This Guru zipped hoodie is designed to be both functional and stylish. It is made from a ribbed fleece material, which makes it warm enough to be worn as a top layer during the warmer months, or in conjunction with other layers during the winter.  It is very comfortable to wear, with a high-quality zip and draw string hood, along with hand-warmer pockets. It fits snugly enough to retain body heat but isn’t tight enough to restrict movement when casting.  Although designed for fishing, it is stylish and wouldn’t look out of place at any outdoor event. Available in black with flashes of orange with only a few sizes left. When they're gone, they're gone. *The materials used to construct this product are: 60% cotton, 40% polyester, 280GSM.

This fleece gilet is designed to keep your body warm, whether it is worn over the top of a lighter garment during the summer, or as an underlayer during the colder months. It is made from warm brushed fleece with an anti-pilling finish, to keep it looking great even after constant use. It features a full length zip as well as a collar to keep your neck snug. There is a pocket on each side which can be used for storage or keeping your hands warm, as well as a zipped breast pocket for storing valuables. Available in black with Guru orange accents. Sizes from small to XXXL.
• Warm brushed fleece
• Anti-pilling finish
• Full length zip
• Two side pockets
• Zipped breast pocket for storing valuables

The Guru Sun Core Shirt provides the ultimate protection and comfort on those sunny days by the lake. Crafted with an extremely lightweight material, this shirt is designed to keep you cool and comfortable, no matter how high the temperature rises.  The Sun Core Shirt’s innovative fabric offers certificated UPF 50 protection, effectively blocking 98% of the sun’s harmful rays. This significantly reduces your risk of sunburn and long-term skin damage, offering better protection than most sunscreens. With long sleeves designed to cover and protect large areas of your skin, you can enjoy your fishing with peace of mind knowing you’re well-protected. Unlike sunscreen, which can wear off or wash away, the Sun Core Shirt provides consistent and reliable protection throughout the day. This makes it the natural choice for those who spend extended periods on the bank. Available in three fantastic designs, the Sun Core Shirt combines stylish looks with high performance, ensuring you still look the business while safeguarding your skin.
• The Aventus Sun Core Shirt plays on the popular Aventus logo. Predominantly, greys, blacks and blues, with small Aventus logos covering the full shirt. A full-sized Aventus logo emblazoned on the front and a classic Guru logo on the back.
• The Guru Sun Core Shirt is an understated Guru Grey version with subtle logos on the front and back.
• The Hexagon Sun Core Shirt comes in a gradient of light blue and greys. Multi-coloured hexagons break up the mainly plain pattern on the front and back of the shirt, with a Guru logo located on the sleeves.

All Sun Core Shirts come in a wide range of sizes, from small to XXXL. 

• Extremely lightweight material
• Ultimate protection and comfort
• Certificated UPF 50 protection
• Long sleeves
• Increased protection compared to sunscreen
• Three stylish designs
• Wide range of sizes

The Guru Hybrid Gilet delivers exceptional core warmth without compromising mobility. Designed as the ideal layering piece, it provides insulation that complements your hoodie or sweatshirt, ensuring you don’t overheat when active. The gilet's construction allows you to move freely, maintaining an optimal body temperature without the bulk or restriction of traditional jackets. This Hybrid Gilet is extremely versatile. Utilising advanced hollow fibre technology, the gilet delivers exceptional performance. Whether you're roaming around a riverbank, feeder fishing or sat shipping your pole all day, this jacket adapts seamlessly to your movements and weather conditions. Perfect for those cool spring mornings when it’s not quite cold enough for a jacket.  The gilet has a fleec-lined, detachable hood which can be removed when wearing a hoodie underneath. The puffer-style mid-section uses hollow fibre technology to generate optimal core warmth without added weight or bulk. Some thoughtful design elements further enhance the gilet’s adaptability. The windproof body protects against harsh elements, while an extended back prevents drafts and ensures the gilet stays in place when casting and netting fish. The snug-fitting, detachable fleece-lined hood and high-zip neck offer additional protection when required. Practical features include a phone pocket on the chest and two zipped, fleece-lined pockets on the sides, all providing secure storage and warmth for cold hands. Whilst the high-quality zips underpin the gilet's quality and performance. Available in Black and sizes XS to 4XL. *The materials used to construct this product are: 100% polyester.
• Perfect as part of a layering system
• Hollow fibre technology
• Allows unrestricted movement
• Core warmth through puffer-style mid-section
• Extended back prevents drafts
• Detachable fleece-lined hood
• Fleece-lined pockets
• Available in XS to 4XL

