The Guru Sun Core Shirt provides the ultimate protection and comfort on those sunny days by the lake. Crafted with an extremely lightweight material, this shirt is designed to keep you cool and comfortable, no matter how high the temperature rises.  The Sun Core Shirt’s innovative fabric offers certificated UPF 50 protection, effectively blocking 98% of the sun’s harmful rays. This significantly reduces your risk of sunburn and long-term skin damage, offering better protection than most sunscreens. With long sleeves designed to cover and protect large areas of your skin, you can enjoy your fishing with peace of mind knowing you’re well-protected. Unlike sunscreen, which can wear off or wash away, the Sun Core Shirt provides consistent and reliable protection throughout the day. This makes it the natural choice for those who spend extended periods on the bank. Available in three fantastic designs, the Sun Core Shirt combines stylish looks with high performance, ensuring you still look the business while safeguarding your skin.
• The Aventus Sun Core Shirt plays on the popular Aventus logo. Predominantly, greys, blacks and blues, with small Aventus logos covering the full shirt. A full-sized Aventus logo emblazoned on the front and a classic Guru logo on the back.
• The Guru Sun Core Shirt is an understated Guru Grey version with subtle logos on the front and back.
• The Hexagon Sun Core Shirt comes in a gradient of light blue and greys. Multi-coloured hexagons break up the mainly plain pattern on the front and back of the shirt, with a Guru logo located on the sleeves.

All Sun Core Shirts come in a wide range of sizes, from small to XXXL. 

• Extremely lightweight material
• Ultimate protection and comfort
• Certificated UPF 50 protection
• Long sleeves
• Increased protection compared to sunscreen
• Three stylish designs
• Wide range of sizes

Engineered for both function and style, the Black 3D Cap is built to handle long days on the water while keeping you looking sharp. Featuring a bold 3D-embroidered Guru logo on the front, this cap delivers a standout look with rugged performance. Crafted with anglers in mind, it combines a structured front panel for durability with a lighter material back that keeps you cool when the heat kicks in. The deep black colour hides stains and wear, making it a reliable companion for every fishing trip.
• Bold 3D embroidered logo for a standout, premium finish
• Structured front and curved brim for sun protection and durability
• Moisture-wicking sweatband keeps you dry and focused
• Adjustable back for a secure, personalized fit

This Guru zipped hoodie is designed to be both functional and stylish. It is made from a ribbed fleece material, which makes it warm enough to be worn as a top layer during the warmer months, or in conjunction with other layers during the winter.  It is very comfortable to wear, with a high-quality zip and draw string hood, along with hand-warmer pockets. It fits snugly enough to retain body heat but isn’t tight enough to restrict movement when casting.  Although designed for fishing, it is stylish and wouldn’t look out of place at any outdoor event. Available in black with flashes of orange with only a few sizes left. When they're gone, they're gone. *The materials used to construct this product are: 60% cotton, 40% polyester, 280GSM.

As a proud sponsor of the England U15 Fishing Team, we strive to continue supporting the best and brightest young talent wherever we can and now, you can too! Help fly the flag for our national team, by purchasing a limited-edition t-shirt with all profits going straight into their funding. Made from high performance fabric, this tee combines superior moisture management with a comfortable fit and a classic white and orange Guru England Team colourway. Comes in white only, in sizes S to 4XL. *The materials used to construct this t-shirt are: 100% polyester.
• Supporting England U15 Fishing Team
• Fly the flag for our national team
• Limited-edition
• All profits fund England U15s
• High performance fabric
• Superior moisture management
• Comfortable fit
• Sizes S to 4XL

This fleece gilet is designed to keep your body warm, whether it is worn over the top of a lighter garment during the summer, or as an underlayer during the colder months. It is made from warm brushed fleece with an anti-pilling finish, to keep it looking great even after constant use. It features a full length zip as well as a collar to keep your neck snug. There is a pocket on each side which can be used for storage or keeping your hands warm, as well as a zipped breast pocket for storing valuables. Available in black with Guru orange accents. Sizes from small to XXXL.
• Warm brushed fleece
• Anti-pilling finish
• Full length zip
• Two side pockets
• Zipped breast pocket for storing valuables

