The Guru Sun Core Shirt provides the ultimate protection and comfort on those sunny days by the lake. Crafted with an extremely lightweight material, this shirt is designed to keep you cool and comfortable, no matter how high the temperature rises.  The Sun Core Shirt’s innovative fabric offers certificated UPF 50 protection, effectively blocking 98% of the sun’s harmful rays. This significantly reduces your risk of sunburn and long-term skin damage, offering better protection than most sunscreens. With long sleeves designed to cover and protect large areas of your skin, you can enjoy your fishing with peace of mind knowing you’re well-protected. Unlike sunscreen, which can wear off or wash away, the Sun Core Shirt provides consistent and reliable protection throughout the day. This makes it the natural choice for those who spend extended periods on the bank. Available in three fantastic designs, the Sun Core Shirt combines stylish looks with high performance, ensuring you still look the business while safeguarding your skin.
• The Aventus Sun Core Shirt plays on the popular Aventus logo. Predominantly, greys, blacks and blues, with small Aventus logos covering the full shirt. A full-sized Aventus logo emblazoned on the front and a classic Guru logo on the back.
• The Guru Sun Core Shirt is an understated Guru Grey version with subtle logos on the front and back.
• The Hexagon Sun Core Shirt comes in a gradient of light blue and greys. Multi-coloured hexagons break up the mainly plain pattern on the front and back of the shirt, with a Guru logo located on the sleeves.

All Sun Core Shirts come in a wide range of sizes, from small to XXXL. 

• Extremely lightweight material
• Ultimate protection and comfort
• Certificated UPF 50 protection
• Long sleeves
• Increased protection compared to sunscreen
• Three stylish designs
• Wide range of sizes

Functional and stylish the Mainline Carp Camo Cap ticks all the boxes. Crafted from a soft-feel material. There is an adjustable buckle on the back which can be slotted inside the cap to hide the strap away. The classic Mainline logo is printed on the front and Mainline Baits written down the side of the cap. Suitable for all year-round action or day-to-day casual wear. One size fits all.
• Adjustable buckle
• Mainline logo on front

Engineered for comfort, style, and performance, the Glitch Tee is built to keep you cool on and off the water. Created using premium fabric, this t-shirt delivers soft, breathable comfort with added durability which will withstand wash after wash. The design features a clean, minimal Guru logo on the front, paired with a striking glitched Guru logo on the back – a modern twist that stands out. Whether you're out and about town or down the pond fishing, this tee combines performance with a sharp, fishing-inspired look. This tee has a regular fit and available in two colours, navy and red. We have listened to feedback and our t-shirts now come in sizes XS to 4XL ensuring there’s a Glitch Tee for everyone. *The materials used to construct this t-shirt are: 60% cotton, 40% polyester.
• Breathable cotton/polyester blend
• Supreme comfort and durability
• Bold logo on back
• Minimal front profile with small logo
• Perfect for both fishing and everyday wear
• Two colours available
• Comes in XS to 4XL

Old school Guru classic tee. Navy and orange, with subtle branding. Small Guru logo on the back, with our Knowledge is Power mantra across the chest. Incredibly hard wearing with a loose fit. Only a few sizes left, when they're gone, they're gone!

This fleece jacket has a ¼ length zipped neck opening and is designed to be worn as an extra layer on those really cold, wet days, or as an outer layer when weather is more seasonable. It is made from a 240GSM warm brushed fleece with subtle Guru branding, which can be worn during any outdoor use, not just when you’re fishing. Built with a regular fit to accommodate most body shapes, the ¼ length zip neck and collar will keep your neck covered and drafts out. There is a pocket on each side which can be used for storage or keeping your hands warm. We have listened to your feedback and these fleeces are available from X-Small, all the way through to 4XL. Available in black and grey with Guru orange accents.
• ¼ length zipped neck
• 240GSM warm brushed fleece
• Subtle Guru branding
• Available from X-Small to 4XL
• Two colours

This versatile Patch Beanie combines warmth and style with a timeless look. Designed with a snug yet comfortable fit, the stretchy knitted fabric accommodates various head sizes while maintaining its classic style. It’s soft fleecy lining increases the thermal properties and keeps out the cold on windy days. It comes in black or grey, each featuring a distinctive Guru patch logo positioned on the front. The soft texture ensures all-day comfort, making it perfect for any outdoor activity, not just when you’re fishing; they even look great for everyday casual wear.  The Guru Patch Beanie delivers not only superior warmth, it also looks great in any setting. *The materials used to construct this beanie are: 100% acrylic
• Classic beanie fit
• Stretchy knitted fabric
• Soft fleece lining
• Guru patch logo on front
• Two colours available

