• Guru 1/4 Zip Fleece Black

    Regular price £34.99
    Regular price £34.99 Sale price £34.99
    This fleece jacket has a ¼ length zipped neck opening and is designed to be worn as an extra layer on those really cold, wet days, or as an outer layer when weather is more seasonable. It is made from a 240GSM warm brushed fleece with subtle Guru branding, which can be worn during any outdoor use...

    Guru 1/4 Zip Fleece Black

    Regular price £34.99
    Regular price £34.99 Sale price £34.99
      This fleece jacket has a ¼ length zipped neck opening and is designed to be worn as an extra layer on those really cold, wet days, or as an outer layer when weather is more seasonable. It is made from a 240GSM warm brushed fleece with subtle Guru branding, which can be worn during any outdoor use, not just when you’re fishing. Built with a regular fit to accommodate most body shapes, the ¼ length zip neck and collar will keep your neck covered and drafts out. There is a pocket on each side which can be used for storage or keeping your hands warm. We have listened to your feedback and these fleeces are available from X-Small, all the way through to 4XL. Available in black and grey with Guru orange accents.
    • ¼ length zipped neck
    • 240GSM warm brushed fleece
    • Subtle Guru branding
    • Available from X-Small to 4XL
    • Two colours
  • Trucker Grey

    Regular price £13.99
    Regular price £13.99 Sale price £13.99
    • Stay cool year-round with breathable mesh back
    • Lock in a snug fit using the adjustable closure
    • Experience all-day comfort with fast-drying material

    Trucker Grey

    Regular price £13.99
    Regular price £13.99 Sale price £13.99
      The Guru Grey Trucker is the perfect cap option for year-round use. The classic 'Trucker' style mesh back increases breathability, coupled with the grey colour for minimized heat absorption. This cap features a contrast trim at the edge of the peak and an adjustable closure at the back for a snug fit.  Featuring a fast-drying material to keep you comfortable.  Composition – 100% Polyester 
    • Perfect cap option for year-round use
    • Maintains shape with a low profile fit
    • Mesh back increases breathability
    • Adjustable closure at the back for a snug fit
    • Fast-drying material
  • Clearance

    Crew Neck Jumper

    Regular price £22.99
    Regular price Was £36.99 Sale price Now£22.99
    • Block cold winds with protective high-neck collar
    • Lock in extra warmth using thumbhole sleeves
    • Elevate style with contrasting slate-grey trim

    Crew Neck Jumper

    Regular price £22.99
    Regular price Was £36.99 Sale price Now£22.99
      The Crew Neck Jumper is the perfect addition to your fishing wardrobe during the cooler months. This smart, stylish, but functional jumper has been designed in a classic black, with contrasting slate grey collar and cuffs.  Featuring a high neck that helps to keep the wind and elements from affecting your performance. Along with thumbhole sleeves for added warmth.  Available in a wide size range; Small, Medium, Large, XL, XXL and XXXL.
    • Smart, stylish, but functional jumper
    • Classic black, with contrasting slate grey collar and cuffs
    • Thumbhole sleeves for added warmth
  • Guru Low Light Sunglasses

    Regular price £34.99
    Regular price £34.99 Sale price £34.99
    • See sharper contrast in low light with yellow-filter lenses
    • Reduce eye strain during dawn-to-dusk fishing sessions
    • Safeguard your eyes with full UV protection

    Guru Low Light Sunglasses

    Regular price £34.99
    Regular price £34.99 Sale price £34.99
      Our Low Light sunglasses are engineered specifically for when light levels are at their lowest, transforming your dawn and dusk fishing and those heavy dark days by the lake.  The yellow lenses work like magic in marginal light, filtering out disruptive blue wavelengths that make it difficult to see. This targeted filtration dramatically enhances contrast and depth perception, even when the natural light is fading. Early morning mist or late afternoon shadows become opportunities rather than a time to pack up. The advanced yellow tint doesn't just reduce eye strain - it actively improves your vision. Built for extended wear during those longer sessions, the lightweight construction ensures comfort from first light to the last cast.  Complete UV protection safeguards your eyes while you focus entirely on the water, giving you the confidence to fish longer and more effectively in conditions others may avoid.
    • Perfect for when light levels are at their lowest
    • Filters out disruptive blue light
    • Enhance contrast and depth perception
    • Reduces eye strain
    • Lightweight construction
    • UV protection
  • Mainline Camo Carp Cap

