you warm and comfortable on the bank.  Black top, with a stand-out orange trim on the neck, under arms and shoulders.  Available in a wide size range; Small, Medium, Large, XL, XXL and XXXL.
    • Moisture-wicking
    • Elasticated waistband
    • Elasticated cuffs
    • Ribbed cuffs
    • All-over stretch fit
  • Patch Beanie Grey

    Regular price £12.99
    Regular price £12.99 Sale price £12.99
    • Stay warm all day with a soft, fleece-lined interior
    • Stretch-fit design delivers comfort for all head sizes
    • Timeless style with a bold Guru patch for everyday wear

    Patch Beanie Grey

    Regular price £12.99
    Regular price £12.99 Sale price £12.99
      This versatile Patch Beanie combines warmth and style with a timeless look. Designed with a snug yet comfortable fit, the stretchy knitted fabric accommodates various head sizes while maintaining its classic style. It’s soft fleecy lining increases the thermal properties and keeps out the cold on windy days. It comes in black or grey, each featuring a distinctive Guru patch logo positioned on the front. The soft texture ensures all-day comfort, making it perfect for any outdoor activity, not just when you’re fishing; they even look great for everyday casual wear.  The Guru Patch Beanie delivers not only superior warmth, it also looks great in any setting. *The materials used to construct this beanie are: 100% acrylic
    • Classic beanie fit
    • Stretchy knitted fabric
    • Soft fleece lining
    • Guru patch logo on front
    • Two colours available
  • Guru 1/4 Zip Fleece Black

    Regular price £34.99
    Regular price £34.99 Sale price £34.99
    This fleece jacket has a ¼ length zipped neck opening and is designed to be worn as an extra layer on those really cold, wet days, or as an outer layer when weather is more seasonable. It is made from a 240GSM warm brushed fleece with subtle Guru branding, which can be worn during any outdoor use...

    Guru 1/4 Zip Fleece Black

    Regular price £34.99
    Regular price £34.99 Sale price £34.99
      This fleece jacket has a ¼ length zipped neck opening and is designed to be worn as an extra layer on those really cold, wet days, or as an outer layer when weather is more seasonable. It is made from a 240GSM warm brushed fleece with subtle Guru branding, which can be worn during any outdoor use, not just when you’re fishing. Built with a regular fit to accommodate most body shapes, the ¼ length zip neck and collar will keep your neck covered and drafts out. There is a pocket on each side which can be used for storage or keeping your hands warm. We have listened to your feedback and these fleeces are available from X-Small, all the way through to 4XL. Available in black and grey with Guru orange accents.
    • ¼ length zipped neck
    • 240GSM warm brushed fleece
    • Subtle Guru branding
    • Available from X-Small to 4XL
    • Two colours
  • Trucker Grey

    Regular price £13.99
    Regular price £13.99 Sale price £13.99
    • Stay cool year-round with breathable mesh back
    • Lock in a snug fit using the adjustable closure
    • Experience all-day comfort with fast-drying material

    Trucker Grey

    Regular price £13.99
    Regular price £13.99 Sale price £13.99
      The Guru Grey Trucker is the perfect cap option for year-round use. The classic 'Trucker' style mesh back increases breathability, coupled with the grey colour for minimized heat absorption. This cap features a contrast trim at the edge of the peak and an adjustable closure at the back for a snug fit.  Featuring a fast-drying material to keep you comfortable.  Composition – 100% Polyester 
    • Perfect cap option for year-round use
    • Maintains shape with a low profile fit
    • Mesh back increases breathability
    • Adjustable closure at the back for a snug fit
    • Fast-drying material
  • Clearance

    Guru 50th Podcast Tee

    Regular price £11.99
    Regular price Was £19.99 Sale price Now£11.99
    • Celebrate your podcast pride wearing an exclusive limited-edition tee
    • Keep cozy with soft, durable 60/40 cotton-polyester blend
    • Showcase fifty guest signatures across chest and back

