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Neck Warmer
Regular price £12.99Regular priceUnit price per£12.99Sale price £12.99Designed to keep those biting winds at bay the Guru Neck Warmer helps you stay warm and comfortable during those cold days on the bank. The soft outer shell provides protection from harsh winds but remains comfortable against your skin, while the fleece lining offers insulation to trap heat and p...Neck Warmer
Regular price £12.99Regular priceUnit price per£12.99Sale price £12.99- Designed to keep those biting winds at bay the Guru Neck Warmer helps you stay warm and comfortable during those cold days on the bank. The soft outer shell provides protection from harsh winds but remains comfortable against your skin, while the fleece lining offers insulation to trap heat and protect you from dropping temperatures.
With an ergonomic shape at the front, this neck warmer contours perfectly to cover your neckline by tucking into your jacket or coat, eliminating gaps where cold air might sneak in. The integrated drawcord allows you to customise the fit, ensuring it stays securely in place whether you're setting up or casting out.
With a sleek black design and orange Guru logo, this neck warmer could be worn anywhere. Whether you're spending hours by the lake, out walking the dog or braving a cold commute, this is an essential piece of kit that will deliver reliable warmth when you need it most.
- Fleece lined
- Soft outer shell
- Drawcord to adjust fit
- Ergonomically shaped to cover neckline
- Perfect for any outdoor activity
- Sleek black with orange Guru logo
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Polo Shirt
Regular price £9.99Regular price WasUnit price per£26.99Sale price Now£9.99- A classic polo shirt design with iconic Guru logo on the chest.
Ergonomic fit around the shoulders and arms and finished with orange trim.
Available in Small to XXXL.
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Lite Hoodie
Regular price £12.99Regular price WasUnit price per£34.99Sale price Now£12.99- This is the perfect choice for the summer months or for wearing during the day in winter. Alternatively, when you need an extra layer in the evenings/mornings/cooler days, but a standard hoodie is far too warm to be comfortable.
The hoodie is made from a mixture of cotton/polyester/spandex which allows it to be fairly snug fitting and tailored to the shape of a typical upper body, whilst at the same time allowing complete freedom of movement, which is essential when casting, etc.
The cuffs and neck are loose-fitting, to allow plenty of air flow, and the hood can be adjusted via a drawcord.
It is available in grey, with only a few sizes left.
*The materials used to construct this product are:
58% cotton, 38% polyester, 5% spandex, 270GSM.
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Guru Black Zip Hoodie
Regular price £14.99Regular price WasUnit price per£39.99Sale price Now£14.99Guru Black Zip Hoodie
Regular price £14.99Regular price WasUnit price per£39.99Sale price Now£14.99- This Guru zipped hoodie is designed to be both functional and stylish. It is made from a ribbed fleece material, which makes it warm enough to be worn as a top layer during the warmer months, or in conjunction with other layers during the winter.
It is very comfortable to wear, with a high-quality zip and draw string hood, along with hand-warmer pockets. It fits snugly enough to retain body heat but isn’t tight enough to restrict movement when casting.
Although designed for fishing, it is stylish and wouldn’t look out of place at any outdoor event.
Available in black with flashes of orange with only a few sizes left. When they're gone, they're gone.
*The materials used to construct this product are:
60% cotton, 40% polyester, 280GSM.
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Guru Water Bottle 1 Litre
Regular price £9.99Regular priceUnit price per£9.99Sale price £9.99- Stay hydrated while you’re on the bank with this premium Guru Water Bottle. Constructed from lightweight yet durable Tritan™ food grade material, this 1-litre bottle combines rugged functionality with thoughtful design. Tritan™ is synonymous with producing premium, high-end water bottles with unique properties that ensure the bottle won't warp or discolour over time, handles extreme temperatures well and with zero plastic taste or odour transfer.
The impact-resistant construction of this Guru-branded water bottle ensures it can not only handle the demands of life on the bank but also any outdoor use, while remaining completely BPA-free for your safety. BPA (Bisphenol A) is a harmful industrial chemical used in the construction of many polycarbonate plastics, including water bottles. BPA-free means that this product is made without this chemical.