    Regular price £14.99
    Regular price £14.99 Sale price £14.99
    • Blend in seamlessly with soft-feel camo design
    • Secure your fit instantly with hidden adjustable buckle
    • Showcase Mainline pride with classic front logo

    Mainline Camo Carp Cap

    Regular price £14.99
    Regular price £14.99 Sale price £14.99
      Functional and stylish the Mainline Carp Camo Cap ticks all the boxes. Crafted from a soft-feel material. There is an adjustable buckle on the back which can be slotted inside the cap to hide the strap away. The classic Mainline logo is printed on the front and Mainline Baits written down the side of the cap. Suitable for all year-round action or day-to-day casual wear. One size fits all.
    • Adjustable buckle
    • Mainline logo on front
  • Mainline Signature Fleeced Lined Beanie

    Regular price £14.99
    Regular price £14.99 Sale price £14.99
    • Stay toasty in any weather with fleece-lined bobble design
    • Showcase vibrant style in bold Mainline signature colours
    • Enjoy snug, stretchy comfort for any head size

    Mainline Signature Fleeced Lined Beanie

    Regular price £14.99
    Regular price £14.99 Sale price £14.99
      The Mainline Signature Fleece Lined Beanie, is a classic style Bobble hat and will not only keep your head warm in any weather, but it is also very stylish to wear. Designed to fit your head snugly, but with enough stretch in the knitted material that it is comfortable to wear and will fit almost any sized head. Comes in Mainline's signature bright colours, with a large logo on the front.
    • Classic bobble hat
    • Bright Mainline signature colours
    • Very warm and comfortable
  • Shorts

    Regular price £39.99
    Regular price £39.99 Sale price £39.99
    • Stay cool and dry with moisture-wicking quick-dry fabric
    • Secure gear easily with regular and zipped pockets
    • Achieve perfect fit with contour-streamlined modern cut

    Shorts

    Regular price £39.99
    Regular price £39.99 Sale price £39.99
      The Guru Black Shorts drawing inspiration from classic workwear and utilitarian clothing, together with a modern approach in pattern cutting, they have redefined and streamlined the body’s contour to provide the perfect fit.  Black in colour, these have been built with both regular pockets, and zipped pockets for added protection for your gear.  Created with quick dry technology called moisture wicking which allows the moisture to spread over a wider surface area, offering more efficient evaporation, helping you stay cool and dry. Available in a wide size range from Small through to XXXL
    • Inspired by classic workwear
    • Streamlined to the body’s contour
    • Regular pockets and zipped pockets
    • Moisture wicking, quick dry technology
    • Stay cool and dry
  • Peak Beanie

    Regular price £15.99
    Regular price £15.99 Sale price £15.99
    • Block sun glare and rain with integrated peak
    • Stay warm and cozy during winter fishing sessions
    • Enjoy universal comfort with one-size-fits-all design

    Peak Beanie

    Regular price £15.99
    Regular price £15.99 Sale price £15.99
      A stylish beanie hat that's perfect for winter fishing, this Black Peak Beanie features a peak which keeps the low winter sun out of your eyes, as well as any rain or moisture.  The soft beanie material has been designed to keep you warm and comfortable during the colder months, keeping your ears and head totally covered from the elements.  One size fits all. 
    • Perfect for winter fishing
    • Features a peak to keep sun out of eyes
    • Warm and comfortable
  • Guru 1/4 Zip Fleece Grey

    Regular price £34.99
    Regular price £34.99 Sale price £34.99
    This fleece jacket has a ¼ length zipped neck opening and is designed to be worn as an extra layer on those really cold, wet days, or as an outer layer when weather is more seasonable. It is made from a 240GSM warm brushed fleece with subtle Guru branding, which can be worn during any outdoor use...

