-
Guru Low Light Sunglasses
Regular price £34.99Regular priceUnit price per£34.99Sale price £34.99Guru Low Light Sunglasses
Regular price £34.99Regular priceUnit price per£34.99Sale price £34.99- Our Low Light sunglasses are engineered specifically for when light levels are at their lowest, transforming your dawn and dusk fishing and those heavy dark days by the lake.
The yellow lenses work like magic in marginal light, filtering out disruptive blue wavelengths that make it difficult to see. This targeted filtration dramatically enhances contrast and depth perception, even when the natural light is fading. Early morning mist or late afternoon shadows become opportunities rather than a time to pack up.
The advanced yellow tint doesn't just reduce eye strain - it actively improves your vision. Built for extended wear during those longer sessions, the lightweight construction ensures comfort from first light to the last cast.
Complete UV protection safeguards your eyes while you focus entirely on the water, giving you the confidence to fish longer and more effectively in conditions others may avoid.
- Perfect for when light levels are at their lowest
- Filters out disruptive blue light
- Enhance contrast and depth perception
- Reduces eye strain
- Lightweight construction
- UV protection
-
Lanyard
Regular price £5.25Regular priceUnit price per£5.25Sale price £5.25- The Guru Lanyard is designed to keep glasses/sunglasses firmly in place on your head and reduces the chance of them falling in whilst fishing. It is also ideal for carrying a small LED torch, or any smaller items that you want to keep close to hand. With a suitable plastic pouch attached via a keyring loop, the Guru Lanyard even makes it easy to keep your licences and permits to hand.
-
Clearance
Guru Fleece Gilet
Regular price £19.99Regular price WasUnit price per£34.99Sale price Now£19.99- This fleece gilet is designed to keep your body warm, whether it is worn over the top of a lighter garment during the summer, or as an underlayer during the colder months. It is made from warm brushed fleece with an anti-pilling finish, to keep it looking great even after constant use.
It features a full length zip as well as a collar to keep your neck snug. There is a pocket on each side which can be used for storage or keeping your hands warm, as well as a zipped breast pocket for storing valuables.
Available in black with Guru orange accents. Sizes from small to XXXL.
- Warm brushed fleece
- Anti-pilling finish
- Full length zip
- Two side pockets
- Zipped breast pocket for storing valuables
-
Guru 1/4 Zip Fleece Black
Regular price £34.99Regular priceUnit price per£34.99Sale price £34.99This fleece jacket has a ¼ length zipped neck opening and is designed to be worn as an extra layer on those really cold, wet days, or as an outer layer when weather is more seasonable. It is made from a 240GSM warm brushed fleece with subtle Guru branding, which can be worn during any outdoor use...Guru 1/4 Zip Fleece Black
Regular price £34.99Regular priceUnit price per£34.99Sale price £34.99- This fleece jacket has a ¼ length zipped neck opening and is designed to be worn as an extra layer on those really cold, wet days, or as an outer layer when weather is more seasonable. It is made from a 240GSM warm brushed fleece with subtle Guru branding, which can be worn during any outdoor use, not just when you’re fishing.
Built with a regular fit to accommodate most body shapes, the ¼ length zip neck and collar will keep your neck covered and drafts out. There is a pocket on each side which can be used for storage or keeping your hands warm.
We have listened to your feedback and these fleeces are available from X-Small, all the way through to 4XL.
Available in black and grey with Guru orange accents.
- ¼ length zipped neck
- 240GSM warm brushed fleece
- Subtle Guru branding
- Available from X-Small to 4XL
- Two colours
-
Guru 1/4 Zip Fleece Grey
Regular price £34.99Regular priceUnit price per£34.99Sale price £34.99This fleece jacket has a ¼ length zipped neck opening and is designed to be worn as an extra layer on those really cold, wet days, or as an outer layer when weather is more seasonable. It is made from a 240GSM warm brushed fleece with subtle Guru branding, which can be worn during any outdoor use...Guru 1/4 Zip Fleece Grey
Regular price £34.99Regular priceUnit price per£34.99Sale price £34.99- This fleece jacket has a ¼ length zipped neck opening and is designed to be worn as an extra layer on those really cold, wet days, or as an outer layer when weather is more seasonable. It is made from a 240GSM warm brushed fleece with subtle Guru branding, which can be worn during any outdoor use, not just when you’re fishing.
