• Guru Scribble Tee

    Regular price £21.99
    Regular price £21.99 Sale price £21.99
    The Scribble Tee is a limited-edition run and with its eye-catching design they won’t be around for long. As the name suggests, the ‘scribble’ graphic on the back creates an image of the Guru logo and is available in two colourways. The navy version has the classic orange logo popping off the bl...

    Guru Scribble Tee

    Regular price £21.99
    Regular price £21.99 Sale price £21.99
      The Scribble Tee is a limited-edition run and with its eye-catching design they won’t be around for long. As the name suggests, the ‘scribble’ graphic on the back creates an image of the Guru logo and is available in two colourways. The navy version has the classic orange logo popping off the blue background. Conversely, the grey version is altogether more subtle, with a black scribbled logo blending into the light grey tee. Both versions have a smaller matching logo on the front too. Two contrasting designs creating one extremely stylish Scribble Tee. Perfect for the summer months, you could wear this t-shirt anywhere, not just when fishing! This tee not only looks great, but it's also built to last and will withstand frequent washes without losing its shape, colour, or texture, making it a reliable and stylish addition to your t-shirt collection. Available in light grey and navy blue, it comes in an extensive range of sizes from XS to 4XL, ensuring there is a Scribble Tee for everyone. Remember, these t-shirts are a limited edition drop, so grab one while stocks last. *The materials used to construct this tee shirt are: 60% cotton, 40% polyester.
    • Very limited edition run
    • Eye catching design
    • Versatile, durable and comfortable
    • Two variations on the Guru logo theme
    • Wide range of sizes from XS to 4XL
  • Guru Sun Core Tee

    Regular price £24.99
    Regular price £24.99 Sale price £24.99
    The Guru Sun Core Shirt provides the ultimate protection and comfort on those sunny days by the lake. Crafted with an extremely lightweight material, this shirt is designed to keep you cool and comfortable, no matter how high the temperature rises.  The Sun Core Shirt’s innovative fabric offers ...

    Guru Sun Core Tee

    Regular price £24.99
    Regular price £24.99 Sale price £24.99
      The Guru Sun Core Shirt provides the ultimate protection and comfort on those sunny days by the lake. Crafted with an extremely lightweight material, this shirt is designed to keep you cool and comfortable, no matter how high the temperature rises.  The Sun Core Shirt’s innovative fabric offers certificated UPF 50 protection, effectively blocking 98% of the sun’s harmful rays. This significantly reduces your risk of sunburn and long-term skin damage, offering better protection than most sunscreens. With long sleeves designed to cover and protect large areas of your skin, you can enjoy your fishing with peace of mind knowing you’re well-protected. Unlike sunscreen, which can wear off or wash away, the Sun Core Shirt provides consistent and reliable protection throughout the day. This makes it the natural choice for those who spend extended periods on the bank. Available in three fantastic designs, the Sun Core Shirt combines stylish looks with high performance, ensuring you still look the business while safeguarding your skin.
    • The Aventus Sun Core Shirt plays on the popular Aventus logo. Predominantly, greys, blacks and blues, with small Aventus logos covering the full shirt. A full-sized Aventus logo emblazoned on the front and a classic Guru logo on the back.
    • The Guru Sun Core Shirt is an understated Guru Grey version with subtle logos on the front and back.
    • The Hexagon Sun Core Shirt comes in a gradient of light blue and greys. Multi-coloured hexagons break up the mainly plain pattern on the front and back of the shirt, with a Guru logo located on the sleeves.

    All Sun Core Shirts come in a wide range of sizes, from small to XXXL. 

     

    • Extremely lightweight material
    • Ultimate protection and comfort
    • Certificated UPF 50 protection
    • Long sleeves
    • Increased protection compared to sunscreen
    • Three stylish designs
    • Wide range of sizes
  • Guru Water Bottle 1 Litre

    Regular price £9.99
    Regular price £9.99 Sale price £9.99
    • Stay hydrated longer with a leakproof 1-litre design
    • Safe, BPA-free Tritan™ build for clean, fresh taste
    • Built tough for the bank, gym, and every adventure