Staying properly hydrated is crucial for all anglers, especially during long matches exposed to the elements. Dehydration can impair your concentration, reduce physical stamina and even affect your decision-making. Whether you're battling the summer heat or braving cold conditions, maintaining adequate fluid intake helps regulate body temperature and keeps you performing at your best.
You’ll never have to worry about leaks thanks to the bottle's secure sealing system. The generous 1-litre capacity means fewer refills, while clear 100ml increment markings make it easy to track your hydration or measure water for bait preparation with precision.
The water bottle features a removable strainer that holds back ice cubes and chunky ingredients like lemon or ginger while you drink. This makes it perfect for anyone who prefers infusing their water with natural flavours or keeping their drinks ice-cold.
Maintenance is effortless; simply pop it in the dishwasher after use. The ergonomic design features the Guru logo and fits comfortably in your hand, Fusion Carryall or side pockets. Whether you're pleasure fishing or fishing a match, this water bottle is perfect for keeping you hydrated and like many other products of ours, also lends itself to any outdoor or physical activity.
So, whether you’re by the river, out in the hills exploring or down the gym keeping in shape, this versatile water bottle delivers reliable performance whatever you’re doing. Built for durability and designed for convenience, it's the perfect hydration solution that you can count on every time.
*The materials used to construct this water bottle are:
Bottle: 100% Tritan™ BPA Free Copolyester
Lid and insert: 100% Food Grade PP (polypropylene)
- Durable, lightweight & impact-resistant
- Constructed from food grade materials
- BPA-free, safe hydration without harmful chemicals
- Leakproof, secure lid
- 1-litre capacity
- 100ml increments
- Dishwasher safe, easy to clean
- Ergonomic & stylish design
- Guru branded logo
- Built for anglers and outdoor use
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Guru QM1 Technical Tee
Regular price £16.99Regular price WasUnit price per£21.99Sale price Now£16.99Guru QM1 Technical Tee
Regular price £16.99Regular price WasUnit price per£21.99Sale price Now£16.99- The QM1 Technical Tee is a limited edition run, only available on the Guru Clothing Site.
The black and grey design, is subtle yet effective, creating an extremely stylish tee; you can wear this for any occasion, not just when fishing! This tee not only looks great, but it's also built to last and will withstand frequent washes without losing its shape, colour, or texture, making it a reliable and stylish addition to your t-shirt collection.
Boasting a soft, smooth, texture that is gentle to the touch and a dream to wear. The QM1 Technical Tee features a drawing of the popular QM1 hook on the back, with the technical specifications of the hook highlighted. To finish the t-shirt off, there is a matching black and grey Guru logo on the front.
Available in black and grey, this tee comes in a comprehensive range of sizes from XS to 4XL, guaranteeing a comfortable and flattering fit for every body shape. Combining premium comfort, contemporary style and exceptional durability, this tee shirt is a must-have for all the Gurus out there.
Fans of this t-shirt may also be interested in its sister tee, which showcases the Kaizen Hook instead of the QM1. Also available exclusively on the Guru Clothing site.
*The materials used to construct this tee shirt are:
60% cotton, 40% polyester.
- Limited edition
- Soft, velvety texture
- Will withstand frequent washes
- QM1 technical drawing logo on back
- Available in black and grey
- XS to XXXXL
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Guru Kaizen Technical Tee
Regular price £21.99Regular priceUnit price per£21.99Sale price £21.99Guru Kaizen Technical Tee
Regular price £21.99Regular priceUnit price per£21.99Sale price £21.99- The Kaizen Technical Tee is a limited edition run, only available on the Guru Clothing Site.
The black and grey design, is subtle yet effective, creating an extremely stylish tee; you can wear this for any occasion, not just when fishing! This tee not only looks great, but it's also built to last and will withstand frequent washes without losing its shape, colour, or texture, making it a reliable and stylish addition to your t-shirt collection.
Boasting a soft, smooth, texture that is gentle to the touch and a dream to wear. The Kaizen Technical Tee features a drawing of the popular Kaizen hook on the back, with the technical specifications of the hook highlighted. To finish the t-shirt off, there is a matching black and grey Guru logo on the front.