Built with a regular fit to accommodate most body shapes, the ¼ length zip neck and collar will keep your neck covered and drafts out. There is a pocket on each side which can be used for storage or keeping your hands warm.
We have listened to your feedback and these fleeces are available from X-Small, all the way through to 4XL.
Available in black and grey with Guru orange accents.
- ¼ length zipped neck
- 240GSM warm brushed fleece
- Subtle Guru branding
- Available from X-Small to 4XL
- Two colours
-
Clearance
Sunset Tee
Regular price £14.99Regular price WasUnit price per£19.99Sale price Now£14.99- The Guru Sunset Tee is one of the newest additions to the Guru clothing stable. Crafted with a unique ‘peach skin’ finish, this t-shirt boasts a soft and velvety texture, making it incredibly comfortable to wear. Whether you're heading down to the river or just lounging around at home this tee is perfect for use in the summer months or as part of a layering system on colder days.
Available in navy, this tee features an orange Guru logo on the back, portrayed as a setting sun, hence the name Sunset Tee. There is also a small Guru logo on the front too; this tee both stylish and distinctive.
Made with high-quality materials, this t-shirt is durable and long-lasting. It can withstand frequent washing and retain its soft texture and shape.
With sizes ranging from small to XXXL, there is a Sunset Tee for everyone.
- Soft, velvety texture
- Will withstand frequent washes
- Large Guru 'Sunset' logo on back
- Available in navy only
- Small to XXXL
-
waterproof
Guru Waterproof Trainer
Regular price £74.99Regular priceUnit price per£74.99Sale price £74.99The Guru Waterproof Trainers combine performance technology with bankside wearability. Manufactured using a tough, Poly Oxford fabric with a tight basket-weave construction that makes it highly resistant to tears and abrasions. The fabric has been coated with a PFAS-free DWR (Durable Waterproof R...Guru Waterproof Trainer
Regular price £74.99Regular priceUnit price per£74.99Sale price £74.99- The Guru Waterproof Trainers combine performance technology with bankside wearability. Manufactured using a tough, Poly Oxford fabric with a tight basket-weave construction that makes it highly resistant to tears and abrasions. The fabric has been coated with a PFAS-free DWR (Durable Waterproof Repellent) that causes water to bead and roll off the surface rather than soaking in, without the use of harmful synthetic chemicals.
Paired with a fully waterproof and breathable 25K rated inner membrane. These Guru trainers are engineered to handle whatever conditions you throw at them, keeping water firmly on the outside while ensuring your feet stay comfortable, whether you’re fishing a match or out bit bashing for a few hours.
Underfoot, a highly durable, Guru branded rubber sole delivers reliable grip and traction across both wet and dry surfaces, while our heel positioning technology provides excellent stability even on the most challenging terrain.
Designed to colour-match our existing Guru range of clothing and tackle, these trainers slot seamlessly into your Guru collection. As with all our clothing range, they must look good too and these trainers not only deliver on performance, but they also look extremely stylish and could be worn day-to-day, not just on the bank. They come as standard with Guru orange laces, but for those that prefer something more subtle, there is an additional black pair in the box.
They are available in black, with orange accents and come in sizes 7 to 12.
- Hard wearing outer fabric
- Water repellent PFAS-free DWR coating
- Fully waterproof 25K rated inner membrane
- Heel positioning technology provides excellent stability
- Windproof, breathable and comfortable
- Durable rubber sole
- Sizes 7-12
-
Clearance
Jersey Shorts
Regular price £19.99Regular price WasUnit price per£29.99Sale price Now£19.99- These shorts are comfortable yet stylish, boasting the classic Guru orange and black colours with a large Guru logo on the left leg. Incorporating a drawstring waist and zipped side pockets.