Stay cool, comfortable, and focused on the catch with our Grey Patch Trucker Cap. Designed with anglers in mind, this cap features a classic trucker style with breathable mesh backing to keep air flowing during long days on the water. The durable cotton front panel sports Guru logo with a black patch and the sleek grey finish that pairs easily with any outdoor gear, while the pre-curved brim offers essential sun protection for your eyes and face. The adjustable snapback ensures a secure fit for all head sizes, and its lightweight construction means you’ll forget you’re even wearing it.
• Breathable mesh back for all-day ventilation
• Durable cotton front with a neutral grey finish
• Pre-curved brim for optimal sun protection
• Adjustable snapback closure for a custom fit
• Lightweight and quick-drying – perfect for fishing trips

The Guru Sun Core Shirt provides the ultimate protection and comfort on those sunny days by the lake. Crafted with an extremely lightweight material, this shirt is designed to keep you cool and comfortable, no matter how high the temperature rises.  The Sun Core Shirt’s innovative fabric offers certificated UPF 50 protection, effectively blocking 98% of the sun’s harmful rays. This significantly reduces your risk of sunburn and long-term skin damage, offering better protection than most sunscreens. With long sleeves designed to cover and protect large areas of your skin, you can enjoy your fishing with peace of mind knowing you’re well-protected. Unlike sunscreen, which can wear off or wash away, the Sun Core Shirt provides consistent and reliable protection throughout the day. This makes it the natural choice for those who spend extended periods on the bank. Available in three fantastic designs, the Sun Core Shirt combines stylish looks with high performance, ensuring you still look the business while safeguarding your skin.
• The Aventus Sun Core Shirt plays on the popular Aventus logo. Predominantly, greys, blacks and blues, with small Aventus logos covering the full shirt. A full-sized Aventus logo emblazoned on the front and a classic Guru logo on the back.
• The Guru Sun Core Shirt is an understated Guru Grey version with subtle logos on the front and back.
• The Hexagon Sun Core Shirt comes in a gradient of light blue and greys. Multi-coloured hexagons break up the mainly plain pattern on the front and back of the shirt, with a Guru logo located on the sleeves.

All Sun Core Shirts come in a wide range of sizes, from small to XXXL. 

• Extremely lightweight material
• Ultimate protection and comfort
• Certificated UPF 50 protection
• Long sleeves
• Increased protection compared to sunscreen
• Three stylish designs
• Wide range of sizes

The Guru Hybrid Gilet delivers exceptional core warmth without compromising mobility. Designed as the ideal layering piece, it provides insulation that complements your hoodie or sweatshirt, ensuring you don’t overheat when active. The gilet's construction allows you to move freely, maintaining an optimal body temperature without the bulk or restriction of traditional jackets. This Hybrid Gilet is extremely versatile. Utilising advanced hollow fibre technology, the gilet delivers exceptional performance. Whether you're roaming around a riverbank, feeder fishing or sat shipping your pole all day, this jacket adapts seamlessly to your movements and weather conditions. Perfect for those cool spring mornings when it’s not quite cold enough for a jacket.  The gilet has a fleec-lined, detachable hood which can be removed when wearing a hoodie underneath. The puffer-style mid-section uses hollow fibre technology to generate optimal core warmth without added weight or bulk. Some thoughtful design elements further enhance the gilet’s adaptability. The windproof body protects against harsh elements, while an extended back prevents drafts and ensures the gilet stays in place when casting and netting fish. The snug-fitting, detachable fleece-lined hood and high-zip neck offer additional protection when required. Practical features include a phone pocket on the chest and two zipped, fleece-lined pockets on the sides, all providing secure storage and warmth for cold hands. Whilst the high-quality zips underpin the gilet's quality and performance. Available in Black and sizes XS to 4XL. *The materials used to construct this product are: 100% polyester.
• Perfect as part of a layering system
• Hollow fibre technology
• Allows unrestricted movement
• Core warmth through puffer-style mid-section
• Extended back prevents drafts
• Detachable fleece-lined hood
• Fleece-lined pockets
• Available in XS to 4XL

