The Guru Sun Core Shirt provides the ultimate protection and comfort on those sunny days by the lake. Crafted with an extremely lightweight material, this shirt is designed to keep you cool and comfortable, no matter how high the temperature rises.  The Sun Core Shirt’s innovative fabric offers certificated UPF 50 protection, effectively blocking 98% of the sun’s harmful rays. This significantly reduces your risk of sunburn and long-term skin damage, offering better protection than most sunscreens. With long sleeves designed to cover and protect large areas of your skin, you can enjoy your fishing with peace of mind knowing you’re well-protected. Unlike sunscreen, which can wear off or wash away, the Sun Core Shirt provides consistent and reliable protection throughout the day. This makes it the natural choice for those who spend extended periods on the bank. Available in three fantastic designs, the Sun Core Shirt combines stylish looks with high performance, ensuring you still look the business while safeguarding your skin.
• The Aventus Sun Core Shirt plays on the popular Aventus logo. Predominantly, greys, blacks and blues, with small Aventus logos covering the full shirt. A full-sized Aventus logo emblazoned on the front and a classic Guru logo on the back.
• The Guru Sun Core Shirt is an understated Guru Grey version with subtle logos on the front and back.
• The Hexagon Sun Core Shirt comes in a gradient of light blue and greys. Multi-coloured hexagons break up the mainly plain pattern on the front and back of the shirt, with a Guru logo located on the sleeves.

All Sun Core Shirts come in a wide range of sizes, from small to XXXL. 

• Extremely lightweight material
• Ultimate protection and comfort
• Certificated UPF 50 protection
• Long sleeves
• Increased protection compared to sunscreen
• Three stylish designs
• Wide range of sizes

A comfortable zip-up hoodie, fleece lined and warm. Cosmetically this features a jelly Guru logo on the front and an Aventus/Guru graphic on the back. Hooded, with black and orange hood toggles. Elasticated seams on the cuffs and hem. Two open pockets.  
• Zip-up hoodie
• Fleece lined and warm
• Aventus/Guru graphic on the back
• Elasticated seams on the cuffs and hem

These combat-style trousers have been designed so that they are a perfect fit for the match angler. Our own design team re-modelled this classic military design and opted for a 150gsm ripstop fabric, which is not only lightweight and extremely durable, but also dries very quickly should you get caught out in rain, or even fall in the lake! They are the perfect choice during the warmer months of the year, as this material also wicks moisture away from your skin and they are impregnated with mosquito repellent. They are secured via a button and a zip fly, plus have buckles on either side so that they can be adjusted for the perfect fit – there are also belt loops should you wish to wear one.  You won’t be lacking for pockets either as there are nine in total, with two on each side – one zipped and the other open – plus a large Velcro fastened one on the side of each leg and at the rear, plus pockets within pockets to help you store everything so that you can easily find it but it won’t accidentally fall out.  They are available in Black and in sizes from Small to XXXL.

The Guru Polar Match Kombats are the perfect trouser options for the colder months. They have a 120 gram-per-square-metre polar-fleece lining from top to bottom, which keeps out the cold, right down to the very coldest temperatures that we experience before the lakes freeze!  The outer shell of the Polar Match Kombats has a DWR coating that beads water, ensuring that you stay dry, as well as warm. Polar Match Combats are blessed with an array of pockets, nine in all, two of which are hidden inside the thigh compartments, and have been specially shaped to allow you to move freely.  Finally, they have the same mosquito repellent incorporated within their very fabric, so any mossies that get going early in the spring or persist late into the autumn. The Guru Polar Match Kombats come in a wide size range to cover different anglers needs; sizes range from Small right through to XXXL.  
• Perfect trouser option for the colder months
• 120 gram-per-square-metre polar-fleece
• Lined from top to bottom
• DWR coating that beads water
• Multiple pockets
• Egonomically shaped for unrestricted movement
• Mosquito repellent incorporated in fabric

Functional and stylish the Mainline Match Cap ticks all the boxes. Crafted from a navy blue material with a velvety feel. There is an adjustable buckle on the back which can be slotted inside the cap to hide the strap away. The classic Mainline Match logo is printed on the front and Mainline Match written down the side of the cap. Suitable for all year-round action or day-to-day casual wear. One size fits all.
• Adjustable buckle
• Functional and stylish

