The Scribble Tee is a limited-edition run and with its eye-catching design they won’t be around for long. As the name suggests, the ‘scribble’ graphic on the back creates an image of the Guru logo and is available in two colourways. The navy version has the classic orange logo popping off the blue background. Conversely, the grey version is altogether more subtle, with a black scribbled logo blending into the light grey tee. Both versions have a smaller matching logo on the front too. Two contrasting designs creating one extremely stylish Scribble Tee. Perfect for the summer months, you could wear this t-shirt anywhere, not just when fishing! This tee not only looks great, but it's also built to last and will withstand frequent washes without losing its shape, colour, or texture, making it a reliable and stylish addition to your t-shirt collection. Available in light grey and navy blue, it comes in an extensive range of sizes from XS to 4XL, ensuring there is a Scribble Tee for everyone. Remember, these t-shirts are a limited edition drop, so grab one while stocks last. *The materials used to construct this tee shirt are: 60% cotton, 40% polyester.
• Very limited edition run
• Eye catching design
• Versatile, durable and comfortable
• Two variations on the Guru logo theme
• Wide range of sizes from XS to 4XL

See beneath the surface with precision-engineered clarity with our Amplify sunglasses. The polarised lenses will help cut through the surface glare giving you that competitive edge on match days. The rose copper tinted lens amplifies contrast and sharpens depth perception, revealing underwater features, fish movement and bottom contours that would otherwise remain invisible.  Every cast becomes more strategic when you can see what lies beneath the surface. Engineered specifically for fishing, the Amplify sunglasses deliver across all light conditions. Whether you're battling the bright midday sun or navigating subtle reflections on those early morning starts, these lenses adapt to give you the visual clarity you need. The smoke grey frame combines lightweight durability with a stylish design, ensuring comfort during longer sessions. Complete UV protection shields your eyes from harmful rays, so you can focus entirely on what matters - catching more fish!
• Polarised lenses
• Cut through the surface glare
• Improves contrast and sharpens depth perception
• Deliver across all light conditions
• Smoke grey frame
• Lightweight, stylish and durable
• UV protection

The Guru Sun Core Shirt provides the ultimate protection and comfort on those sunny days by the lake. Crafted with an extremely lightweight material, this shirt is designed to keep you cool and comfortable, no matter how high the temperature rises.  The Sun Core Shirt’s innovative fabric offers certificated UPF 50 protection, effectively blocking 98% of the sun’s harmful rays. This significantly reduces your risk of sunburn and long-term skin damage, offering better protection than most sunscreens. With long sleeves designed to cover and protect large areas of your skin, you can enjoy your fishing with peace of mind knowing you’re well-protected. Unlike sunscreen, which can wear off or wash away, the Sun Core Shirt provides consistent and reliable protection throughout the day. This makes it the natural choice for those who spend extended periods on the bank. Available in three fantastic designs, the Sun Core Shirt combines stylish looks with high performance, ensuring you still look the business while safeguarding your skin.
• The Aventus Sun Core Shirt plays on the popular Aventus logo. Predominantly, greys, blacks and blues, with small Aventus logos covering the full shirt. A full-sized Aventus logo emblazoned on the front and a classic Guru logo on the back.
• The Guru Sun Core Shirt is an understated Guru Grey version with subtle logos on the front and back.
• The Hexagon Sun Core Shirt comes in a gradient of light blue and greys. Multi-coloured hexagons break up the mainly plain pattern on the front and back of the shirt, with a Guru logo located on the sleeves.

All Sun Core Shirts come in a wide range of sizes, from small to XXXL. 

• Extremely lightweight material
• Ultimate protection and comfort
• Certificated UPF 50 protection
• Long sleeves
• Increased protection compared to sunscreen
• Three stylish designs
• Wide range of sizes

The Guru Sun Core Shirt provides the ultimate protection and comfort on those sunny days by the lake. Crafted with an extremely lightweight material, this shirt is designed to keep you cool and comfortable, no matter how high the temperature rises.  The Sun Core Shirt’s innovative fabric offers certificated UPF 50 protection, effectively blocking 98% of the sun’s harmful rays. This significantly reduces your risk of sunburn and long-term skin damage, offering better protection than most sunscreens. With long sleeves designed to cover and protect large areas of your skin, you can enjoy your fishing with peace of mind knowing you’re well-protected. Unlike sunscreen, which can wear off or wash away, the Sun Core Shirt provides consistent and reliable protection throughout the day. This makes it the natural choice for those who spend extended periods on the bank. Available in three fantastic designs, the Sun Core Shirt combines stylish looks with high performance, ensuring you still look the business while safeguarding your skin.
• The Aventus Sun Core Shirt plays on the popular Aventus logo. Predominantly, greys, blacks and blues, with small Aventus logos covering the full shirt. A full-sized Aventus logo emblazoned on the front and a classic Guru logo on the back.
• The Guru Sun Core Shirt is an understated Guru Grey version with subtle logos on the front and back.
• The Hexagon Sun Core Shirt comes in a gradient of light blue and greys. Multi-coloured hexagons break up the mainly plain pattern on the front and back of the shirt, with a Guru logo located on the sleeves.