The Guru Hybrid Jacket combines the attributes of a polar fleece and a puffer jacket. This innovative design has been engineered to meet the demands of those anglers who refuse to compromise between warmth, comfort and mobility. This Hybrid Jacket is extremely versatile. By blending lightweight fleece properties with advanced hollow fibre technology, the jacket delivers exceptional performance. Whether you're roaming around a riverbank, feeder fishing or sat shipping your pole all day, this jacket adapts seamlessly to your movements and weather conditions. The jacket's construction is broken down into two distinctive areas. Fleece arms and detachable hood provide incredible flexibility and comfort, allowing unrestricted movement. Meanwhile, the puffer-style mid-section uses hollow fibre technology to generate optimal core warmth without added weight or bulk. Some thoughtful design elements further enhance the jacket's adaptability. The windproof mid-section protects against harsh elements, while an extended back prevents drafts and ensures the jacket stays in place when casting and netting fish. The snug-fitting, detachable fleece-lined hood and high-zip neck offer additional protection from cold conditions. Practical features include a phone pocket on the chest and two zipped, fleece-lined pockets on the sides, all providing secure storage and warmth for cold hands. Whilst the high-quality zips underpin the jacket's quality and performance. Available in Charcoal and sizes XS to 4XL. *The materials used to construct this product are: 100% polyester.
• Blends fleece hollow fibre technology
• Allows unrestricted movement
• Core warmth through puffer-style mid-section
• Extended back prevents drafts
• Detachable fleece-lined hood
• Fleece-lined pockets
• Available in XS to 4XL

The Kaizen Technical Tee is a limited edition run, only available on the Guru Clothing Site. The black and grey design, is subtle yet effective, creating an extremely stylish tee; you can wear this for any occasion, not just when fishing! This tee not only looks great, but it's also built to last and will withstand frequent washes without losing its shape, colour, or texture, making it a reliable and stylish addition to your t-shirt collection. Boasting a soft, smooth, texture that is gentle to the touch and a dream to wear. The Kaizen Technical Tee features a drawing of the popular Kaizen hook on the back, with the technical specifications of the hook highlighted. To finish the t-shirt off, there is a matching black and grey Guru logo on the front. Available in black and grey, this tee comes in a comprehensive range of sizes from XS to 4XL, guaranteeing a comfortable and flattering fit for every body shape. Combining premium comfort, contemporary style and exceptional durability, this tee shirt is a must-have for all the Gurus out there. Fans of this t-shirt may also be interested in its sister tee, which showcases the QM1 Hook instead of the Kaizen. Also available exclusively on the Guru Clothing site. *The materials used to construct this tee shirt are: 60% cotton, 40% polyester.  
• Limited edition
• Soft, velvety texture 
• Will withstand frequent washes
• Kaizen hook technical drawing logo on back
• Available in black and grey
• XS to XXXXL

Our Low Light sunglasses are engineered specifically for when light levels are at their lowest, transforming your dawn and dusk fishing and those heavy dark days by the lake.  The yellow lenses work like magic in marginal light, filtering out disruptive blue wavelengths that make it difficult to see. This targeted filtration dramatically enhances contrast and depth perception, even when the natural light is fading. Early morning mist or late afternoon shadows become opportunities rather than a time to pack up. The advanced yellow tint doesn't just reduce eye strain - it actively improves your vision. Built for extended wear during those longer sessions, the lightweight construction ensures comfort from first light to the last cast.  Complete UV protection safeguards your eyes while you focus entirely on the water, giving you the confidence to fish longer and more effectively in conditions others may avoid.
• Perfect for when light levels are at their lowest
• Filters out disruptive blue light
• Enhance contrast and depth perception
• Reduces eye strain
• Lightweight construction
• UV protection

The Guru ceramic mug elevates brew time with its striking design. Its matt black exterior and vibrant orange interior showcase the brand’s aesthetic, while the hook-shaped handle adds unique functionality.  Packaged in a recycled cardboard gift box and featuring a bold Guru logo, this mug is no ordinary brew time accessory. Capacity: 360ml.  Dimensions: 98 x 92mm diameter.
• Matt black exterior
• Vibrant orange interior
• Hook-shaped handle
• Packaged in cardboard gift box
• Capacity: 360ml

