• Guru Scribble Tee

    Regular price £21.99
    Regular price £21.99 Sale price £21.99
    The Scribble Tee is a limited-edition run and with its eye-catching design they won’t be around for long. As the name suggests, the ‘scribble’ graphic on the back creates an image of the Guru logo and is available in two colourways. The navy version has the classic orange logo popping off the bl...

    Guru Scribble Tee

    Regular price £21.99
    Regular price £21.99 Sale price £21.99
      The Scribble Tee is a limited-edition run and with its eye-catching design they won’t be around for long. As the name suggests, the ‘scribble’ graphic on the back creates an image of the Guru logo and is available in two colourways. The navy version has the classic orange logo popping off the blue background. Conversely, the grey version is altogether more subtle, with a black scribbled logo blending into the light grey tee. Both versions have a smaller matching logo on the front too. Two contrasting designs creating one extremely stylish Scribble Tee. Perfect for the summer months, you could wear this t-shirt anywhere, not just when fishing! This tee not only looks great, but it's also built to last and will withstand frequent washes without losing its shape, colour, or texture, making it a reliable and stylish addition to your t-shirt collection. Available in light grey and navy blue, it comes in an extensive range of sizes from XS to 4XL, ensuring there is a Scribble Tee for everyone. Remember, these t-shirts are a limited edition drop, so grab one while stocks last. *The materials used to construct this tee shirt are: 60% cotton, 40% polyester.
    • Very limited edition run
    • Eye catching design
    • Versatile, durable and comfortable
    • Two variations on the Guru logo theme
    • Wide range of sizes from XS to 4XL
  • Guru White Aventus Cap

    Regular price £13.99
    Regular price £13.99 Sale price £13.99
    • Stay cool with lightweight, breathable fabric
    • Reflect sunlight and reduce heat with crisp white colour finish
    • Customize your fit instantly with adjustable strap closure

    Guru White Aventus Cap

    Regular price £13.99
    Regular price £13.99 Sale price £13.99
      Stay cool, protected, and sharp with the White Aventus Cap, your go-to headwear for long days under the sun. Designed specifically for anglers, this cap features a breathable construction that keeps heat and moisture at bay, while the crisp white colour reflects sunlight to help you stay cooler for longer. At the front, a finely stitched embroidered Aventus logo adds a touch of quality craftsmanship and timeless outdoor style.
    • Lightweight, breathable fabric for all-day comfort
    • Crisp white colour reflects sunlight to keep you cool
    • Embroidered front logo for a premium, lasting finish
    • Moisture-wicking inner band to manage sweat
    • Curved brim for reliable sun protection
    • Adjustable strap for a snug, customizable fit
  • Guru Sticker Pack 001 Slide On Edition

    Regular price £4.99
    Regular price £4.99 Sale price £4.99
    Perfect for personalising your seat box, tackle box, buckets, or any of your fishing gear. These stickers are made from high-quality, durable materials, ensuring they withstand the elements, whether you're by the lake or on the road. The 'slide on' edition is a mix of bold Guru graphics and ico...

    Guru Sticker Pack 001 Slide On Edition

    Regular price £4.99
    Regular price £4.99 Sale price £4.99
      Perfect for personalising your seat box, tackle box, buckets, or any of your fishing gear. These stickers are made from high-quality, durable materials, ensuring they withstand the elements, whether you're by the lake or on the road. The 'slide on' edition is a mix of bold Guru graphics and iconic logos and obviously a nod to Matt & Tank's catch phrase; 'Slide on' brothers and enjoy the stickers.
  • Guru Grey Patch Trucker Cap

    Regular price £13.99
    Regular price £13.99 Sale price £13.99
    • Stay cool with breathable mesh back ventilation
    • Shield eyes with pre-curved brim sun protection
    • Secure your fit instantly with adjustable snapback closure

    Guru Grey Patch Trucker Cap

    Regular price £13.99
    Regular price £13.99 Sale price £13.99
      Stay cool, comfortable, and focused on the catch with our Grey Patch Trucker Cap. Designed with anglers in mind, this cap features a classic trucker style with breathable mesh backing to keep air flowing during long days on the water. The durable cotton front panel sports Guru logo with a black patch and the sleek grey finish that pairs easily with any outdoor gear, while the pre-curved brim offers essential sun protection for your eyes and face. The adjustable snapback ensures a secure fit for all head sizes, and its lightweight construction means you’ll forget you’re even wearing it.
    • Breathable mesh back for all-day ventilation
    • Durable cotton front with a neutral grey finish
    • Pre-curved brim for optimal sun protection
    • Adjustable snapback closure for a custom fit
    • Lightweight and quick-drying – perfect for fishing trips
  • Lightweight Hoodie Grey