The Guru Hybrid Jacket combines the attributes of a polar fleece and a puffer jacket. This innovative design has been engineered to meet the demands of those anglers who refuse to compromise between warmth, comfort and mobility. This Hybrid Jacket is extremely versatile. By blending lightweight fleece properties with advanced hollow fibre technology, the jacket delivers exceptional performance. Whether you're roaming around a riverbank, feeder fishing or sat shipping your pole all day, this jacket adapts seamlessly to your movements and weather conditions. The jacket's construction is broken down into two distinctive areas. Fleece arms and detachable hood provide incredible flexibility and comfort, allowing unrestricted movement. Meanwhile, the puffer-style mid-section uses hollow fibre technology to generate optimal core warmth without added weight or bulk. Some thoughtful design elements further enhance the jacket's adaptability. The windproof mid-section protects against harsh elements, while an extended back prevents drafts and ensures the jacket stays in place when casting and netting fish. The snug-fitting, detachable fleece-lined hood and high-zip neck offer additional protection from cold conditions. Practical features include a phone pocket on the chest and two zipped, fleece-lined pockets on the sides, all providing secure storage and warmth for cold hands. Whilst the high-quality zips underpin the jacket's quality and performance. Available in Charcoal and sizes XS to 4XL. *The materials used to construct this product are: 100% polyester.
• Blends fleece hollow fibre technology
• Allows unrestricted movement
• Core warmth through puffer-style mid-section
• Extended back prevents drafts
• Detachable fleece-lined hood
• Fleece-lined pockets
• Available in XS to 4XL

Our Low Light sunglasses are engineered specifically for when light levels are at their lowest, transforming your dawn and dusk fishing and those heavy dark days by the lake.  The yellow lenses work like magic in marginal light, filtering out disruptive blue wavelengths that make it difficult to see. This targeted filtration dramatically enhances contrast and depth perception, even when the natural light is fading. Early morning mist or late afternoon shadows become opportunities rather than a time to pack up. The advanced yellow tint doesn't just reduce eye strain - it actively improves your vision. Built for extended wear during those longer sessions, the lightweight construction ensures comfort from first light to the last cast.  Complete UV protection safeguards your eyes while you focus entirely on the water, giving you the confidence to fish longer and more effectively in conditions others may avoid.
• Perfect for when light levels are at their lowest
• Filters out disruptive blue light
• Enhance contrast and depth perception
• Reduces eye strain
• Lightweight construction
• UV protection

Stay cool, comfortable, and focused on the catch with our Orange Trucker Cap. Designed with anglers in mind, this cap features a classic trucker style with breathable mesh backing to keep air flowing during long days on the water. The durable cotton front panel a black embroidered Guru logo and the sleek orange finish that pairs easily with any outdoor gear, while the pre-curved brim offers essential sun protection for your eyes and face. The adjustable snapback ensures a secure fit for all head sizes, and its lightweight construction means you’ll forget you’re even wearing it.
• Breathable mesh back for all-day ventilation
• Durable cotton front with a neutral grey finish
• Pre-curved brim for optimal sun protection
• Adjustable snapback closure for a custom fit
• Lightweight and quick-drying – perfect for fishing trips

What can be said about the Guru Polar Joggers - quite possibly the warmest, coziest joggers you'll ever wear. Building on the enduring popularity of our classic Black Joggers, these cold-weather pants have received a serious interior upgrade. Like the original, they're crafted from a moisture-wicking one-sided brushed fleece but the Polar Joggers take cold-weather performance to the next level with the addition of an internal sherpa fleece lining. This premium insulation traps heat while remaining lightweight and breathable. These are a serious cold-weather essential. Substantial enough to serve as a warm outer layer like traditional joggers, the Polar Joggers can also function as a versatile underlayer when worn beneath your bib & braces or waterproof outerwear. Their unparalleled insulation and moisture management make them a reliable choice for tackling the elements in any conditions.  The Polar Joggers are available in Black and Grey and come in a wide range of sizes too. From XS to 4XL there is a Polar Jogger to keep everybody warm on those freezing days by the water’s edge. *The materials used to construct this product are: 100% polyester.
• Sherpa Fleece lining
• Outer brushed fleece
• Ideal as outer or under layer
• Sizes from XS to 4XL

Perfect for personalising your seat box, tackle box, buckets, or any of your fishing gear. These stickers are made from high-quality, durable materials, ensuring they withstand the elements, whether you're by the lake or on the road. The 'slide on' edition is a mix of bold Guru graphics and iconic logos and obviously a nod to Matt & Tank's catch phrase; 'Slide on' brothers and enjoy the stickers.