    Guru Water Bottle 1 Litre

    Regular price £9.99
    Regular price £9.99 Sale price £9.99
      Stay hydrated while you’re on the bank with this premium Guru Water Bottle. Constructed from lightweight yet durable Tritan™ food grade material, this 1-litre bottle combines rugged functionality with thoughtful design. Tritan™ is synonymous with producing premium, high-end water bottles with unique properties that ensure the bottle won't warp or discolour over time, handles extreme temperatures well and with zero plastic taste or odour transfer. The impact-resistant construction of this Guru-branded water bottle ensures it can not only handle the demands of life on the bank but also any outdoor use, while remaining completely BPA-free for your safety. BPA (Bisphenol A) is a harmful industrial chemical used in the construction of many polycarbonate plastics, including water bottles. BPA-free means that this product is made without this chemical.  Staying properly hydrated is crucial for all anglers, especially during long matches exposed to the elements. Dehydration can impair your concentration, reduce physical stamina and even affect your decision-making. Whether you're battling the summer heat or braving cold conditions, maintaining adequate fluid intake helps regulate body temperature and keeps you performing at your best. You’ll never have to worry about leaks thanks to the bottle's secure sealing system. The generous 1-litre capacity means fewer refills, while clear 100ml increment markings make it easy to track your hydration or measure water for bait preparation with precision. The water bottle features a removable strainer that holds back ice cubes and chunky ingredients like lemon or ginger while you drink. This makes it perfect for anyone who prefers infusing their water with natural flavours or keeping their drinks ice-cold. Maintenance is effortless; simply pop it in the dishwasher after use. The ergonomic design features the Guru logo and fits comfortably in your hand, Fusion Carryall or side pockets. Whether you're pleasure fishing or fishing a match, this water bottle is perfect for keeping you hydrated and like many other products of ours, also lends itself to any outdoor or physical activity. So, whether you’re by the river, out in the hills exploring or down the gym keeping in shape, this versatile water bottle delivers reliable performance whatever you’re doing. Built for durability and designed for convenience, it's the perfect hydration solution that you can count on every time. *The materials used to construct this water bottle are: Bottle: 100% Tritan™ BPA Free Copolyester  Lid and insert: 100% Food Grade PP (polypropylene)
    • Durable, lightweight & impact-resistant
    • Constructed from food grade materials
    • BPA-free, safe hydration without harmful chemicals
    • Leakproof, secure lid
    • 1-litre capacity 
    • 100ml increments
    • Dishwasher safe, easy to clean
    • Ergonomic & stylish design
    • Guru branded logo
    • Built for anglers and outdoor use
  • Guru Wellies

    Regular price £59.99
    Regular price £59.99 Sale price £59.99
    Footwear has always been an area of angling we’ve wanted to produce a quality product for, especially for use in the cooler months or typical wet weather us anglers attract and we’re very excited to have finalised the latest Guru Wellies. These are produced from the very highest quality EVA maki...

    Guru Wellies

    Regular price £59.99
    Regular price £59.99 Sale price £59.99
      Footwear has always been an area of angling we’ve wanted to produce a quality product for, especially for use in the cooler months or typical wet weather us anglers attract and we’re very excited to have finalised the latest Guru Wellies. These are produced from the very highest quality EVA making them lightweight and flexible for comfort, with incredible durability and excellent thermal properties. The boots feature an anti-slip sole with deep tread for superior grip, ideal for staying safe on wet and slippery banks and platforms. Comfort and warmth are enhanced with inherent shock absorption and cushioning for all-day comfort in cold temperatures. They come complete with lightweight 100% polyester insulated removable liners for easy cleaning and drying. With an oversized opening, you can get them on and off with ease, whilst catering for those anglers with larger calves. The boots have an eye-catching design, with classic Tackle Guru finishing touches. Manufactured in Europe, they are available in UK sizes 7-13 and EU sizes 41-47.
    • High quality EVA construction
    • Lightweight and comfortable
    • Oversized opening
    • Deep tread, anti-slip sole
    • Superb shock absorption
  • Guru White Aventus Cap

    Regular price £13.99
    Regular price £13.99 Sale price £13.99
    • Stay cool with lightweight, breathable fabric
    • Reflect sunlight and reduce heat with crisp white colour finish
    • Customize your fit instantly with adjustable strap closure

