-
Aventus Polo
Regular price £21.99Regular priceUnit price per£21.99Sale price £21.99- Our Aventus Black Polo retains the classic back polo shirt design, with a nod to Guru’s premium Aventus range. – where comfort meets clean, technical style. Created from a premium cotton/polyester blend fabric, this polo shirt delivers breathable softness and durability whilst maintaining a clean, classic look.
Designed for long sessions on the water or casual wear, it features subtle Aventus branding on the front chest and on the back below the collar. This polo shirt can be worn anywhere, whether you’re at a BBQ with friends or fishing a match down the pond, this polo has you covered.
Available in black, with a regular fit and sizes running from XS to 4XL there is an Aventus Polo to fit everyone.
*The materials used to construct this t-shirt are:
60% cotton, 40% polyester.
- Lightweight cotton/poly blend
- Subtle Aventus branding
- Ideal for fishing or casual outdoor wear
- Classic polo fit with breathable construction
- Sizes S-4XL
-
Aventus R Tee
Regular price £21.99Regular priceUnit price per£21.99Sale price £21.99- To mark the release of our new flagship range of Aventus R rods, we have launched an extremely limited-edition t-shirt. Available exclusively on the Guru Clothing Site, these t-shirts won’t be around for long and when they’re gone, they’re gone!
Click Here - Aventus R Tee
The Aventus R Tee keeps things simple: a clean black design that echoes the detailing on our Aventus R rods and a versatile look that's equally at home on the bank or off it. Like all our clothing, it's built to last, retaining its shape, colour and soft texture no matter how often it's washed. Making it a dependable, stylish addition to any t-shirt collection.
Exclusively available in black only with subtle branding, this tee comes in a comprehensive range of sizes from XS to 4XL, guaranteeing a comfortable and flattering fit for every body shape. Combining premium comfort and exceptional durability, this t-shirt is a must-have for all converts to the Aventus brand.
*The materials used to construct this tee shirt are:
60% cotton, 40% polyester.
- Very limited edition
- Coincides with release of Aventus R range
- Exclusively available on Guru Clothing Site
- Versatile, durable and comfortable
- Subtle Aventus R branding
- Wide range of sizes from XS to 4XL
ClearanceAventus Tee
Regular price £11.99Regular price WasUnit price per£19.99Sale price Now£11.99- The Aventus Charcoal T-shirt comes in a stylish charcoal colour and sculpted fitting. Featuring smart orange Aventus branding that is perfect for the warmer months and wearing above our Thermal Shirt in the colder months.
Available in a wide size range; Small, Medium, Large, XL, XXL and XXXL.
- Stylish charcoal colour
- Sculpted fit
- Aventus branding on back
- Perfect for the warmer months
Bobble Hat
Regular price £14.99Regular priceUnit price per£14.99Sale price £14.99- The Guru Bobble Hat cannot be missed on the bank, bold, bright and strikingly stylish. The Bobble Hat features orange and black stripes. This soft material double layer knitted beanie hat has been designed to keep you warm and comfortable during the colder months, keeping your ears and head totally covered from the elements.
Bobble hats are ideal for days that are dry but chilly, giving you the warmth, you need, without the restrictions of a hood. Keep warm, keep a clear view of the water.
One size fits all.
- Double layer knitted beanie
- Warm and comfortable
Circles Hoodie
Regular price £39.99Regular priceUnit price per£39.99Sale price £39.99- Stay warm and comfortable with the Guru Circles Hoodie. Designed for cooler conditions, this hoodie provides the perfect combination of warmth, breathability and flexibility, making it ideal for long days on the bank, whether you're fishing in early mornings or colder seasons.
The thicker fabric offers cosy warmth without the bulk, while the inside draw cords in the hood allows you to adjust the fit for extra protection against the wind or chill. The Circles hoodie also features a hidden phone pocket inside the front pouch, keeping your phone and small essentials safe and secure while you're focused on your angling. The discreet pocket design ensures easy access when needed but won’t get in the way of your activities.