A thick, warm hooded garment, with an embroided Guru logo on the front and a large Guru logo graphic on the back. Orange toggle/pullers on the hood for tightening. Elasticated seams on the cuffs and hem. Also features a navy ‘Knowledge Is Power’ embroided on one sleeve. Single large front open pocket, with two internal small pockets within this.
• A thick, warm hooded garment
• Large Guru logo on the back
• Elasticated seams on the cuffs and hem
• Single large front open pocket

The Elbow Support is designed to protect your elbow from strain when pole fishing. The soft comfortable padding acts as a cushion to your elbow, making it a lot more comfortable to hold your pole, particularly effective when pole fishing at longer lengths.  The fabric we’ve used on the is breathable, lightweight and stretchy, making it much comfier to use in warmer conditions.  The Elbow Support is available in three sizes, Small, Medium and Large to cover the majority of arm and elbow sizes.
• Soft comfortable padding
• Cushioning for to your elbow
• Breathable, lightweight and stretchy
• Available in three sizes

Embrace the elements with the Guru Patch Hoodie, thoughtfully engineered for those crisp, bankside days. This versatile hoodie strikes the perfect balance of warmth, breathability, and movement, making it your ideal companion for dawn sessions or colder days. Premium heavyweight fabric delivers exceptional warmth without feeling bulky, while adjustable hood drawcords let you fine-tune your protection against biting winds. Tucked discreetly within the kangaroo pocket, a dedicated phone compartment keeps your phone and essentials secure while you focus on your fishing. The hoodie's moisture-wicking material ensures lasting comfort during extended sessions, while the elasticated cuffs and hem create a snug seal to retain warmth. This careful attention to detail results in a garment that transitions seamlessly from bankside to everyday wear. As the name suggests, the black and orange Guru Logo Patch makes a bold statement on the chest, adding a distinctive touch to this signature Guru hoodie. From chilly mornings by the pond or simply preparing tackle at home, the Patch Hoodie delivers the perfect blend of style and functionality that every angler needs. Available in black only and comes in sizes, small to XXL. *The materials used to construct the hoodies are: 60% cotton, 40% polyester.
• Thick, insulated fabric for warmth in cooler conditions
• Adjustable inside draw cords for a snug fit
• Hidden phone pocket for secure storage
• Soft, moisture-wicking material
• Ultimate comfort and flexibility
• Signature Guru colours

Stay cool, comfortable and sharp out on the water with our Magnify Tee. Designed for anglers who demand both style and functionality, this tee blends 60% soft cotton for all-day comfort with 40% durable polyester for moisture-wicking performance and long-lasting wear. Featuring a small logo on the front left chest and a bold, oversized version across the back, it delivers a clean, classic look from the front and makes a statement from behind. Whether you're by the pond on an early morning sunrise or at a BBQ with friends and family, this versatile tee has you covered. This tee has a regular fit and available in two colours, black and grey. We have listened to feedback and our t-shirts now come in sizes XS to 4XL ensuring there’s a Magnify Tee for everyone. *The materials used to construct this t-shirt are: 60% cotton, 40% polyester.
• Breathable cotton/polyester blend
• Supreme comfort and durability
• Large logo on back
• Minimal front profile with small logo
• Perfect for both fishing and everyday wear
• Two colours available
• Comes in XS to 4XL

Designed specifically for fishing and outdoor enthusiasts, this hoodie combines lightweight warmth with breathable comfort, making it perfect for long days on the bank or casual outdoor activities. The inside draw cords in the hood allow for an adjustable fit, keeping you shielded from the wind or sun while ensuring maximum comfort. A hidden phone pocket inside the front pouch offers a secure spot for your phone or small essentials, so you can focus on fishing without worrying about your personal items. The pocket design keeps your device safe and easily accessible, perfect for quick photos or calls on the go. Crafted from moisture-wicking, stretchy fabric, this hoodie moves with you, whether you're casting, reeling in, or walking to your swim. The elasticated cuffs and hem ensure a snug fit, while the sleek design makes it suitable for both fishing trips and casual wear. Whether you’re on the lake, river or prepping at home, the Guru lightweight hoodie combines style, functionality and practicality for every angler. Available in black and grey, in sizes small to XXXL. *The materials used to construct the hoodies are: 60% cotton, 40% polyester.
• Lightweight, breathable fabric
• Adjustable inside drawcords for a custom fit
• Hidden phone pocket for secure storage
• Soft, stretchy, moisture-wicking material
• Unrestricted movement

Perfect for personalising your seat box, tackle box, buckets, or any of your fishing gear. These stickers are made from high-quality, durable materials, ensuring they withstand the elements, whether you're by the lake or on the road. The 'slide on' edition is a mix of bold Guru graphics and iconic logos and obviously a nod to Matt & Tank's catch phrase; 'Slide on' brothers and enjoy the stickers.