    Guru White Aventus Cap

    Regular price £13.99
    Regular price £13.99 Sale price £13.99
      Stay cool, protected, and sharp with the White Aventus Cap, your go-to headwear for long days under the sun. Designed specifically for anglers, this cap features a breathable construction that keeps heat and moisture at bay, while the crisp white colour reflects sunlight to help you stay cooler for longer. At the front, a finely stitched embroidered Aventus logo adds a touch of quality craftsmanship and timeless outdoor style.
    • Lightweight, breathable fabric for all-day comfort
    • Crisp white colour reflects sunlight to keep you cool
    • Embroidered front logo for a premium, lasting finish
    • Moisture-wicking inner band to manage sweat
    • Curved brim for reliable sun protection
    • Adjustable strap for a snug, customizable fit
  • Hoodie Navy

    Regular price £39.99
    Regular price £39.99 Sale price £39.99
    A thick, warm hooded garment, with an embroided Guru logo on the front and a large Guru logo graphic on the back. Orange toggle/pullers on the hood for tightening. Elasticated seams on the cuffs and hem. Also features a navy ‘Knowledge Is Power’ embroided on one sleeve. Single large front open ...

    Hoodie Navy

    Regular price £39.99
    Regular price £39.99 Sale price £39.99
      A thick, warm hooded garment, with an embroided Guru logo on the front and a large Guru logo graphic on the back. Orange toggle/pullers on the hood for tightening. Elasticated seams on the cuffs and hem. Also features a navy ‘Knowledge Is Power’ embroided on one sleeve. Single large front open pocket, with two internal small pockets within this.
    • A thick, warm hooded garment
    • Large Guru logo on the back
    • Elasticated seams on the cuffs and hem
    • Single large front open pocket
  • Hoodie Red/Black

    Regular price £39.99
    Regular price £39.99 Sale price £39.99
    A thick, warm hooded garment, with a black Guru logo on the front and a large Guru logo graphic on the back. Black and red toggle/pullers on the hood for tightening. Elasticated seams on the cuffs and hem. Also features a black ‘Knowledge Is Power’ embroided on one sleeve. Single large front op...

    Hoodie Red/Black

    Regular price £39.99
    Regular price £39.99 Sale price £39.99
      A thick, warm hooded garment, with a black Guru logo on the front and a large Guru logo graphic on the back. Black and red toggle/pullers on the hood for tightening. Elasticated seams on the cuffs and hem. Also features a black ‘Knowledge Is Power’ embroided on one sleeve. Single large front open pocket, with two internal small pockets within this.
    • A thick, warm hooded garment
    • Large Guru logo on the back
    • Elasticated seams on the cuffs and hem
    • Single large front open pocket
  • Intersect Tee

    Regular price £19.99
    Regular price £19.99 Sale price £19.99
    The Guru Intersect Navy T-Shirt is a smart, stylish navy blue T-Shirt that features orange Guru branding on the front and Guru logo on the back. Perfect for the warmer months and wearing above our Thermal Shirt in the colder months.  Available in a wide size range; Small, Medium, Large, XL, XXL ...

    Intersect Tee

    Regular price £19.99
    Regular price £19.99 Sale price £19.99
      The Guru Intersect Navy T-Shirt is a smart, stylish navy blue T-Shirt that features orange Guru branding on the front and Guru logo on the back. Perfect for the warmer months and wearing above our Thermal Shirt in the colder months.  Available in a wide size range; Small, Medium, Large, XL, XXL and XXXL.
    • Smart, stylish navy blue T-Shirt
    • Guru branding on the front
    • Guru logo on the back
    • Perfect for the warmer months
  • Clearance

    Jersey Shorts

    Regular price £24.99
    Regular price Was £29.99 Sale price Now£24.99
    • Comfortable fit with adjustable drawstring waist
    • Secure storage with zipped side pockets
    • Bold Guru branding in black and orange

    Jersey Shorts

    Regular price £24.99
    Regular price Was £29.99 Sale price Now£24.99
      These shorts are comfortable yet stylish, boasting the classic Guru orange and black colours with a large Guru logo on the left leg. Incorporating a drawstring waist and zipped side pockets. They come in a wide range of sizes to cover different anglers needs; Small right through to XXXL.
    • Guru black and orange
    • Zipped pockets
  • Joggers

    Regular price £49.99
    Regular price £49.99 Sale price £49.99
    • Warm, lightweight one-sided brushed fleece
    • Low moisture absorption keeps you dry
    • Suitable for year-round fishing wear

