Stay cool, comfortable, and focused on the catch with our Grey Patch Trucker Cap. Designed with anglers in mind, this cap features a classic trucker style with breathable mesh backing to keep air flowing during long days on the water. The durable cotton front panel sports Guru logo with a black patch and the sleek grey finish that pairs easily with any outdoor gear, while the pre-curved brim offers essential sun protection for your eyes and face. The adjustable snapback ensures a secure fit for all head sizes, and its lightweight construction means you’ll forget you’re even wearing it.
• Breathable mesh back for all-day ventilation
• Durable cotton front with a neutral grey finish
• Pre-curved brim for optimal sun protection
• Adjustable snapback closure for a custom fit
• Lightweight and quick-drying – perfect for fishing trips

Stay cool, comfortable, and focused on the catch with our Orange Trucker Cap. Designed with anglers in mind, this cap features a classic trucker style with breathable mesh backing to keep air flowing during long days on the water. The durable cotton front panel a black embroidered Guru logo and the sleek orange finish that pairs easily with any outdoor gear, while the pre-curved brim offers essential sun protection for your eyes and face. The adjustable snapback ensures a secure fit for all head sizes, and its lightweight construction means you’ll forget you’re even wearing it.
• Breathable mesh back for all-day ventilation
• Durable cotton front with a neutral grey finish
• Pre-curved brim for optimal sun protection
• Adjustable snapback closure for a custom fit
• Lightweight and quick-drying – perfect for fishing trips

Engineered for both function and style, the Black 3D Cap is built to handle long days on the water while keeping you looking sharp. Featuring a bold 3D-embroidered Guru logo on the front, this cap delivers a standout look with rugged performance. Crafted with anglers in mind, it combines a structured front panel for durability with a lighter material back that keeps you cool when the heat kicks in. The deep black colour hides stains and wear, making it a reliable companion for every fishing trip.
• Bold 3D embroidered logo for a standout, premium finish
• Structured front and curved brim for sun protection and durability
• Moisture-wicking sweatband keeps you dry and focused
• Adjustable back for a secure, personalized fit

Our Low Light sunglasses are engineered specifically for when light levels are at their lowest, transforming your dawn and dusk fishing and those heavy dark days by the lake.  The yellow lenses work like magic in marginal light, filtering out disruptive blue wavelengths that make it difficult to see. This targeted filtration dramatically enhances contrast and depth perception, even when the natural light is fading. Early morning mist or late afternoon shadows become opportunities rather than a time to pack up. The advanced yellow tint doesn't just reduce eye strain - it actively improves your vision. Built for extended wear during those longer sessions, the lightweight construction ensures comfort from first light to the last cast.  Complete UV protection safeguards your eyes while you focus entirely on the water, giving you the confidence to fish longer and more effectively in conditions others may avoid.
• Perfect for when light levels are at their lowest
• Filters out disruptive blue light
• Enhance contrast and depth perception
• Reduces eye strain
• Lightweight construction
• UV protection

See beneath the surface with precision-engineered clarity with our Amplify sunglasses. The polarised lenses will help cut through the surface glare giving you that competitive edge on match days. The rose copper tinted lens amplifies contrast and sharpens depth perception, revealing underwater features, fish movement and bottom contours that would otherwise remain invisible.  Every cast becomes more strategic when you can see what lies beneath the surface. Engineered specifically for fishing, the Amplify sunglasses deliver across all light conditions. Whether you're battling the bright midday sun or navigating subtle reflections on those early morning starts, these lenses adapt to give you the visual clarity you need. The smoke grey frame combines lightweight durability with a stylish design, ensuring comfort during longer sessions. Complete UV protection shields your eyes from harmful rays, so you can focus entirely on what matters - catching more fish!
• Polarised lenses
• Cut through the surface glare
• Improves contrast and sharpens depth perception
• Deliver across all light conditions
• Smoke grey frame
• Lightweight, stylish and durable
• UV protection

Stay cool, comfortable and sharp out on the water with our Magnify Tee. Designed for anglers who demand both style and functionality, this tee blends 60% soft cotton for all-day comfort with 40% durable polyester for moisture-wicking performance and long-lasting wear. Featuring a small logo on the front left chest and a bold, oversized version across the back, it delivers a clean, classic look from the front and makes a statement from behind. Whether you're by the pond on an early morning sunrise or at a BBQ with friends and family, this versatile tee has you covered. This tee has a regular fit and available in two colours, black and grey. We have listened to feedback and our t-shirts now come in sizes XS to 4XL ensuring there’s a Magnify Tee for everyone. *The materials used to construct this t-shirt are: 60% cotton, 40% polyester.
• Breathable cotton/polyester blend
• Supreme comfort and durability
• Large logo on back
• Minimal front profile with small logo
• Perfect for both fishing and everyday wear
• Two colours available
• Comes in XS to 4XL