They come in a wide range of sizes to cover different anglers needs; Small right through to XXXL.
- Guru black and orange
- Zipped pockets
-
Clearance
Gradient Connect Tee
Regular price £14.99Regular price WasUnit price per£19.99Sale price Now£14.99Gradient Connect Tee
Regular price £14.99Regular price WasUnit price per£19.99Sale price Now£14.99- The Connect Tee is a classic addition to Guru’s summer catalogue. Crafted from premium materials, this tee boasts a soft, velvety texture that is gentle to the touch and a dream to wear.
The Connect Tee is perfect for summer, designed to keep you cool and comfortable even in the hottest weather. Its classic, understated design is simple yet stylish, making it extremely versatile; you can wear this t-shirt anywhere!
This tee not only looks great, but it's also built to last and will withstand frequent washes without losing its shape, colour, or texture, making it a reliable and stylish addition to your t-shirt collection.
Featuring a subtle Guru design on the front and a small Guru logo between the shoulders, this tee adds a touch of sophistication to your bankside attire. Available in two classic colours, black and white.
The Connect Tee is available in sizes ranging from small to XXXL, ensuring a comfortable and flattering fit for everyone, the perfect combination of comfort, style, and durability.
- Soft, velvety texture
- Will withstand frequent washes
- Orange Guru print on the front
- Available in two colours
- Small to XXXL
-
Hoodie Navy
Regular price £39.99Regular priceUnit price per£39.99Sale price £39.99A thick, warm hooded garment, with an embroided Guru logo on the front and a large Guru logo graphic on the back. Orange toggle/pullers on the hood for tightening. Elasticated seams on the cuffs and hem. Also features a navy ‘Knowledge Is Power’ embroided on one sleeve. Single large front open ...Hoodie Navy
Regular price £39.99Regular priceUnit price per£39.99Sale price £39.99- A thick, warm hooded garment, with an embroided Guru logo on the front and a large Guru logo graphic on the back.
Orange toggle/pullers on the hood for tightening. Elasticated seams on the cuffs and hem. Also features a navy ‘Knowledge Is Power’ embroided on one sleeve.
Single large front open pocket, with two internal small pockets within this.
- A thick, warm hooded garment
- Large Guru logo on the back
- Elasticated seams on the cuffs and hem
- Single large front open pocket
-
Match Kombats
Regular price £49.99Regular priceUnit price per£49.99Sale price £49.99- These combat-style trousers have been designed so that they are a perfect fit for the match angler. Our own design team re-modelled this classic military design and opted for a 150gsm ripstop fabric, which is not only lightweight and extremely durable, but also dries very quickly should you get caught out in rain, or even fall in the lake!
They are the perfect choice during the warmer months of the year, as this material also wicks moisture away from your skin and they are impregnated with mosquito repellent. They are secured via a button and a zip fly, plus have buckles on either side so that they can be adjusted for the perfect fit – there are also belt loops should you wish to wear one.
You won’t be lacking for pockets either as there are nine in total, with two on each side – one zipped and the other open – plus a large touch-close fastener on the side of each leg and at the rear, plus pockets within pockets to help you store everything so that you can easily find it but it won’t accidentally fall out.
They are available in Black and in sizes from Small to XXXL.
-
Clearance
Lightweight Hoodie
Regular price £14.99Regular price WasUnit price per£39.99Sale price Now£14.99Lightweight Hoodie
Regular price £14.99Regular price WasUnit price per£39.99Sale price Now£14.99- This Guru hoodie is the perfect choice for the summer months or for wearing during the day in winter. Alternatively, when you need an extra layer in the evenings/mornings/cooler days, but a standard hoodie is far too warm to be comfortable.
Emblazoned with a large Guru logo on the back this hoodie makes a statement as well as being extremely comfortable. It's made from a mixture of cotton/polyester/spandex which allows it to be fairly snug fitting and tailored to the shape of a typical upper body, whilst at the same time allowing complete freedom of movement, which is essential when casting, etc.