    Regular price £34.99
    Regular price £34.99 Sale price £34.99
    • Stay comfortable all day in breathable, moisture-wicking stretch fabric
    • Adjust hood drawcords instantly for a personalized fit
    • Secure phone and essentials in hidden front pocket

    Lightweight Hoodie Grey

    Regular price £34.99
    Regular price £34.99 Sale price £34.99
      Designed specifically for fishing and outdoor enthusiasts, this hoodie combines lightweight warmth with breathable comfort, making it perfect for long days on the bank or casual outdoor activities. The inside draw cords in the hood allow for an adjustable fit, keeping you shielded from the wind or sun while ensuring maximum comfort. A hidden phone pocket inside the front pouch offers a secure spot for your phone or small essentials, so you can focus on fishing without worrying about your personal items. The pocket design keeps your device safe and easily accessible, perfect for quick photos or calls on the go. Crafted from moisture-wicking, stretchy fabric, this hoodie moves with you, whether you're casting, reeling in, or walking to your swim. The elasticated cuffs and hem ensure a snug fit, while the sleek design makes it suitable for both fishing trips and casual wear. Whether you’re on the lake, river or prepping at home, the Guru lightweight hoodie combines style, functionality and practicality for every angler. Available in black and grey, in sizes small to XXXL. *The materials used to construct the hoodies are: 60% cotton, 40% polyester.
    • Lightweight, breathable fabric
    • Adjustable inside drawcords for a custom fit
    • Hidden phone pocket for secure storage
    • Soft, stretchy, moisture-wicking material
    • Unrestricted movement
  • Glitch Tee Navy

    Regular price £19.99
    Regular price £19.99 Sale price £19.99
    • Stay fresh and cool with breathable, durable fabric
    • Glitched back logo delivers a bold, modern edge
    • Built to last wash after wash without losing shape

    Glitch Tee Navy

    Regular price £19.99
    Regular price £19.99 Sale price £19.99
      Engineered for comfort, style, and performance, the Glitch Tee is built to keep you cool on and off the water. Created using premium fabric, this t-shirt delivers soft, breathable comfort with added durability which will withstand wash after wash. The design features a clean, minimal Guru logo on the front, paired with a striking glitched Guru logo on the back – a modern twist that stands out. Whether you're out and about town or down the pond fishing, this tee combines performance with a sharp, fishing-inspired look. This tee has a regular fit and available in two colours, navy and red. We have listened to feedback and our t-shirts now come in sizes XS to 4XL ensuring there’s a Glitch Tee for everyone. *The materials used to construct this t-shirt are: 60% cotton, 40% polyester.
    • Breathable cotton/polyester blend
    • Supreme comfort and durability
    • Bold logo on back
    • Minimal front profile with small logo
    • Perfect for both fishing and everyday wear
    • Two colours available
    • Comes in XS to 4XL
  • Circles Hoodie

    Regular price £39.99
    Regular price £39.99 Sale price £39.99
    • Lock in warmth with thick, insulated fabric
    • Secure essentials in its hidden front pouch pocket
    • Adjust fit instantly using inside hood drawcords

    Circles Hoodie

    Regular price £39.99
    Regular price £39.99 Sale price £39.99
      Stay warm and comfortable with the Guru Circles Hoodie. Designed for cooler conditions, this hoodie provides the perfect combination of warmth, breathability and flexibility, making it ideal for long days on the bank, whether you're fishing in early mornings or colder seasons. The thicker fabric offers cosy warmth without the bulk, while the inside draw cords in the hood allows you to adjust the fit for extra protection against the wind or chill. The Circles hoodie also features a hidden phone pocket inside the front pouch, keeping your phone and small essentials safe and secure while you're focused on your angling. The discreet pocket design ensures easy access when needed but won’t get in the way of your activities. Made with soft, moisture-wicking material, the Circles Hoodie keeps you dry and comfortable, even during extended trips. Elasticated cuffs and hem help lock in warmth and provide a snug fit, while the versatile design ensures it can be worn both on the water and as casual wear. As the name suggests, on the back of the hoodie, there is a graphic created from circular Guru logos in black and orange, creating a unique and eye-catching design. The same circles effect is utilised on the front with ‘Guru’ emblazoned across the chest. Whether you’re by the lake, river or prepping at home, the Circles Hoodie combines style, functionality, and practicality for every angler. Available in Grey only and comes in sizes, small to XXXL. *The materials used to construct the hoodies are: 60% cotton, 40% polyester.
    • Thick, insulated fabric for warmth in cooler conditions
    • Adjustable inside draw cords for a snug fit
    • Hidden phone pocket for secure storage
    • Soft, moisture-wicking material
    • Ultimate comfort and flexibility
  • Guru Orange Trucker Cap