The Guru Gradient Black Tee is a smart black T-shirt with subtle Guru logo on the breast and right arm. On the back there’s a large, printed orange Guru logo.  The Black Gradient Tee has a more sculpted shape than a traditional T-shirt for a better closer fit.   Available in a wide size range; Small, Medium, Large, XL, XXL and XXXL.
• Smart black T-shirt
• Large printed orange Guru logo on back
• Sculpted shape

The Mainline Signature Fleece Lined Beanie, is a classic style Bobble hat and will not only keep your head warm in any weather, but it is also very stylish to wear. Designed to fit your head snugly, but with enough stretch in the knitted material that it is comfortable to wear and will fit almost any sized head. Comes in Mainline's signature bright colours, with a large logo on the front.
• Classic bobble hat
• Bright Mainline signature colours
• Very warm and comfortable

A stylish beanie hat that's perfect for winter fishing, this Black Peak Beanie features a peak which keeps the low winter sun out of your eyes, as well as any rain or moisture.  The soft beanie material has been designed to keep you warm and comfortable during the colder months, keeping your ears and head totally covered from the elements.  One size fits all. 
• Perfect for winter fishing
• Features a peak to keep sun out of eyes
• Warm and comfortable

The Guru Intersect Navy T-Shirt is a smart, stylish navy blue T-Shirt that features orange Guru branding on the front and Guru logo on the back. Perfect for the warmer months and wearing above our Thermal Shirt in the colder months.  Available in a wide size range; Small, Medium, Large, XL, XXL and XXXL.
• Smart, stylish navy blue T-Shirt
• Guru branding on the front
• Guru logo on the back
• Perfect for the warmer months

This Guru zipped hoodie is designed to be both functional and stylish. It is made from a ribbed fleece material, which makes it warm enough to be worn as a top layer during the warmer months, or in conjunction with other layers during the winter.  It is very comfortable to wear, with a high-quality zip and draw string hood, along with hand-warmer pockets. It fits snugly enough to retain body heat but isn’t tight enough to restrict movement when casting.  Although designed for fishing, it is stylish and wouldn’t look out of place at any outdoor event. Available in black with flashes of orange with only a few sizes left. When they're gone, they're gone. *The materials used to construct this product are: 60% cotton, 40% polyester, 280GSM.

The Guru Bobble Beanie Hat cannot be missed on the bank, bold, bright and strikingly stylish. The Bobble Hat features orange and black stripes. This soft material double layer knitted beanie hat has been designed to keep you warm and comfortable during the colder months, keeping your ears and head totally covered from the elements.  Bobble hats are ideal for days that are dry but chilly, giving you the warmth, you need, without the restrictions of a hood. Keep warm, keep a clear view of the water. One size fits all. 
• Double layer knitted beanie
• Warm and comfortable

The Guru Coolmax Socks are designed for optimum comfort and durability, these three seasons feature a ventilation mesh that delivers super breathability, temperature control and moisture management. Easy fitting elasticated cuffs with reinforced heel and toe sections that gently grip the foot, offering excellent padding and support whilst reducing the risk of blisters, perfect for long sessions.  *Two Pairs Per Pack* Available in two sizes; UK 7-9, UK 10-12
• Optimum comfort and durability
• Features a ventilation mesh
• Excellent breathability, temperature control and moisture management
• Reinforced heel and toe sections
• Two pairs per pack

Guru Black Waterproof Socks will provide you with a high level of protection and insulation in colder weather conditions. They feature a breathable membrane that prevents the build-up of sweat and helps to keep your feet dry.  The socks have been designed with a three-layer construction; this means they are bonded together to create a single unit with no movement between them. Available in 2 sizes: UK 7-9 and UK 10-12.
• Great insulation for use in colder weather conditions
• Features a breathable membrane
• Helps to keep your feet dry
• Designed with a three-layer construction

The Mainline Chunky Icon Fleece Lined Beanie, is a classic chunky-knit Bobble hat and will not only keep your head warm in any weather, but it is also very stylish to wear. Designed to fit your head snugly, but with enough stretch in the knitted material that it is comfortable to wear and will fit almost any sized head. Comes in olive-green, featuring a Mainline Logo to the front.
• Fleece lined
• Chunky knit
• Very warm and comfortable

A classic polo shirt design with iconic Guru logo on the chest. Ergonomic fit around the shoulders and arms and finished with orange trim. Available in Small to XXXL.