    Joggers

    Regular price £49.99
    Regular price £49.99 Sale price £49.99
      The Guru Black Joggers as the name suggests come in a classic black colour and feature the trademark orange Guru logo. They also boast flashes of this vivid orange on the zips of the trousers too. The joggers have been manufactured from one-sided brushed fleece. Unlike traditional fleece, this has been specifically designed to offer low moisture absorption. This not only ensures that, should things heat up on the bank, you won’t have to worry about sweat but it also ensures that you won’t be stood soaking for hours, should you get caught out in a short and sharp storm.  This fleece is also warm enough to be worn for year-round fishing, either as an underlayer for your heavy-duty winder waders or on their own in the autumn and spring.  The Guru Black Joggers come in an extensive size range to cover all anglers needs. We have listened to feedback from customers and these Joggers are now available from XS right through to 4XL. Guaranteeing a comfortable and flattering fit for every body shape.
    • Created from one-sided brushed fleece
    • Low moisture absorption
    • Stylish and warm
    • Warm enough to be worn all year round
    • Extensive size range - XS to 4XL
  • Lanyard

    Regular price £5.25
    Regular price £5.25 Sale price £5.25
    • Secure your sunglasses tightly to prevent losses on the water
    • Keep small essentials like torches handy at all times
    • Access licenses and permits instantly with attached plastic pouch

    Lanyard

    Regular price £5.25
    Regular price £5.25 Sale price £5.25
      The Guru Lanyard is designed to keep glasses/sunglasses firmly in place on your head and reduces the chance of them falling in whilst fishing. It is also ideal for carrying a small LED torch, or any smaller items that you want to keep close to hand.  With a suitable plastic pouch attached via a keyring loop, the Guru Lanyard even makes it easy to keep your licences and permits to hand.
  • Clearance

    Lightweight Hoodie

    Regular price £23.99
    Regular price Was £39.99 Sale price Now£23.99
    • Lightweight, breathable layer ideal for warm days and cool evenings
    • Snug, flexible fit with full freedom of movement for casting
    • Last sizes - grab this statement hoodie at a clearance price

    Lightweight Hoodie

    Regular price £23.99
    Regular price Was £39.99 Sale price Now£23.99
      This Guru hoodie is the perfect choice for the summer months or for wearing during the day in winter. Alternatively, when you need an extra layer in the evenings/mornings/cooler days, but a standard hoodie is far too warm to be comfortable. Emblazoned with a large Guru logo on the back this hoodie makes a statement as well as being extremely comfortable. It's made from a mixture of cotton/polyester/spandex which allows it to be fairly snug fitting and tailored to the shape of a typical upper body, whilst at the same time allowing complete freedom of movement, which is essential when casting, etc. The cuffs and neck are loose-fitting, to allow plenty of air flow, and the hood can be adjusted via a drawcord. It is available in classic Guru black with orange accents and only in sizes medium and large. Grab yourself one now while stocks last! *The materials used to construct this product are: 58% cotton, 38% polyester, 5% spandex, 270GSM.
  • Lightweight Hoodie Black

    Regular price £34.99
    Regular price £34.99 Sale price £34.99
    • Stay cool and dry with moisture-wicking, breathable stretch fabric
    • Customize your fit instantly using adjustable hood drawcords
    • Secure your phone and small essentials in hidden front pouch

    Lightweight Hoodie Black

    Regular price £34.99
    Regular price £34.99 Sale price £34.99
      Designed specifically for fishing and outdoor enthusiasts, this hoodie combines lightweight warmth with breathable comfort, making it perfect for long days on the bank or casual outdoor activities. The inside draw cords in the hood allow for an adjustable fit, keeping you shielded from the wind or sun while ensuring maximum comfort. A hidden phone pocket inside the front pouch offers a secure spot for your phone or small essentials, so you can focus on fishing without worrying about your personal items. The pocket design keeps your device safe and easily accessible, perfect for quick photos or calls on the go. Crafted from moisture-wicking, stretchy fabric, this hoodie moves with you, whether you're casting, reeling in, or walking to your swim. The elasticated cuffs and hem ensure a snug fit, while the sleek design makes it suitable for both fishing trips and casual wear. Whether you’re on the lake, river or prepping at home, the Guru lightweight hoodie combines style, functionality and practicality for every angler. Available in black and grey, in sizes small to XXXL. *The materials used to construct the hoodies are: 60% cotton, 40% polyester.
    • Lightweight, breathable fabric
    • Adjustable inside drawcords for a custom fit
    • Hidden phone pocket for secure storage
    • Soft, stretchy, moisture-wicking material
    • Unrestricted movement
  • Lightweight Hoodie Grey