Available in black and grey, this tee comes in a comprehensive range of sizes from XS to 4XL, guaranteeing a comfortable and flattering fit for every body shape. Combining premium comfort, contemporary style and exceptional durability, this tee shirt is a must-have for all the Gurus out there.
Fans of this t-shirt may also be interested in its sister tee, which showcases the QM1 Hook instead of the Kaizen. Also available exclusively on the Guru Clothing site.
*The materials used to construct this tee shirt are:
60% cotton, 40% polyester.
- Limited edition
- Soft, velvety texture
- Will withstand frequent washes
- Kaizen hook technical drawing logo on back
- Available in black and grey
- XS to XXXXL
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Patch Beanie Grey
Regular price £12.99Regular priceUnit price per£12.99Sale price £12.99- This versatile Patch Beanie combines warmth and style with a timeless look. Designed with a snug yet comfortable fit, the stretchy knitted fabric accommodates various head sizes while maintaining its classic style. It’s soft fleecy lining increases the thermal properties and keeps out the cold on windy days.
It comes in black or grey, each featuring a distinctive Guru patch logo positioned on the front. The soft texture ensures all-day comfort, making it perfect for any outdoor activity, not just when you’re fishing; they even look great for everyday casual wear.
The Guru Patch Beanie delivers not only superior warmth, it also looks great in any setting.
*The materials used to construct this beanie are:
100% acrylic
- Classic beanie fit
- Stretchy knitted fabric
- Soft fleece lining
- Guru patch logo on front
- Two colours available
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Magnify Tee Grey
Regular price £19.99Regular priceUnit price per£19.99Sale price £19.99- Stay cool, comfortable and sharp out on the water with our Magnify Tee. Designed for anglers who demand both style and functionality, this tee blends 60% soft cotton for all-day comfort with 40% durable polyester for moisture-wicking performance and long-lasting wear.
Featuring a small logo on the front left chest and a bold, oversized version across the back, it delivers a clean, classic look from the front and makes a statement from behind. Whether you're by the pond on an early morning sunrise or at a BBQ with friends and family, this versatile tee has you covered.
This tee has a regular fit and available in two colours, black and grey. We have listened to feedback and our t-shirts now come in sizes XS to 4XL ensuring there’s a Magnify Tee for everyone.
*The materials used to construct this t-shirt are:
60% cotton, 40% polyester.
- Breathable cotton/polyester blend
- Supreme comfort and durability
- Large logo on back
- Minimal front profile with small logo
- Perfect for both fishing and everyday wear
- Two colours available
- Comes in XS to 4XL
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Guru Polo
Regular price £21.99Regular priceUnit price per£21.99Sale price £21.99- Our Guru Navy Polo is where comfort meets clean, technical style. Created from premium fabric, this polo not only looks smart but delivers breathable softness with the added durability and moisture control.
Designed for long sessions on the water or understated casual wear, it features a sleek Guru logo in vibrant orange on the front and a subtle embroidered GURU on the back just below the collar. A touch of orange fabric detailing around the collar adds a bold, eye-catching finish that sets it apart without going over the top.
This polo has a regular fit and available in navy only. Sizes run from XS to 4XL ensuring there’s a polo shirt to fit everyone.
*The materials used to construct this t-shirt are:
60% cotton, 40% polyester.
- Comfort and performance
- Clean, modern look
- Embroidered ‘GURU’ logo on back
- Subtle branding
- Orange accents around the collar
- Ideal for fishing or casual outdoor wear
- Classic polo fit with breathable construction
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Glitch Tee Red
Regular price £19.99Regular priceUnit price per£19.99Sale price £19.99- Engineered for comfort, style, and performance, the Glitch Tee is built to keep you cool on and off the water. Created using premium fabric, this t-shirt delivers soft, breathable comfort with added durability which will withstand wash after wash.
The design features a clean, minimal Guru logo on the front, paired with a striking glitched Guru logo on the back – a modern twist that stands out. Whether you're out and about town or down the pond fishing, this tee combines performance with a sharp, fishing-inspired look.
This tee has a regular fit and available in two colours, navy and red. We have listened to feedback and our t-shirts now come in sizes XS to 4XL ensuring there’s a Glitch Tee for everyone.