    Regular price £13.99
    Regular price £13.99 Sale price £13.99
    • Stay cool with breathable mesh ventilation all day
    • Shield eyes from sun with pre-curved brim protection
    • Customize your fit instantly with adjustable snapback closure

    Guru Orange Trucker Cap

    Regular price £13.99
    Regular price £13.99 Sale price £13.99
      Stay cool, comfortable, and focused on the catch with our Orange Trucker Cap. Designed with anglers in mind, this cap features a classic trucker style with breathable mesh backing to keep air flowing during long days on the water. The durable cotton front panel a black embroidered Guru logo and the sleek orange finish that pairs easily with any outdoor gear, while the pre-curved brim offers essential sun protection for your eyes and face. The adjustable snapback ensures a secure fit for all head sizes, and its lightweight construction means you’ll forget you’re even wearing it.
    • Breathable mesh back for all-day ventilation
    • Durable cotton front with a neutral grey finish
    • Pre-curved brim for optimal sun protection
    • Adjustable snapback closure for a custom fit
    • Lightweight and quick-drying – perfect for fishing trips
  • thermal

    Thermal Leggings

    Regular price £29.99
    Regular price £29.99 Sale price £29.99
    • Keep warm on cold days with moisture-wicking thermal protection
    • Enjoy all-day comfort with stretchable, flexible base-layer fit
    • Secure a snug fit and regulate warmth with elastic design

    Thermal Leggings

    Regular price £29.99
    Regular price £29.99 Sale price £29.99
      The Guru Thermal Leggings provides the ultimate thermal protection in the colder months. The Thermal Leggings made from a stretchable and comfortable material that provides the perfect base layer, allowing you to regulate your body temperature venue on the coldest of days.  To get the complete thermal base layer set up we recommend using the Guru Thermal LS Shirt with the Thermal Leggings. This creates the perfect full body base layer that keeps you warm and comfortable on the bank.  Black top, with a stand-out orange trim on the neck, under arms and shoulders.  Available in a wide size range; Small, Medium, Large, XL, XXL and XXXL.
    • Moisture-wicking
    • Elasticated waistband
    • Elasticated cuffs
    • Ribbed cuffs
    • All-over stretch fit
  • Aventus Polo

    Regular price £21.99
    Regular price £21.99 Sale price £21.99
    • Breathable cotton blend keeps you cool all day long
    • Smart, versatile style for fishing or social wear
    • Durable fabric built to last through wash after wash

    Aventus Polo

    Regular price £21.99
    Regular price £21.99 Sale price £21.99
      Our Aventus Black Polo retains the classic back polo shirt design, with a nod to Guru’s premium Aventus range. – where comfort meets clean, technical style. Created from a premium cotton/polyester blend fabric, this polo shirt delivers breathable softness and durability whilst maintaining a clean, classic look. Designed for long sessions on the water or casual wear, it features subtle Aventus branding on the front chest and on the back below the collar. This polo shirt can be worn anywhere, whether you’re at a BBQ with friends or fishing a match down the pond, this polo has you covered. Available in black, with a regular fit and sizes running from XS to 4XL there is an Aventus Polo to fit everyone. *The materials used to construct this t-shirt are: 60% cotton, 40% polyester.
    • Lightweight cotton/poly blend
    • Subtle Aventus branding
    • Ideal for fishing or casual outdoor wear
    • Classic polo fit with breathable construction
    • Sizes S-4XL
  • Polar Match Kombats

    Regular price £59.99
    Regular price £59.99 Sale price £59.99
    • Stay warm in freezing conditions with 120 gsm polar-fleece lining
    • Stay dry under drizzly weather with DWR water-beading coating
    • Carry gear securely in nine specialized storage pockets