    Guru 1/4 Zip Fleece Grey

    Regular price £34.99
    Regular price £34.99 Sale price £34.99
      This fleece jacket has a ¼ length zipped neck opening and is designed to be worn as an extra layer on those really cold, wet days, or as an outer layer when weather is more seasonable. It is made from a 240GSM warm brushed fleece with subtle Guru branding, which can be worn during any outdoor use, not just when you’re fishing. Built with a regular fit to accommodate most body shapes, the ¼ length zip neck and collar will keep your neck covered and drafts out. There is a pocket on each side which can be used for storage or keeping your hands warm. We have listened to your feedback and these fleeces are available from X-Small, all the way through to 4XL. Available in black and grey with Guru orange accents.
    • ¼ length zipped neck
    • 240GSM warm brushed fleece
    • Subtle Guru branding
    • Available from X-Small to 4XL
    • Two colours
  • Clearance

    Gradient Logo Medieval

    Regular price From £8.99
    Regular price Was £13.99 Sale price NowFrom £8.99
    • Flaunt your mantra with “Knowledge Is Power” chest slogan
    • Endure wear and tear with incredibly hard-wearing fabric
    • Relax all day in a comfortable loose-fit design

    Gradient Logo Medieval

    Regular price From £8.99
    Regular price Was £13.99 Sale price NowFrom £8.99
      Old school Guru classic tee. Navy and orange, with subtle branding. Small Guru logo on the back, with our Knowledge is Power mantra across the chest. Incredibly hard wearing with a loose fit. Only a few sizes left, when they're gone, they're gone!
  • Glitch Tee Red

    Regular price £19.99
    Regular price £19.99 Sale price £19.99
    • Stay cool and comfortable with breathable premium fabric
    • Modern glitched logo design for a bold, standout look
    • Durable build keeps shape and colour wash after wash

    Glitch Tee Red

    Regular price £19.99
    Regular price £19.99 Sale price £19.99
      Engineered for comfort, style, and performance, the Glitch Tee is built to keep you cool on and off the water. Created using premium fabric, this t-shirt delivers soft, breathable comfort with added durability which will withstand wash after wash. The design features a clean, minimal Guru logo on the front, paired with a striking glitched Guru logo on the back – a modern twist that stands out. Whether you're out and about town or down the pond fishing, this tee combines performance with a sharp, fishing-inspired look. This tee has a regular fit and available in two colours, navy and red. We have listened to feedback and our t-shirts now come in sizes XS to 4XL ensuring there’s a Glitch Tee for everyone. *The materials used to construct this t-shirt are: 60% cotton, 40% polyester.
    • Breathable cotton/polyester blend
    • Supreme comfort and durability
    • Bold logo on back
    • Minimal front profile with small logo
    • Perfect for both fishing and everyday wear
    • Two colours available
    • Comes in XS to 4XL
  • Gradient Logo Tee

    Regular price £19.99
    Regular price £19.99 Sale price £19.99
    • Showcase your style with subtle front and sleeve Guru logos
    • Stand out instantly with bold, large orange back logo
    • Embrace sleek comfort with its sculpted, closer-fitting shape

    Gradient Logo Tee

    Regular price £19.99
    Regular price £19.99 Sale price £19.99
      The Guru Gradient Black Tee is a smart black T-shirt with subtle Guru logo on the breast and right arm. On the back there’s a large, printed orange Guru logo.  The Black Gradient Tee has a more sculpted shape than a traditional T-shirt for a better closer fit.   Available in a wide size range; Small, Medium, Large, XL, XXL and XXXL.
    • Smart black T-shirt
    • Large printed orange Guru logo on back
    • Sculpted shape
  • Aventus R Tee

    Regular price £21.99
    Regular price £21.99 Sale price £21.99
    To mark the release of our new flagship range of Aventus R rods, we have launched an extremely limited-edition t-shirt. Available exclusively on the Guru Clothing Site, these t-shirts won’t be around for long and when they’re gone, they’re gone!