Made with soft, moisture-wicking material, the Circles Hoodie keeps you dry and comfortable, even during extended trips. Elasticated cuffs and hem help lock in warmth and provide a snug fit, while the versatile design ensures it can be worn both on the water and as casual wear.
As the name suggests, on the back of the hoodie, there is a graphic created from circular Guru logos in black and orange, creating a unique and eye-catching design. The same circles effect is utilised on the front with ‘Guru’ emblazoned across the chest.
Whether you’re by the lake, river or prepping at home, the Circles Hoodie combines style, functionality, and practicality for every angler.
Available in Grey only and comes in sizes, small to XXXL.
*The materials used to construct the hoodies are:
60% cotton, 40% polyester.
- Thick, insulated fabric for warmth in cooler conditions
- Adjustable inside draw cords for a snug fit
- Hidden phone pocket for secure storage
- Soft, moisture-wicking material
- Ultimate comfort and flexibility
Coolmax Socks
Regular price £17.99Regular priceUnit price per£17.99Sale price £17.99- The Guru Coolmax Socks are designed for optimum comfort and durability, these three seasons feature a ventilation mesh that delivers super breathability, temperature control and moisture management.
Easy fitting elasticated cuffs with reinforced heel and toe sections that gently grip the foot, offering excellent padding and support whilst reducing the risk of blisters, perfect for long sessions.
*Two Pairs Per Pack*
Available in two sizes; UK 7-9, UK 10-12
- Optimum comfort and durability
- Features a ventilation mesh
- Excellent breathability, temperature control and moisture management
- Reinforced heel and toe sections
- Two pairs per pack
ClearanceCrew Neck Jumper
Regular price £22.99Regular price WasUnit price per£36.99Sale price Now£22.99- The Crew Neck Jumper is the perfect addition to your fishing wardrobe during the cooler months. This smart, stylish, but functional jumper has been designed in a classic black, with contrasting slate grey collar and cuffs.
Featuring a high neck that helps to keep the wind and elements from affecting your performance. Along with thumbhole sleeves for added warmth.
Available in a wide size range; Small, Medium, Large, XL, XXL and XXXL.
- Smart, stylish, but functional jumper
- Classic black, with contrasting slate grey collar and cuffs
- Thumbhole sleeves for added warmth
Glitch Tee Navy
Regular price £19.99Regular priceUnit price per£19.99Sale price £19.99- Engineered for comfort, style, and performance, the Glitch Tee is built to keep you cool on and off the water. Created using premium fabric, this t-shirt delivers soft, breathable comfort with added durability which will withstand wash after wash.
The design features a clean, minimal Guru logo on the front, paired with a striking glitched Guru logo on the back – a modern twist that stands out. Whether you're out and about town or down the pond fishing, this tee combines performance with a sharp, fishing-inspired look.
This tee has a regular fit and available in two colours, navy and red. We have listened to feedback and our t-shirts now come in sizes XS to 4XL ensuring there’s a Glitch Tee for everyone.
*The materials used to construct this t-shirt are:
60% cotton, 40% polyester.
- Breathable cotton/polyester blend
- Supreme comfort and durability
- Bold logo on back
- Minimal front profile with small logo
- Perfect for both fishing and everyday wear
- Two colours available
- Comes in XS to 4XL
Glitch Tee Red
Regular price £19.99Regular priceUnit price per£19.99Sale price £19.99- Engineered for comfort, style, and performance, the Glitch Tee is built to keep you cool on and off the water. Created using premium fabric, this t-shirt delivers soft, breathable comfort with added durability which will withstand wash after wash.
The design features a clean, minimal Guru logo on the front, paired with a striking glitched Guru logo on the back – a modern twist that stands out. Whether you're out and about town or down the pond fishing, this tee combines performance with a sharp, fishing-inspired look.