    Polar Match Kombats

    Regular price £59.99
    Regular price £59.99 Sale price £59.99
      The Guru Polar Match Kombats are the perfect trouser options for the colder months. They have a 120 gram-per-square-metre polar-fleece lining from top to bottom, which keeps out the cold, right down to the very coldest temperatures that we experience before the lakes freeze!  The outer shell of the Polar Match Kombats has a DWR coating that beads water, ensuring that you stay dry, as well as warm. Polar Match Kombats are blessed with an array of pockets, nine in all, two of which are hidden inside the thigh compartments, and have been specially shaped to allow you to move freely.  Finally, they have the same mosquito repellent incorporated within their very fabric, so any mossies that get going early in the spring or persist late into the autumn. The Guru Polar Match Kombats come in a wide size range to cover different anglers needs; sizes range from Small right through to XXXL.
    • Perfect trouser option for the colder months
    • 120 gram-per-square-metre polar-fleece
    • Lined from top to bottom
    • DWR coating that beads water
    • Multiple pockets
    • Egonomically shaped for unrestricted movement
    • Mosquito repellent incorporated in fabric
  • Patch Hoodie

    Regular price £39.99
    Regular price £39.99 Sale price £39.99
    • Hidden phone pocket for secure, hands-free storage on the bank
    • Heavyweight, moisture-wicking fabric offers warmth without bulk
    • Adjustable hood and snug cuffs to lock in heat and block wind

    Patch Hoodie

    Regular price £39.99
    Regular price £39.99 Sale price £39.99
      Embrace the elements with the Guru Patch Hoodie, thoughtfully engineered for those crisp, bankside days. This versatile hoodie strikes the perfect balance of warmth, breathability, and movement, making it your ideal companion for dawn sessions or colder days. Premium heavyweight fabric delivers exceptional warmth without feeling bulky, while adjustable hood drawcords let you fine-tune your protection against biting winds. Tucked discreetly within the kangaroo pocket, a dedicated phone compartment keeps your phone and essentials secure while you focus on your fishing. The hoodie's moisture-wicking material ensures lasting comfort during extended sessions, while the elasticated cuffs and hem create a snug seal to retain warmth. This careful attention to detail results in a garment that transitions seamlessly from bankside to everyday wear. As the name suggests, the black and orange Guru Logo Patch makes a bold statement on the chest, adding a distinctive touch to this signature Guru hoodie. From chilly mornings by the pond or simply preparing tackle at home, the Patch Hoodie delivers the perfect blend of style and functionality that every angler needs. Available in black only and comes in sizes, small to XXL. *The materials used to construct the hoodies are: 60% cotton, 40% polyester.
    • Thick, insulated fabric for warmth in cooler conditions
    • Adjustable inside draw cords for a snug fit
    • Hidden phone pocket for secure storage
    • Soft, moisture-wicking material
    • Ultimate comfort and flexibility
    • Signature Guru colours
  • Patch Beanie Grey

    Regular price £12.99
    Regular price £12.99 Sale price £12.99
    • Stay warm all day with a soft, fleece-lined interior
    • Stretch-fit design delivers comfort for all head sizes
    • Timeless style with a bold Guru patch for everyday wear

    Patch Beanie Grey

    Regular price £12.99
    Regular price £12.99 Sale price £12.99
      This versatile Patch Beanie combines warmth and style with a timeless look. Designed with a snug yet comfortable fit, the stretchy knitted fabric accommodates various head sizes while maintaining its classic style. It’s soft fleecy lining increases the thermal properties and keeps out the cold on windy days. It comes in black or grey, each featuring a distinctive Guru patch logo positioned on the front. The soft texture ensures all-day comfort, making it perfect for any outdoor activity, not just when you’re fishing; they even look great for everyday casual wear.  The Guru Patch Beanie delivers not only superior warmth, it also looks great in any setting. *The materials used to construct this beanie are: 100% acrylic
    • Classic beanie fit
    • Stretchy knitted fabric
    • Soft fleece lining
    • Guru patch logo on front
    • Two colours available
  • Guru Wellies

    Regular price £59.99
    Regular price £59.99 Sale price £59.99
    Footwear has always been an area of angling we’ve wanted to produce a quality product for, especially for use in the cooler months or typical wet weather us anglers attract and we’re very excited to have finalised the latest Guru Wellies. These are produced from the very highest quality EVA maki...