Stay warm and comfortable with the Guru Circles Hoodie. Designed for cooler conditions, this hoodie provides the perfect combination of warmth, breathability and flexibility, making it ideal for long days on the bank, whether you're fishing in early mornings or colder seasons. The thicker fabric offers cosy warmth without the bulk, while the inside draw cords in the hood allows you to adjust the fit for extra protection against the wind or chill. The Circles hoodie also features a hidden phone pocket inside the front pouch, keeping your phone and small essentials safe and secure while you're focused on your angling. The discreet pocket design ensures easy access when needed but won’t get in the way of your activities. Made with soft, moisture-wicking material, the Circles Hoodie keeps you dry and comfortable, even during extended trips. Elasticated cuffs and hem help lock in warmth and provide a snug fit, while the versatile design ensures it can be worn both on the water and as casual wear. As the name suggests, on the back of the hoodie, there is a graphic created from circular Guru logos in black and orange, creating a unique and eye-catching design. The same circles effect is utilised on the front with ‘Guru’ emblazoned across the chest. Whether you’re by the lake, river or prepping at home, the Circles Hoodie combines style, functionality, and practicality for every angler. Available in Grey only and comes in sizes, small to XXXL. *The materials used to construct the hoodies are: 60% cotton, 40% polyester.
• Thick, insulated fabric for warmth in cooler conditions
• Adjustable inside draw cords for a snug fit
• Hidden phone pocket for secure storage
• Soft, moisture-wicking material
• Ultimate comfort and flexibility

This versatile Patch Beanie combines warmth and style with a timeless look. Designed with a snug yet comfortable fit, the stretchy knitted fabric accommodates various head sizes while maintaining its classic style. It’s soft fleecy lining increases the thermal properties and keeps out the cold on windy days. It comes in black or grey, each featuring a distinctive Guru patch logo positioned on the front. The soft texture ensures all-day comfort, making it perfect for any outdoor activity, not just when you’re fishing; they even look great for everyday casual wear.  The Guru Patch Beanie delivers not only superior warmth, it also looks great in any setting. *The materials used to construct this beanie are: 100% acrylic
• Classic beanie fit
• Stretchy knitted fabric
• Soft fleece lining
• Guru patch logo on front
• Two colours available

The Semi Logo Red T-shirt comes in a bold red colour and sculpted fitting. Featuring smart Guru branding completes the Guru Red T-Shirt. Perfect for the warmer months and wearing above our Thermal Shirt in the colder months.  Available in a wide size range; Small, Medium, Large, XL, XXL and XXXL.
• Bold red T Shirt
• Sculpted fit
• Guru branding on back
• Perfect for the warmer months

Stay cool, comfortable, and focused on the catch with our Grey Patch Trucker Cap. Designed with anglers in mind, this cap features a classic trucker style with breathable mesh backing to keep air flowing during long days on the water. The durable cotton front panel sports Guru logo with a black patch and the sleek grey finish that pairs easily with any outdoor gear, while the pre-curved brim offers essential sun protection for your eyes and face. The adjustable snapback ensures a secure fit for all head sizes, and its lightweight construction means you’ll forget you’re even wearing it.
• Breathable mesh back for all-day ventilation
• Durable cotton front with a neutral grey finish
• Pre-curved brim for optimal sun protection
• Adjustable snapback closure for a custom fit
• Lightweight and quick-drying – perfect for fishing trips

This stylish T-shirt is very comfortable to wear, whether you are on the bank fishing or out socialising with friends. Crafted from premium materials, this tee boasts a soft, velvety texture that is gentle to the touch and a dream to wear. This tee not only looks great, but it's also built to last and will withstand frequent washes without losing its shape, colour, or texture, making it a reliable and stylish addition to your t-shirt collection. Perfect for use in the summer months or as part of a layering system on colder days. Available in grey, there is an intricate print on the back consisting of a Guru logo surrounded by waves and a small Guru logo between the shoulders. This tee adds a touch of sophistication to your bankside attire.  The Waves Tee is available in sizes ranging from small to XXXL, ensuring a comfortable and flattering fit for everyone, the perfect combination of comfort, style, and durability.
• Soft, velvety texture 
• Will withstand frequent washes
• Large Guru 'Waves' logo on back
• Available in grey only
• Small to XXXL