This tee has a regular fit and available in two colours, navy and red. We have listened to feedback and our t-shirts now come in sizes XS to 4XL ensuring there’s a Glitch Tee for everyone.
*The materials used to construct this t-shirt are:
60% cotton, 40% polyester.
- Breathable cotton/polyester blend
- Supreme comfort and durability
- Bold logo on back
- Minimal front profile with small logo
- Perfect for both fishing and everyday wear
- Two colours available
- Comes in XS to 4XL
ClearanceGradient Connect Tee
Regular price £14.99Regular price WasUnit price per£19.99Sale price Now£14.99Gradient Connect Tee
Regular price £14.99Regular price WasUnit price per£19.99Sale price Now£14.99- The Connect Tee is a classic addition to Guru’s summer catalogue. Crafted from premium materials, this tee boasts a soft, velvety texture that is gentle to the touch and a dream to wear.
The Connect Tee is perfect for summer, designed to keep you cool and comfortable even in the hottest weather. Its classic, understated design is simple yet stylish, making it extremely versatile; you can wear this t-shirt anywhere!
This tee not only looks great, but it's also built to last and will withstand frequent washes without losing its shape, colour, or texture, making it a reliable and stylish addition to your t-shirt collection.
Featuring a subtle Guru design on the front and a small Guru logo between the shoulders, this tee adds a touch of sophistication to your bankside attire. Available in two classic colours, black and white.
The Connect Tee is available in sizes ranging from small to XXXL, ensuring a comfortable and flattering fit for everyone, the perfect combination of comfort, style, and durability.
- Soft, velvety texture
- Will withstand frequent washes
- Orange Guru print on the front
- Available in two colours
- Small to XXXL
ClearanceGradient Logo Medieval
Regular price From £8.99Regular price WasUnit price per£13.99Sale price NowFrom £8.99Gradient Logo Medieval
Regular price From £8.99Regular price WasUnit price per£13.99Sale price NowFrom £8.99- Old school Guru classic tee. Navy and orange, with subtle branding.
Small Guru logo on the back, with our Knowledge is Power mantra across the chest.
Incredibly hard wearing with a loose fit.
Only a few sizes left, when they're gone, they're gone!
Gradient Logo Tee
Regular price £19.99Regular priceUnit price per£19.99Sale price £19.99- The Guru Gradient Black Tee is a smart black T-shirt with subtle Guru logo on the breast and right arm. On the back there’s a large, printed orange Guru logo.
The Black Gradient Tee has a more sculpted shape than a traditional T-shirt for a better closer fit.
Available in a wide size range; Small, Medium, Large, XL, XXL and XXXL.
- Smart black T-shirt
- Large printed orange Guru logo on back
- Sculpted shape
Guru 1/4 Zip Fleece Black
Regular price £34.99Regular priceUnit price per£34.99Sale price £34.99This fleece jacket has a ¼ length zipped neck opening and is designed to be worn as an extra layer on those really cold, wet days, or as an outer layer when weather is more seasonable. It is made from a 240GSM warm brushed fleece with subtle Guru branding, which can be worn during any outdoor use...Guru 1/4 Zip Fleece Black
Regular price £34.99Regular priceUnit price per£34.99Sale price £34.99- This fleece jacket has a ¼ length zipped neck opening and is designed to be worn as an extra layer on those really cold, wet days, or as an outer layer when weather is more seasonable. It is made from a 240GSM warm brushed fleece with subtle Guru branding, which can be worn during any outdoor use, not just when you’re fishing.
Built with a regular fit to accommodate most body shapes, the ¼ length zip neck and collar will keep your neck covered and drafts out. There is a pocket on each side which can be used for storage or keeping your hands warm.
We have listened to your feedback and these fleeces are available from X-Small, all the way through to 4XL.
Available in black and grey with Guru orange accents.