    Guru Wellies

    Regular price £59.99
    Regular price £59.99 Sale price £59.99
      Footwear has always been an area of angling we’ve wanted to produce a quality product for, especially for use in the cooler months or typical wet weather us anglers attract and we’re very excited to have finalised the latest Guru Wellies. These are produced from the very highest quality EVA making them lightweight and flexible for comfort, with incredible durability and excellent thermal properties. The boots feature an anti-slip sole with deep tread for superior grip, ideal for staying safe on wet and slippery banks and platforms. Comfort and warmth are enhanced with inherent shock absorption and cushioning for all-day comfort in cold temperatures. They come complete with lightweight 100% polyester insulated removable liners for easy cleaning and drying. With an oversized opening, you can get them on and off with ease, whilst catering for those anglers with larger calves. The boots have an eye-catching design, with classic Tackle Guru finishing touches. Manufactured in Europe, they are available in UK sizes 7-13 and EU sizes 41-47.
    • High quality EVA construction
    • Lightweight and comfortable
    • Oversized opening
    • Deep tread, anti-slip sole
    • Superb shock absorption
  • Clearance

    Guru 50th Podcast Tee

    Regular price £11.99
    Regular price Was £19.99 Sale price Now£11.99
    • Celebrate your podcast pride wearing an exclusive limited-edition tee
    • Keep cozy with soft, durable 60/40 cotton-polyester blend
    • Showcase fifty guest signatures across chest and back

    Guru 50th Podcast Tee

    Regular price £11.99
    Regular price Was £19.99 Sale price Now£11.99
      To celebrate the release of our 50th podcast, we have launched an extremely limited-edition t-shirt. The 50th Podcast Tee is only available on the Guru Clothing Site and when they’re gone, they’re gone! Its classic, subtle design is simple yet stylish, making it extremely versatile; you can wear this t-shirt anywhere! This tee not only looks great, but it's also built to last and will withstand frequent washes without losing its shape, colour, or texture, making it a reliable and stylish addition to your t-shirt collection. The 50th Podcast Tee features the Fishing Gurus Podcast Logo on the front offering a subtle yet distinctive nod to the podcast. The rear of the tee showcases the signatures of all fifty guests who have been part of the podcast so far. These names include Steve Ringer, Andy Bennett, Will Raison, Andy May and Adam Rooney to name just a few. Exclusively available in black only, with white signatures, this tee comes in a comprehensive range of sizes from small to XXXL, guaranteeing a comfortable and flattering fit for every body shape. Combining premium comfort and exceptional durability, this t-shirt is a must-have for all Guru Podcast fans out there. *The materials used to construct this tee shirt are: 60% cotton, 40% polyester.
    • One off, limited edition
    • Soft, velvety texture 
    • Will withstand frequent washes
    • Available in black only
    • Small to XXXL
  • Guru Hybrid Jacket

    Regular price £69.99
    Regular price £69.99 Sale price £69.99
    • Combine fleece flexibility with hollow-fibre warmth
    • Adjust coverage instantly with detachable fleece-lined hood
    • Secure essentials and warm hands in fleece-lined pockets

    Guru Hybrid Jacket

    Regular price £69.99
    Regular price £69.99 Sale price £69.99
      The Guru Hybrid Jacket combines the attributes of a polar fleece and a puffer jacket. This innovative design has been engineered to meet the demands of those anglers who refuse to compromise between warmth, comfort and mobility. This Hybrid Jacket is extremely versatile. By blending lightweight fleece properties with advanced hollow fibre technology, the jacket delivers exceptional performance. Whether you're roaming around a riverbank, feeder fishing or sat shipping your pole all day, this jacket adapts seamlessly to your movements and weather conditions. The jacket's construction is broken down into two distinctive areas. Fleece arms and detachable hood provide incredible flexibility and comfort, allowing unrestricted movement. Meanwhile, the puffer-style mid-section uses hollow fibre technology to generate optimal core warmth without added weight or bulk. Some thoughtful design elements further enhance the jacket's adaptability. The windproof mid-section protects against harsh elements, while an extended back prevents drafts and ensures the jacket stays in place when casting and netting fish. The snug-fitting, detachable fleece-lined hood and high-zip neck offer additional protection from cold conditions. Practical features include a phone pocket on the chest and two zipped, fleece-lined pockets on the sides, all providing secure storage and warmth for cold hands. Whilst the high-quality zips underpin the jacket's quality and performance. Available in Charcoal and sizes XS to 4XL. *The materials used to construct this product are: 100% polyester.
    • Blends fleece hollow fibre technology
    • Allows unrestricted movement
    • Core warmth through puffer-style mid-section
    • Extended back prevents drafts
    • Detachable fleece-lined hood
    • Fleece-lined pockets
    • Available in XS to 4XL