All Sun Core Shirts come in a wide range of sizes, from small to XXXL. 

• Extremely lightweight material
• Ultimate protection and comfort
• Certificated UPF 50 protection
• Long sleeves
• Increased protection compared to sunscreen
• Three stylish designs
• Wide range of sizes

The Guru Sun Core Shirt provides the ultimate protection and comfort on those sunny days by the lake. Crafted with an extremely lightweight material, this shirt is designed to keep you cool and comfortable, no matter how high the temperature rises.  The Sun Core Shirt’s innovative fabric offers certificated UPF 50 protection, effectively blocking 98% of the sun’s harmful rays. This significantly reduces your risk of sunburn and long-term skin damage, offering better protection than most sunscreens. With long sleeves designed to cover and protect large areas of your skin, you can enjoy your fishing with peace of mind knowing you’re well-protected. Unlike sunscreen, which can wear off or wash away, the Sun Core Shirt provides consistent and reliable protection throughout the day. This makes it the natural choice for those who spend extended periods on the bank. Available in three fantastic designs, the Sun Core Shirt combines stylish looks with high performance, ensuring you still look the business while safeguarding your skin.
• The Aventus Sun Core Shirt plays on the popular Aventus logo. Predominantly, greys, blacks and blues, with small Aventus logos covering the full shirt. A full-sized Aventus logo emblazoned on the front and a classic Guru logo on the back.
• The Guru Sun Core Shirt is an understated Guru Grey version with subtle logos on the front and back.
• The Hexagon Sun Core Shirt comes in a gradient of light blue and greys. Multi-coloured hexagons break up the mainly plain pattern on the front and back of the shirt, with a Guru logo located on the sleeves.

All Sun Core Shirts come in a wide range of sizes, from small to XXXL. 

• Extremely lightweight material
• Ultimate protection and comfort
• Certificated UPF 50 protection
• Long sleeves
• Increased protection compared to sunscreen
• Three stylish designs
• Wide range of sizes

The Elbow Support is designed to protect your elbow from strain when pole fishing. The soft comfortable padding acts as a cushion to your elbow, making it a lot more comfortable to hold your pole, particularly effective when pole fishing at longer lengths.  The fabric we’ve used on the is breathable, lightweight and stretchy, making it much comfier to use in warmer conditions.  The Elbow Support is available in three sizes, Small, Medium and Large to cover the majority of arm and elbow sizes.
• Soft comfortable padding
• Cushioning for to your elbow
• Breathable, lightweight and stretchy
• Available in three sizes

This fleece jacket has a ¼ length zipped neck opening and is designed to be worn as an extra layer on those really cold, wet days, or as an outer layer when weather is more seasonable. It is made from a 240GSM warm brushed fleece with subtle Guru branding, which can be worn during any outdoor use, not just when you’re fishing. Built with a regular fit to accommodate most body shapes, the ¼ length zip neck and collar will keep your neck covered and drafts out. There is a pocket on each side which can be used for storage or keeping your hands warm. We have listened to your feedback and these fleeces are available from X-Small, all the way through to 4XL. Available in black and grey with Guru orange accents.
• ¼ length zipped neck
• 240GSM warm brushed fleece
• Subtle Guru branding
• Available from X-Small to 4XL
• Two colours

This fleece jacket has a ¼ length zipped neck opening and is designed to be worn as an extra layer on those really cold, wet days, or as an outer layer when weather is more seasonable. It is made from a 240GSM warm brushed fleece with subtle Guru branding, which can be worn during any outdoor use, not just when you’re fishing. Built with a regular fit to accommodate most body shapes, the ¼ length zip neck and collar will keep your neck covered and drafts out. There is a pocket on each side which can be used for storage or keeping your hands warm. We have listened to your feedback and these fleeces are available from X-Small, all the way through to 4XL. Available in black and grey with Guru orange accents.
• ¼ length zipped neck
• 240GSM warm brushed fleece
• Subtle Guru branding
• Available from X-Small to 4XL
• Two colours

Stay cool, comfortable and sharp out on the water with our Magnify Tee. Designed for anglers who demand both style and functionality, this tee blends 60% soft cotton for all-day comfort with 40% durable polyester for moisture-wicking performance and long-lasting wear. Featuring a small logo on the front left chest and a bold, oversized version across the back, it delivers a clean, classic look from the front and makes a statement from behind. Whether you're by the pond on an early morning sunrise or at a BBQ with friends and family, this versatile tee has you covered. This tee has a regular fit and available in two colours, black and grey. We have listened to feedback and our t-shirts now come in sizes XS to 4XL ensuring there’s a Magnify Tee for everyone. *The materials used to construct this t-shirt are: 60% cotton, 40% polyester.
• Breathable cotton/polyester blend
• Supreme comfort and durability
• Large logo on back
• Minimal front profile with small logo
• Perfect for both fishing and everyday wear
• Two colours available
• Comes in XS to 4XL