- ¼ length zipped neck
- 240GSM warm brushed fleece
- Subtle Guru branding
- Available from X-Small to 4XL
- Two colours
Guru 1/4 Zip Fleece Grey
Regular price £34.99Regular priceUnit price per£34.99Sale price £34.99This fleece jacket has a ¼ length zipped neck opening and is designed to be worn as an extra layer on those really cold, wet days, or as an outer layer when weather is more seasonable. It is made from a 240GSM warm brushed fleece with subtle Guru branding, which can be worn during any outdoor use...Guru 1/4 Zip Fleece Grey
Regular price £34.99Regular priceUnit price per£34.99Sale price £34.99- This fleece jacket has a ¼ length zipped neck opening and is designed to be worn as an extra layer on those really cold, wet days, or as an outer layer when weather is more seasonable. It is made from a 240GSM warm brushed fleece with subtle Guru branding, which can be worn during any outdoor use, not just when you’re fishing.
Built with a regular fit to accommodate most body shapes, the ¼ length zip neck and collar will keep your neck covered and drafts out. There is a pocket on each side which can be used for storage or keeping your hands warm.
We have listened to your feedback and these fleeces are available from X-Small, all the way through to 4XL.
Available in black and grey with Guru orange accents.
- ¼ length zipped neck
- 240GSM warm brushed fleece
- Subtle Guru branding
- Available from X-Small to 4XL
- Two colours
ClearanceGuru 50th Podcast Tee
Regular price £11.99Regular price WasUnit price per£19.99Sale price Now£11.99Guru 50th Podcast Tee
Regular price £11.99Regular price WasUnit price per£19.99Sale price Now£11.99- To celebrate the release of our 50th podcast, we have launched an extremely limited-edition t-shirt.
The 50th Podcast Tee is only available on the Guru Clothing Site and when they’re gone, they’re gone!
Its classic, subtle design is simple yet stylish, making it extremely versatile; you can wear this t-shirt anywhere! This tee not only looks great, but it's also built to last and will withstand frequent washes without losing its shape, colour, or texture, making it a reliable and stylish addition to your t-shirt collection.
The 50th Podcast Tee features the Fishing Gurus Podcast Logo on the front offering a subtle yet distinctive nod to the podcast. The rear of the tee showcases the signatures of all fifty guests who have been part of the podcast so far. These names include Steve Ringer, Andy Bennett, Will Raison, Andy May and Adam Rooney to name just a few.
Exclusively available in black only, with white signatures, this tee comes in a comprehensive range of sizes from small to XXXL, guaranteeing a comfortable and flattering fit for every body shape. Combining premium comfort and exceptional durability, this t-shirt is a must-have for all Guru Podcast fans out there.
*The materials used to construct this tee shirt are:
60% cotton, 40% polyester.
- One off, limited edition
- Soft, velvety texture
- Will withstand frequent washes
- Available in black only
- Small to XXXL
Guru Amplify Sunglasses
Regular price £34.99Regular priceUnit price per£34.99Sale price £34.99- See beneath the surface with precision-engineered clarity with our Amplify sunglasses. The polarised lenses will help cut through the surface glare giving you that competitive edge on match days.
The rose copper tinted lens amplifies contrast and sharpens depth perception, revealing underwater features, fish movement and bottom contours that would otherwise remain invisible.
Every cast becomes more strategic when you can see what lies beneath the surface. Engineered specifically for fishing, the Amplify sunglasses deliver across all light conditions. Whether you're battling the bright midday sun or navigating subtle reflections on those early morning starts, these lenses adapt to give you the visual clarity you need.
The smoke grey frame combines lightweight durability with a stylish design, ensuring comfort during longer sessions. Complete UV protection shields your eyes from harmful rays, so you can focus entirely on what matters - catching more fish!
- Polarised lenses
- Cut through the surface glare
- Improves contrast and sharpens depth perception
- Deliver across all light conditions
- Smoke grey frame
- Lightweight, stylish and durable
- UV protection
- Choosing a selection results in a full page refresh.
- Opens in a new window.