Stay cool, comfortable, and focused on the catch with our Orange Trucker Cap. Designed with anglers in mind, this cap features a classic trucker style with breathable mesh backing to keep air flowing during long days on the water. The durable cotton front panel a black embroidered Guru logo and the sleek orange finish that pairs easily with any outdoor gear, while the pre-curved brim offers essential sun protection for your eyes and face. The adjustable snapback ensures a secure fit for all head sizes, and its lightweight construction means you’ll forget you’re even wearing it.
• Breathable mesh back for all-day ventilation
• Durable cotton front with a neutral grey finish
• Pre-curved brim for optimal sun protection
• Adjustable snapback closure for a custom fit
• Lightweight and quick-drying – perfect for fishing trips

What can be said about the Guru Polar Joggers - quite possibly the warmest, coziest joggers you'll ever wear. Building on the enduring popularity of our classic Black Joggers, these cold-weather pants have received a serious interior upgrade. Like the original, they're crafted from a moisture-wicking one-sided brushed fleece but the Polar Joggers take cold-weather performance to the next level with the addition of an internal sherpa fleece lining. This premium insulation traps heat while remaining lightweight and breathable. These are a serious cold-weather essential. Substantial enough to serve as a warm outer layer like traditional joggers, the Polar Joggers can also function as a versatile underlayer when worn beneath your bib & braces or waterproof outerwear. Their unparalleled insulation and moisture management make them a reliable choice for tackling the elements in any conditions.  The Polar Joggers are available in Black and Grey and come in a wide range of sizes too. From XS to 4XL there is a Polar Jogger to keep everybody warm on those freezing days by the water’s edge. *The materials used to construct this product are: 100% polyester.
• Sherpa Fleece lining
• Outer brushed fleece
• Ideal as outer or under layer
• Sizes from XS to 4XL

Our Guru Navy Polo is where comfort meets clean, technical style. Created from premium fabric, this polo not only looks smart but delivers breathable softness with the added durability and moisture control. Designed for long sessions on the water or understated casual wear, it features a sleek Guru logo in vibrant orange on the front and a subtle embroidered GURU on the back just below the collar. A touch of orange fabric detailing around the collar adds a bold, eye-catching finish that sets it apart without going over the top. This polo has a regular fit and available in navy only. Sizes run from XS to 4XL ensuring there’s a polo shirt to fit everyone. *The materials used to construct this t-shirt are: 60% cotton, 40% polyester.
• Comfort and performance
• Clean, modern look
• Embroidered ‘GURU’ logo on back
• Subtle branding
• Orange accents around the collar
• Ideal for fishing or casual outdoor wear
• Classic polo fit with breathable construction

The QM1 Technical Tee is a limited edition run, only available on the Guru Clothing Site. The black and grey design, is subtle yet effective, creating an extremely stylish tee; you can wear this for any occasion, not just when fishing! This tee not only looks great, but it's also built to last and will withstand frequent washes without losing its shape, colour, or texture, making it a reliable and stylish addition to your t-shirt collection. Boasting a soft, smooth, texture that is gentle to the touch and a dream to wear. The QM1 Technical Tee features a drawing of the popular QM1 hook on the back, with the technical specifications of the hook highlighted. To finish the t-shirt off, there is a matching black and grey Guru logo on the front. Available in black and grey, this tee comes in a comprehensive range of sizes from XS to 4XL, guaranteeing a comfortable and flattering fit for every body shape. Combining premium comfort, contemporary style and exceptional durability, this tee shirt is a must-have for all the Gurus out there. Fans of this t-shirt may also be interested in its sister tee, which showcases the Kaizen Hook instead of the QM1. Also available exclusively on the Guru Clothing site. *The materials used to construct this tee shirt are: 60% cotton, 40% polyester.
• Limited edition
• Soft, velvety texture 
• Will withstand frequent washes
• QM1 technical drawing logo on back
• Available in black and grey
• XS to XXXXL