Our Guru Navy Polo is where comfort meets clean, technical style. Created from premium fabric, this polo not only looks smart but delivers breathable softness with the added durability and moisture control. Designed for long sessions on the water or understated casual wear, it features a sleek Guru logo in vibrant orange on the front and a subtle embroidered GURU on the back just below the collar. A touch of orange fabric detailing around the collar adds a bold, eye-catching finish that sets it apart without going over the top. This polo has a regular fit and available in navy only. Sizes run from XS to 4XL ensuring there’s a polo shirt to fit everyone. *The materials used to construct this t-shirt are: 60% cotton, 40% polyester.
• Comfort and performance
• Clean, modern look
• Embroidered ‘GURU’ logo on back
• Subtle branding
• Orange accents around the collar
• Ideal for fishing or casual outdoor wear
• Classic polo fit with breathable construction

Stay cool, comfortable and sharp out on the water with our Magnify Tee. Designed for anglers who demand both style and functionality, this tee blends 60% soft cotton for all-day comfort with 40% durable polyester for moisture-wicking performance and long-lasting wear. Featuring a small logo on the front left chest and a bold, oversized version across the back, it delivers a clean, classic look from the front and makes a statement from behind. Whether you're by the pond on an early morning sunrise or at a BBQ with friends and family, this versatile tee has you covered. This tee has a regular fit and available in two colours, black and grey. We have listened to feedback and our t-shirts now come in sizes XS to 4XL ensuring there’s a Magnify Tee for everyone. *The materials used to construct this t-shirt are: 60% cotton, 40% polyester.
• Breathable cotton/polyester blend
• Supreme comfort and durability
• Large logo on back
• Minimal front profile with small logo
• Perfect for both fishing and everyday wear
• Two colours available
• Comes in XS to 4XL

Engineered for comfort, style, and performance, the Glitch Tee is built to keep you cool on and off the water. Created using premium fabric, this t-shirt delivers soft, breathable comfort with added durability which will withstand wash after wash. The design features a clean, minimal Guru logo on the front, paired with a striking glitched Guru logo on the back – a modern twist that stands out. Whether you're out and about town or down the pond fishing, this tee combines performance with a sharp, fishing-inspired look. This tee has a regular fit and available in two colours, navy and red. We have listened to feedback and our t-shirts now come in sizes XS to 4XL ensuring there’s a Glitch Tee for everyone. *The materials used to construct this t-shirt are: 60% cotton, 40% polyester.
• Breathable cotton/polyester blend
• Supreme comfort and durability
• Bold logo on back
• Minimal front profile with small logo
• Perfect for both fishing and everyday wear
• Two colours available
• Comes in XS to 4XL

Our Aventus Black Polo retains the classic back polo shirt design, with a nod to Guru’s premium Aventus range. – where comfort meets clean, technical style. Created from a premium cotton/polyester blend fabric, this polo shirt delivers breathable softness and durability whilst maintaining a clean, classic look. Designed for long sessions on the water or casual wear, it features subtle Aventus branding on the front chest and on the back below the collar. This polo shirt can be worn anywhere, whether you’re at a BBQ with friends or fishing a match down the pond, this polo has you covered. Available in black, with a regular fit and sizes running from XS to 4XL there is an Aventus Polo to fit everyone. *The materials used to construct this t-shirt are: 60% cotton, 40% polyester.
• Lightweight cotton/poly blend
• Subtle Aventus branding
• Ideal for fishing or casual outdoor wear
• Classic polo fit with breathable construction
• Sizes S-4XL

Engineered for comfort, style, and performance, the Glitch Tee is built to keep you cool on and off the water. Created using premium fabric, this t-shirt delivers soft, breathable comfort with added durability which will withstand wash after wash. The design features a clean, minimal Guru logo on the front, paired with a striking glitched Guru logo on the back – a modern twist that stands out. Whether you're out and about town or down the pond fishing, this tee combines performance with a sharp, fishing-inspired look. This tee has a regular fit and available in two colours, navy and red. We have listened to feedback and our t-shirts now come in sizes XS to 4XL ensuring there’s a Glitch Tee for everyone. *The materials used to construct this t-shirt are: 60% cotton, 40% polyester.
• Breathable cotton/polyester blend
• Supreme comfort and durability
• Bold logo on back
• Minimal front profile with small logo
• Perfect for both fishing and everyday wear
• Two colours available
• Comes in XS to 4XL