The Guru Sun Core Shirt provides the ultimate protection and comfort on those sunny days by the lake. Crafted with an extremely lightweight material, this shirt is designed to keep you cool and comfortable, no matter how high the temperature rises.  The Sun Core Shirt’s innovative fabric offers certificated UPF 50 protection, effectively blocking 98% of the sun’s harmful rays. This significantly reduces your risk of sunburn and long-term skin damage, offering better protection than most sunscreens. With long sleeves designed to cover and protect large areas of your skin, you can enjoy your fishing with peace of mind knowing you’re well-protected. Unlike sunscreen, which can wear off or wash away, the Sun Core Shirt provides consistent and reliable protection throughout the day. This makes it the natural choice for those who spend extended periods on the bank. Available in three fantastic designs, the Sun Core Shirt combines stylish looks with high performance, ensuring you still look the business while safeguarding your skin.
• The Aventus Sun Core Shirt plays on the popular Aventus logo. Predominantly, greys, blacks and blues, with small Aventus logos covering the full shirt. A full-sized Aventus logo emblazoned on the front and a classic Guru logo on the back.
• The Guru Sun Core Shirt is an understated Guru Grey version with subtle logos on the front and back.
• The Hexagon Sun Core Shirt comes in a gradient of light blue and greys. Multi-coloured hexagons break up the mainly plain pattern on the front and back of the shirt, with a Guru logo located on the sleeves.

All Sun Core Shirts come in a wide range of sizes, from small to XXXL. 

• Extremely lightweight material
• Ultimate protection and comfort
• Certificated UPF 50 protection
• Long sleeves
• Increased protection compared to sunscreen
• Three stylish designs
• Wide range of sizes

Old school Guru classic tee. Big and bold with black and orange accents. Full Guru logo emblazoned on the back and Guru print on the chest. Incredibly hard wearing with a loose fit. Only a few sizes left, when they're gone, they're gone!

Stay cool, protected, and sharp with the White Aventus Cap, your go-to headwear for long days under the sun. Designed specifically for anglers, this cap features a breathable construction that keeps heat and moisture at bay, while the crisp white colour reflects sunlight to help you stay cooler for longer. At the front, a finely stitched embroidered Aventus logo adds a touch of quality craftsmanship and timeless outdoor style.
• Lightweight, breathable fabric for all-day comfort
• Crisp white colour reflects sunlight to keep you cool
• Embroidered front logo for a premium, lasting finish
• Moisture-wicking inner band to manage sweat
• Curved brim for reliable sun protection
• Adjustable strap for a snug, customizable fit

A firm Guru favourite, this Guru Black Hoodie is a stylish warm hoodie aimed to be worn across all four seasons. Designed in the same colours as the black Guru Joggers, a slick black colour with the classy orange Guru logo.   Available in small only. When they're gone, they're gone.
• Stylish warm hoodie
• Worn all-year round
• Matches Guru Joggers

A thick, warm hooded garment, with an embroided Guru logo on the front and a large Guru logo graphic on the back. Orange toggle/pullers on the hood for tightening. Elasticated seams on the cuffs and hem. Also features a navy ‘Knowledge Is Power’ embroided on one sleeve. Single large front open pocket, with two internal small pockets within this.
• A thick, warm hooded garment
• Large Guru logo on the back
• Elasticated seams on the cuffs and hem
• Single large front open pocket

A thick, warm hooded garment, with a black Guru logo on the front and a large Guru logo graphic on the back. Black and red toggle/pullers on the hood for tightening. Elasticated seams on the cuffs and hem. Also features a black ‘Knowledge Is Power’ embroided on one sleeve. Single large front open pocket, with two internal small pockets within this.
• A thick, warm hooded garment
• Large Guru logo on the back
• Elasticated seams on the cuffs and hem
• Single large front open pocket

The Guru Intersect Navy T-Shirt is a smart, stylish navy blue T-Shirt that features orange Guru branding on the front and Guru logo on the back. Perfect for the warmer months and wearing above our Thermal Shirt in the colder months.  Available in a wide size range; Small, Medium, Large, XL, XXL and XXXL.
• Smart, stylish navy blue T-Shirt
• Guru branding on the front
• Guru logo on the back
• Perfect for the warmer months