The cuffs and neck are loose-fitting, to allow plenty of air flow, and the hood can be adjusted via a drawcord.
It is available in classic Guru black with orange accents and only in sizes medium and large. Grab yourself one now while stocks last!
*The materials used to construct this product are:
58% cotton, 38% polyester, 5% spandex, 270GSM.
-
Mainline Match Pink 3D Cap
Regular price £13.99Regular priceUnit price per£13.99Sale price £13.99Designed with a full day’s fishing in mind, the Mainline Match 3D Cap offers practical performance with a sharp look. The front panels feature a raised Mainline embroidered logo, formed using layered stitching for a durable, standout finish. The rear panels use a lighter, more breathable materia...Mainline Match Pink 3D Cap
Regular price £13.99Regular priceUnit price per£13.99Sale price £13.99- Designed with a full day’s fishing in mind, the Mainline Match 3D Cap offers practical performance with a sharp look. The front panels feature a raised Mainline embroidered logo, formed using layered stitching for a durable, standout finish.
The rear panels use a lighter, more breathable material to improve airflow and reduce heat build-up during extended wear in warm conditions. Available in two colourways; pink with black or black with pink. Both caps combine a functional, robust construction with sharp, bold branding.
-
Joggers
Regular price £49.99Regular priceUnit price per£49.99Sale price £49.99- The Guru Black Joggers as the name suggests come in a classic black colour and feature the trademark orange Guru logo. They also boast flashes of this vivid orange on the zips of the trousers too.
The joggers have been manufactured from one-sided brushed fleece. Unlike traditional fleece, this has been specifically designed to offer low moisture absorption. This not only ensures that, should things heat up on the bank, you won’t have to worry about sweat but it also ensures that you won’t be stood soaking for hours, should you get caught out in a short and sharp storm.
This fleece is also warm enough to be worn for year-round fishing, either as an underlayer for your heavy-duty winder waders or on their own in the autumn and spring.
The Guru Black Joggers come in an extensive size range to cover all anglers needs. We have listened to feedback from customers and these Joggers are now available from XS right through to 4XL. Guaranteeing a comfortable and flattering fit for every body shape.
- Created from one-sided brushed fleece
- Low moisture absorption
- Stylish and warm
- Warm enough to be worn all year round
- Extensive size range - XS to 4XL
-
Guru Mug
Regular price £6.99Regular priceUnit price per£6.99Sale price £6.99- The Guru ceramic mug elevates brew time with its striking design. Its matt black exterior and vibrant orange interior showcase the brand’s aesthetic, while the hook-shaped handle adds unique functionality.
Packaged in a recycled cardboard gift box and featuring a bold Guru logo, this mug is no ordinary brew time accessory.
Capacity: 360ml. Dimensions: 98 x 92mm diameter.
- Matt black exterior
- Vibrant orange interior
- Hook-shaped handle
- Packaged in cardboard gift box
- Capacity: 360ml
-
Magnify Tee Black
Regular price £19.99Regular priceUnit price per£19.99Sale price £19.99- Stay cool, comfortable and sharp out on the water with our Magnify Tee. Designed for anglers who demand both style and functionality, this tee blends 60% soft cotton for all-day comfort with 40% durable polyester for moisture-wicking performance and long-lasting wear.
Featuring a small logo on the front left chest and a bold, oversized version across the back, it delivers a clean, classic look from the front and makes a statement from behind. Whether you're by the pond on an early morning sunrise or at a BBQ with friends and family, this versatile tee has you covered.
This tee has a regular fit and available in two colours, black and grey. We have listened to feedback and our t-shirts now come in sizes XS to 4XL ensuring there’s a Magnify Tee for everyone.
*The materials used to construct this t-shirt are:
60% cotton, 40% polyester.
- Breathable cotton/polyester blend
- Supreme comfort and durability
- Large logo on back
- Minimal front profile with small logo
- Perfect for both fishing and everyday wear
- Two colours available
- Comes in XS to 4XL
Added to your cart0
Subtotal
£0.00