Stay hydrated while you’re on the bank with this premium Guru Water Bottle. Constructed from lightweight yet durable Tritan™ food grade material, this 1-litre bottle combines rugged functionality with thoughtful design. Tritan™ is synonymous with producing premium, high-end water bottles with unique properties that ensure the bottle won't warp or discolour over time, handles extreme temperatures well and with zero plastic taste or odour transfer. The impact-resistant construction of this Guru-branded water bottle ensures it can not only handle the demands of life on the bank but also any outdoor use, while remaining completely BPA-free for your safety. BPA (Bisphenol A) is a harmful industrial chemical used in the construction of many polycarbonate plastics, including water bottles. BPA-free means that this product is made without this chemical.  Staying properly hydrated is crucial for all anglers, especially during long matches exposed to the elements. Dehydration can impair your concentration, reduce physical stamina and even affect your decision-making. Whether you're battling the summer heat or braving cold conditions, maintaining adequate fluid intake helps regulate body temperature and keeps you performing at your best. You’ll never have to worry about leaks thanks to the bottle's secure sealing system. The generous 1-litre capacity means fewer refills, while clear 100ml increment markings make it easy to track your hydration or measure water for bait preparation with precision. The water bottle features a removable strainer that holds back ice cubes and chunky ingredients like lemon or ginger while you drink. This makes it perfect for anyone who prefers infusing their water with natural flavours or keeping their drinks ice-cold. Maintenance is effortless; simply pop it in the dishwasher after use. The ergonomic design features the Guru logo and fits comfortably in your hand, Fusion Carryall or side pockets. Whether you're pleasure fishing or fishing a match, this water bottle is perfect for keeping you hydrated and like many other products of ours, also lends itself to any outdoor or physical activity. So, whether you’re by the river, out in the hills exploring or down the gym keeping in shape, this versatile water bottle delivers reliable performance whatever you’re doing. Built for durability and designed for convenience, it's the perfect hydration solution that you can count on every time. *The materials used to construct this water bottle are: Bottle: 100% Tritan™ BPA Free Copolyester  Lid and insert: 100% Food Grade PP (polypropylene)
• Durable, lightweight & impact-resistant
• Constructed from food grade materials
• BPA-free, safe hydration without harmful chemicals
• Leakproof, secure lid
• 1-litre capacity 
• 100ml increments
• Dishwasher safe, easy to clean
• Ergonomic & stylish design
• Guru branded logo
• Built for anglers and outdoor use

The Guru Sun Core Shirt provides the ultimate protection and comfort on those sunny days by the lake. Crafted with an extremely lightweight material, this shirt is designed to keep you cool and comfortable, no matter how high the temperature rises.  The Sun Core Shirt’s innovative fabric offers certificated UPF 50 protection, effectively blocking 98% of the sun’s harmful rays. This significantly reduces your risk of sunburn and long-term skin damage, offering better protection than most sunscreens. With long sleeves designed to cover and protect large areas of your skin, you can enjoy your fishing with peace of mind knowing you’re well-protected. Unlike sunscreen, which can wear off or wash away, the Sun Core Shirt provides consistent and reliable protection throughout the day. This makes it the natural choice for those who spend extended periods on the bank. Available in three fantastic designs, the Sun Core Shirt combines stylish looks with high performance, ensuring you still look the business while safeguarding your skin.
• The Aventus Sun Core Shirt plays on the popular Aventus logo. Predominantly, greys, blacks and blues, with small Aventus logos covering the full shirt. A full-sized Aventus logo emblazoned on the front and a classic Guru logo on the back.
• The Guru Sun Core Shirt is an understated Guru Grey version with subtle logos on the front and back.
• The Hexagon Sun Core Shirt comes in a gradient of light blue and greys. Multi-coloured hexagons break up the mainly plain pattern on the front and back of the shirt, with a Guru logo located on the sleeves.

All Sun Core Shirts come in a wide range of sizes, from small to XXXL. 