    Guru 50th Podcast Tee

    Regular price £11.99
    Regular price Was £19.99 Sale price Now£11.99
      To celebrate the release of our 50th podcast, we have launched an extremely limited-edition t-shirt. The 50th Podcast Tee is only available on the Guru Clothing Site and when they’re gone, they’re gone! Its classic, subtle design is simple yet stylish, making it extremely versatile; you can wear this t-shirt anywhere! This tee not only looks great, but it's also built to last and will withstand frequent washes without losing its shape, colour, or texture, making it a reliable and stylish addition to your t-shirt collection. The 50th Podcast Tee features the Fishing Gurus Podcast Logo on the front offering a subtle yet distinctive nod to the podcast. The rear of the tee showcases the signatures of all fifty guests who have been part of the podcast so far. These names include Steve Ringer, Andy Bennett, Will Raison, Andy May and Adam Rooney to name just a few. Exclusively available in black only, with white signatures, this tee comes in a comprehensive range of sizes from small to XXXL, guaranteeing a comfortable and flattering fit for every body shape. Combining premium comfort and exceptional durability, this t-shirt is a must-have for all Guru Podcast fans out there. *The materials used to construct this tee shirt are: 60% cotton, 40% polyester.
    • One off, limited edition
    • Soft, velvety texture 
    • Will withstand frequent washes
    • Available in black only
    • Small to XXXL
  • Clearance

    Crew Neck Jumper

    Regular price £14.99
    Regular price Was £36.99 Sale price Now£14.99
    • Block cold winds with protective high-neck collar
    • Lock in extra warmth using thumbhole sleeves
    • Elevate style with contrasting slate-grey trim

    Crew Neck Jumper

    Regular price £14.99
    Regular price Was £36.99 Sale price Now£14.99
      The Crew Neck Jumper is the perfect addition to your fishing wardrobe during the cooler months. This smart, stylish, but functional jumper has been designed in a classic black, with contrasting slate grey collar and cuffs.  Featuring a high neck that helps to keep the wind and elements from affecting your performance. Along with thumbhole sleeves for added warmth.  Available in a wide size range; Small, Medium, Large, XL, XXL and XXXL.
    • Smart, stylish, but functional jumper
    • Classic black, with contrasting slate grey collar and cuffs
    • Thumbhole sleeves for added warmth
  • Shorts

    Regular price £39.99
    Regular price £39.99 Sale price £39.99
    • Stay cool and dry with moisture-wicking quick-dry fabric
    • Secure gear easily with regular and zipped pockets
    • Achieve perfect fit with contour-streamlined modern cut

    Shorts

    Regular price £39.99
    Regular price £39.99 Sale price £39.99
      The Guru Black Shorts drawing inspiration from classic workwear and utilitarian clothing, together with a modern approach in pattern cutting, they have redefined and streamlined the body’s contour to provide the perfect fit.  Black in colour, these have been built with both regular pockets, and zipped pockets for added protection for your gear.  Created with quick dry technology called moisture wicking which allows the moisture to spread over a wider surface area, offering more efficient evaporation, helping you stay cool and dry. Available in a wide size range from Small through to XXXL
    • Inspired by classic workwear
    • Streamlined to the body’s contour
    • Regular pockets and zipped pockets
    • Moisture wicking, quick dry technology
    • Stay cool and dry
  • Guru Low Light Sunglasses

    Regular price £34.99
    Regular price £34.99 Sale price £34.99
    • See sharper contrast in low light with yellow-filter lenses
    • Reduce eye strain during dawn-to-dusk fishing sessions
    • Safeguard your eyes with full UV protection

    Guru Low Light Sunglasses

    Regular price £34.99
    Regular price £34.99 Sale price £34.99
      Our Low Light sunglasses are engineered specifically for when light levels are at their lowest, transforming your dawn and dusk fishing and those heavy dark days by the lake.  The yellow lenses work like magic in marginal light, filtering out disruptive blue wavelengths that make it difficult to see. This targeted filtration dramatically enhances contrast and depth perception, even when the natural light is fading. Early morning mist or late afternoon shadows become opportunities rather than a time to pack up. The advanced yellow tint doesn't just reduce eye strain - it actively improves your vision. Built for extended wear during those longer sessions, the lightweight construction ensures comfort from first light to the last cast.  Complete UV protection safeguards your eyes while you focus entirely on the water, giving you the confidence to fish longer and more effectively in conditions others may avoid.
    • Perfect for when light levels are at their lowest
    • Filters out disruptive blue light
    • Enhance contrast and depth perception
    • Reduces eye strain
    • Lightweight construction
    • UV protection