    Aventus R Tee

    Regular price £21.99
    Regular price £21.99 Sale price £21.99
      To mark the release of our new flagship range of Aventus R rods, we have launched an extremely limited-edition t-shirt. Available exclusively on the Guru Clothing Site, these t-shirts won’t be around for long and when they’re gone, they’re gone! Click Here - Aventus R Tee The Aventus R Tee keeps things simple: a clean black design that echoes the detailing on our Aventus R rods and a versatile look that's equally at home on the bank or off it. Like all our clothing, it's built to last, retaining its shape, colour and soft texture no matter how often it's washed. Making it a dependable, stylish addition to any t-shirt collection.  Exclusively available in black only with subtle branding, this tee comes in a comprehensive range of sizes from XS to 4XL, guaranteeing a comfortable and flattering fit for every body shape. Combining premium comfort and exceptional durability, this t-shirt is a must-have for all converts to the Aventus brand. *The materials used to construct this tee shirt are: 60% cotton, 40% polyester.
    • Very limited edition
    • Coincides with release of Aventus R range
    • Exclusively available on Guru Clothing Site
    • Versatile, durable and comfortable
    • Subtle Aventus R branding
    • Wide range of sizes from XS to 4XL
  • Clearance

    Guru Black Zip Hoodie

    Regular price £19.99
    Regular price Was £39.99 Sale price Now£19.99
    • Warm, ribbed fleece layer perfect for year-round comfort
    • Snug, flexible fit that keeps heat in without restricting movement
    • Limited sizes left - grab this premium zipped hoodie before it’s gone

    Guru Black Zip Hoodie

    Regular price £19.99
    Regular price Was £39.99 Sale price Now£19.99
      This Guru zipped hoodie is designed to be both functional and stylish. It is made from a ribbed fleece material, which makes it warm enough to be worn as a top layer during the warmer months, or in conjunction with other layers during the winter.  It is very comfortable to wear, with a high-quality zip and draw string hood, along with hand-warmer pockets. It fits snugly enough to retain body heat but isn’t tight enough to restrict movement when casting.  Although designed for fishing, it is stylish and wouldn’t look out of place at any outdoor event. Available in black with flashes of orange with only a few sizes left. When they're gone, they're gone. *The materials used to construct this product are: 60% cotton, 40% polyester, 280GSM.
  • Bobble Hat

    Regular price £14.99
    Regular price £14.99 Sale price £14.99
    • Lock in cosy warmth with double-layer knitted design
    • Shield ears and head from cold with snug bobble fit
    • Stand out on the bank with bold stripe styling

    Bobble Hat

    Regular price £14.99
    Regular price £14.99 Sale price £14.99
      The Guru Bobble Hat cannot be missed on the bank, bold, bright and strikingly stylish. The Bobble Hat features orange and black stripes. This soft material double layer knitted beanie hat has been designed to keep you warm and comfortable during the colder months, keeping your ears and head totally covered from the elements.  Bobble hats are ideal for days that are dry but chilly, giving you the warmth, you need, without the restrictions of a hood. Keep warm, keep a clear view of the water. One size fits all. 
    • Double layer knitted beanie
    • Warm and comfortable
  • waterproof

    Waterproof Socks

    Regular price £29.99
    Regular price £29.99 Sale price £29.99
    • Stay warm in cold weather with superior insulation
    • Keep feet dry with breathable waterproof membrane
    • Enjoy comfort and durability with bonded three-layer construction

    Waterproof Socks

    Regular price £29.99
    Regular price £29.99 Sale price £29.99
      Guru Black Waterproof Socks will provide you with a high level of protection and insulation in colder weather conditions. They feature a breathable membrane that prevents the build-up of sweat and helps to keep your feet dry.  The socks have been designed with a three-layer construction; this means they are bonded together to create a single unit with no movement between them. Available in 2 sizes: UK 7-9 and UK 10-12.
    • Great insulation for use in colder weather conditions
    • Features a breathable membrane
    • Helps to keep your feet dry
    • Designed with a three-layer construction