• Extremely lightweight material
• Ultimate protection and comfort
• Certificated UPF 50 protection
• Long sleeves
• Increased protection compared to sunscreen
• Three stylish designs
• Wide range of sizes

The Guru Sun Core Shirt provides the ultimate protection and comfort on those sunny days by the lake. Crafted with an extremely lightweight material, this shirt is designed to keep you cool and comfortable, no matter how high the temperature rises.  The Sun Core Shirt’s innovative fabric offers certificated UPF 50 protection, effectively blocking 98% of the sun’s harmful rays. This significantly reduces your risk of sunburn and long-term skin damage, offering better protection than most sunscreens. With long sleeves designed to cover and protect large areas of your skin, you can enjoy your fishing with peace of mind knowing you’re well-protected. Unlike sunscreen, which can wear off or wash away, the Sun Core Shirt provides consistent and reliable protection throughout the day. This makes it the natural choice for those who spend extended periods on the bank. Available in three fantastic designs, the Sun Core Shirt combines stylish looks with high performance, ensuring you still look the business while safeguarding your skin.
• The Aventus Sun Core Shirt plays on the popular Aventus logo. Predominantly, greys, blacks and blues, with small Aventus logos covering the full shirt. A full-sized Aventus logo emblazoned on the front and a classic Guru logo on the back.
• The Guru Sun Core Shirt is an understated Guru Grey version with subtle logos on the front and back.
• The Hexagon Sun Core Shirt comes in a gradient of light blue and greys. Multi-coloured hexagons break up the mainly plain pattern on the front and back of the shirt, with a Guru logo located on the sleeves.

All Sun Core Shirts come in a wide range of sizes, from small to XXXL. 

• Extremely lightweight material
• Ultimate protection and comfort
• Certificated UPF 50 protection
• Long sleeves
• Increased protection compared to sunscreen
• Three stylish designs
• Wide range of sizes

The Guru Sun Core Shirt provides the ultimate protection and comfort on those sunny days by the lake. Crafted with an extremely lightweight material, this shirt is designed to keep you cool and comfortable, no matter how high the temperature rises.  The Sun Core Shirt’s innovative fabric offers certificated UPF 50 protection, effectively blocking 98% of the sun’s harmful rays. This significantly reduces your risk of sunburn and long-term skin damage, offering better protection than most sunscreens. With long sleeves designed to cover and protect large areas of your skin, you can enjoy your fishing with peace of mind knowing you’re well-protected. Unlike sunscreen, which can wear off or wash away, the Sun Core Shirt provides consistent and reliable protection throughout the day. This makes it the natural choice for those who spend extended periods on the bank. Available in three fantastic designs, the Sun Core Shirt combines stylish looks with high performance, ensuring you still look the business while safeguarding your skin.
• The Aventus Sun Core Shirt plays on the popular Aventus logo. Predominantly, greys, blacks and blues, with small Aventus logos covering the full shirt. A full-sized Aventus logo emblazoned on the front and a classic Guru logo on the back.
• The Guru Sun Core Shirt is an understated Guru Grey version with subtle logos on the front and back.
• The Hexagon Sun Core Shirt comes in a gradient of light blue and greys. Multi-coloured hexagons break up the mainly plain pattern on the front and back of the shirt, with a Guru logo located on the sleeves.

All Sun Core Shirts come in a wide range of sizes, from small to XXXL. 

• Extremely lightweight material
• Ultimate protection and comfort
• Certificated UPF 50 protection
• Long sleeves
• Increased protection compared to sunscreen
• Three stylish designs
• Wide range of sizes

The Kaizen Technical Tee is a limited edition run, only available on the Guru Clothing Site. The black and grey design, is subtle yet effective, creating an extremely stylish tee; you can wear this for any occasion, not just when fishing! This tee not only looks great, but it's also built to last and will withstand frequent washes without losing its shape, colour, or texture, making it a reliable and stylish addition to your t-shirt collection. Boasting a soft, smooth, texture that is gentle to the touch and a dream to wear. The Kaizen Technical Tee features a drawing of the popular Kaizen hook on the back, with the technical specifications of the hook highlighted. To finish the t-shirt off, there is a matching black and grey Guru logo on the front. Available in black and grey, this tee comes in a comprehensive range of sizes from XS to 4XL, guaranteeing a comfortable and flattering fit for every body shape. Combining premium comfort, contemporary style and exceptional durability, this tee shirt is a must-have for all the Gurus out there. Fans of this t-shirt may also be interested in its sister tee, which showcases the QM1 Hook instead of the Kaizen. Also available exclusively on the Guru Clothing site. *The materials used to construct this tee shirt are: 60% cotton, 40% polyester.  
• Limited edition
• Soft, velvety texture 
• Will withstand frequent washes
• Kaizen hook technical drawing logo on back
• Available in black and grey
• XS to XXXXL