Designed specifically for fishing and outdoor enthusiasts, this hoodie combines lightweight warmth with breathable comfort, making it perfect for long days on the bank or casual outdoor activities. The inside draw cords in the hood allow for an adjustable fit, keeping you shielded from the wind or sun while ensuring maximum comfort. A hidden phone pocket inside the front pouch offers a secure spot for your phone or small essentials, so you can focus on fishing without worrying about your personal items. The pocket design keeps your device safe and easily accessible, perfect for quick photos or calls on the go. Crafted from moisture-wicking, stretchy fabric, this hoodie moves with you, whether you're casting, reeling in, or walking to your swim. The elasticated cuffs and hem ensure a snug fit, while the sleek design makes it suitable for both fishing trips and casual wear. Whether you’re on the lake, river or prepping at home, the Guru lightweight hoodie combines style, functionality and practicality for every angler. Available in black and grey, in sizes small to XXXL. *The materials used to construct the hoodies are: 60% cotton, 40% polyester.
• Lightweight, breathable fabric
• Adjustable inside drawcords for a custom fit
• Hidden phone pocket for secure storage
• Soft, stretchy, moisture-wicking material
• Unrestricted movement

Our Low Light sunglasses are engineered specifically for when light levels are at their lowest, transforming your dawn and dusk fishing and those heavy dark days by the lake.  The yellow lenses work like magic in marginal light, filtering out disruptive blue wavelengths that make it difficult to see. This targeted filtration dramatically enhances contrast and depth perception, even when the natural light is fading. Early morning mist or late afternoon shadows become opportunities rather than a time to pack up. The advanced yellow tint doesn't just reduce eye strain - it actively improves your vision. Built for extended wear during those longer sessions, the lightweight construction ensures comfort from first light to the last cast.  Complete UV protection safeguards your eyes while you focus entirely on the water, giving you the confidence to fish longer and more effectively in conditions others may avoid.
• Perfect for when light levels are at their lowest
• Filters out disruptive blue light
• Enhance contrast and depth perception
• Reduces eye strain
• Lightweight construction
• UV protection

Designed specifically for fishing and outdoor enthusiasts, this hoodie combines lightweight warmth with breathable comfort, making it perfect for long days on the bank or casual outdoor activities. The inside draw cords in the hood allow for an adjustable fit, keeping you shielded from the wind or sun while ensuring maximum comfort. A hidden phone pocket inside the front pouch offers a secure spot for your phone or small essentials, so you can focus on fishing without worrying about your personal items. The pocket design keeps your device safe and easily accessible, perfect for quick photos or calls on the go. Crafted from moisture-wicking, stretchy fabric, this hoodie moves with you, whether you're casting, reeling in, or walking to your swim. The elasticated cuffs and hem ensure a snug fit, while the sleek design makes it suitable for both fishing trips and casual wear. Whether you’re on the lake, river or prepping at home, the Guru lightweight hoodie combines style, functionality and practicality for every angler. Available in black and grey, in sizes small to XXXL. *The materials used to construct the hoodies are: 60% cotton, 40% polyester.
• Lightweight, breathable fabric
• Adjustable inside drawcords for a custom fit
• Hidden phone pocket for secure storage
• Soft, stretchy, moisture-wicking material
• Unrestricted movement

Engineered for both function and style, the Black 3D Cap is built to handle long days on the water while keeping you looking sharp. Featuring a bold 3D-embroidered Guru logo on the front, this cap delivers a standout look with rugged performance. Crafted with anglers in mind, it combines a structured front panel for durability with a lighter material back that keeps you cool when the heat kicks in. The deep black colour hides stains and wear, making it a reliable companion for every fishing trip.
• Bold 3D embroidered logo for a standout, premium finish
• Structured front and curved brim for sun protection and durability
• Moisture-wicking sweatband keeps you dry and focused
• Adjustable back for a secure, personalized fit

Stay cool, comfortable, and focused on the catch with our Orange Trucker Cap. Designed with anglers in mind, this cap features a classic trucker style with breathable mesh backing to keep air flowing during long days on the water. The durable cotton front panel a black embroidered Guru logo and the sleek orange finish that pairs easily with any outdoor gear, while the pre-curved brim offers essential sun protection for your eyes and face. The adjustable snapback ensures a secure fit for all head sizes, and its lightweight construction means you’ll forget you’re even wearing it.
• Breathable mesh back for all-day ventilation
• Durable cotton front with a neutral grey finish
• Pre-curved brim for optimal sun protection
• Adjustable snapback closure for a custom fit
• Lightweight and quick-drying – perfect for fishing trips

Stay cool, comfortable, and focused on the catch with our Grey Patch Trucker Cap. Designed with anglers in mind, this cap features a classic trucker style with breathable mesh backing to keep air flowing during long days on the water. The durable cotton front panel sports Guru logo with a black patch and the sleek grey finish that pairs easily with any outdoor gear, while the pre-curved brim offers essential sun protection for your eyes and face. The adjustable snapback ensures a secure fit for all head sizes, and its lightweight construction means you’ll forget you’re even wearing it.
• Breathable mesh back for all-day ventilation
• Durable cotton front with a neutral grey finish
• Pre-curved brim for optimal sun protection
• Adjustable snapback closure for a custom fit
• Lightweight and quick-drying – perfect for fishing trips