    Regular price £34.99
    Regular price £34.99 Sale price £34.99
    • Stay comfortable all day in breathable, moisture-wicking stretch fabric
    • Adjust hood drawcords instantly for a personalized fit
    • Secure phone and essentials in hidden front pocket

    Lightweight Hoodie Grey

    Regular price £34.99
    Regular price £34.99 Sale price £34.99
      Designed specifically for fishing and outdoor enthusiasts, this hoodie combines lightweight warmth with breathable comfort, making it perfect for long days on the bank or casual outdoor activities. The inside draw cords in the hood allow for an adjustable fit, keeping you shielded from the wind or sun while ensuring maximum comfort. A hidden phone pocket inside the front pouch offers a secure spot for your phone or small essentials, so you can focus on fishing without worrying about your personal items. The pocket design keeps your device safe and easily accessible, perfect for quick photos or calls on the go. Crafted from moisture-wicking, stretchy fabric, this hoodie moves with you, whether you're casting, reeling in, or walking to your swim. The elasticated cuffs and hem ensure a snug fit, while the sleek design makes it suitable for both fishing trips and casual wear. Whether you’re on the lake, river or prepping at home, the Guru lightweight hoodie combines style, functionality and practicality for every angler. Available in black and grey, in sizes small to XXXL. *The materials used to construct the hoodies are: 60% cotton, 40% polyester.
    • Lightweight, breathable fabric
    • Adjustable inside drawcords for a custom fit
    • Hidden phone pocket for secure storage
    • Soft, stretchy, moisture-wicking material
    • Unrestricted movement
  • Clearance

    Lite Hoodie

    Regular price £20.99
    Regular price Was £34.99 Sale price Now£20.99
    • Lightweight, breathable layer ideal for warm days or cool evenings
    • Flexible fit with spandex for unrestricted casting and movement
    • Limited sizes left - grab this performance hoodie at a clearance price

    Lite Hoodie

    Regular price £20.99
    Regular price Was £34.99 Sale price Now£20.99
      This is the perfect choice for the summer months or for wearing during the day in winter. Alternatively, when you need an extra layer in the evenings/mornings/cooler days, but a standard hoodie is far too warm to be comfortable. The hoodie is made from a mixture of cotton/polyester/spandex which allows it to be fairly snug fitting and tailored to the shape of a typical upper body, whilst at the same time allowing complete freedom of movement, which is essential when casting, etc. The cuffs and neck are loose-fitting, to allow plenty of air flow, and the hood can be adjusted via a drawcord. It is available in grey, with only a few sizes left.  *The materials used to construct this product are: 58% cotton, 38% polyester, 5% spandex, 270GSM.
  • Magnify Tee Black

    Regular price £19.99
    Regular price £19.99 Sale price £19.99
    • Fish longer in comfort with breathable, moisture-wicking fabric
    • Versatile design for the bank, BBQs and everyday wear
    • Bold back logo ensures you stand out on and off the water

    Magnify Tee Black

    Regular price £19.99
    Regular price £19.99 Sale price £19.99
      Stay cool, comfortable and sharp out on the water with our Magnify Tee. Designed for anglers who demand both style and functionality, this tee blends 60% soft cotton for all-day comfort with 40% durable polyester for moisture-wicking performance and long-lasting wear. Featuring a small logo on the front left chest and a bold, oversized version across the back, it delivers a clean, classic look from the front and makes a statement from behind. Whether you're by the pond on an early morning sunrise or at a BBQ with friends and family, this versatile tee has you covered. This tee has a regular fit and available in two colours, black and grey. We have listened to feedback and our t-shirts now come in sizes XS to 4XL ensuring there’s a Magnify Tee for everyone. *The materials used to construct this t-shirt are: 60% cotton, 40% polyester.
    • Breathable cotton/polyester blend
    • Supreme comfort and durability
    • Large logo on back
    • Minimal front profile with small logo
    • Perfect for both fishing and everyday wear
    • Two colours available
    • Comes in XS to 4XL