*The materials used to construct this t-shirt are:
60% cotton, 40% polyester.
- Breathable cotton/polyester blend
- Supreme comfort and durability
- Bold logo on back
- Minimal front profile with small logo
- Perfect for both fishing and everyday wear
- Two colours available
- Comes in XS to 4XL
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Aventus Polo
Regular price £21.99Regular priceUnit price per£21.99Sale price £21.99- Our Aventus Black Polo retains the classic back polo shirt design, with a nod to Guru’s premium Aventus range. – where comfort meets clean, technical style. Created from a premium cotton/polyester blend fabric, this polo shirt delivers breathable softness and durability whilst maintaining a clean, classic look.
Designed for long sessions on the water or casual wear, it features subtle Aventus branding on the front chest and on the back below the collar. This polo shirt can be worn anywhere, whether you’re at a BBQ with friends or fishing a match down the pond, this polo has you covered.
Available in black, with a regular fit and sizes running from XS to 4XL there is an Aventus Polo to fit everyone.
*The materials used to construct this t-shirt are:
60% cotton, 40% polyester.
- Lightweight cotton/poly blend
- Subtle Aventus branding
- Ideal for fishing or casual outdoor wear
- Classic polo fit with breathable construction
- Sizes S-4XL
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Guru Orange Trucker Cap
Regular price £13.99Regular priceUnit price per£13.99Sale price £13.99- Stay cool, comfortable, and focused on the catch with our Orange Trucker Cap. Designed with anglers in mind, this cap features a classic trucker style with breathable mesh backing to keep air flowing during long days on the water. The durable cotton front panel a black embroidered Guru logo and the sleek orange finish that pairs easily with any outdoor gear, while the pre-curved brim offers essential sun protection for your eyes and face. The adjustable snapback ensures a secure fit for all head sizes, and its lightweight construction means you’ll forget you’re even wearing it.
- Breathable mesh back for all-day ventilation
- Durable cotton front with a neutral grey finish
- Pre-curved brim for optimal sun protection
- Adjustable snapback closure for a custom fit
- Lightweight and quick-drying – perfect for fishing trips
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Guru Grey Patch Trucker Cap
Regular price £13.99Regular priceUnit price per£13.99Sale price £13.99Guru Grey Patch Trucker Cap
Regular price £13.99Regular priceUnit price per£13.99Sale price £13.99- Stay cool, comfortable, and focused on the catch with our Grey Patch Trucker Cap. Designed with anglers in mind, this cap features a classic trucker style with breathable mesh backing to keep air flowing during long days on the water. The durable cotton front panel sports Guru logo with a black patch and the sleek grey finish that pairs easily with any outdoor gear, while the pre-curved brim offers essential sun protection for your eyes and face. The adjustable snapback ensures a secure fit for all head sizes, and its lightweight construction means you’ll forget you’re even wearing it.
- Breathable mesh back for all-day ventilation
- Durable cotton front with a neutral grey finish
- Pre-curved brim for optimal sun protection
- Adjustable snapback closure for a custom fit
- Lightweight and quick-drying – perfect for fishing trips
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Guru Black 3D Cap
Regular price £13.99Regular priceUnit price per£13.99Sale price £13.99- Engineered for both function and style, the Black 3D Cap is built to handle long days on the water while keeping you looking sharp. Featuring a bold 3D-embroidered Guru logo on the front, this cap delivers a standout look with rugged performance. Crafted with anglers in mind, it combines a structured front panel for durability with a lighter material back that keeps you cool when the heat kicks in. The deep black colour hides stains and wear, making it a reliable companion for every fishing trip.
- Bold 3D embroidered logo for a standout, premium finish
- Structured front and curved brim for sun protection and durability
- Moisture-wicking sweatband keeps you dry and focused
- Adjustable back for a secure, personalized fit
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Guru Amplify Sunglasses
Regular price £34.99Regular priceUnit price per£34.99Sale price £34.99- See beneath the surface with precision-engineered clarity with our Amplify sunglasses. The polarised lenses will help cut through the surface glare giving you that competitive edge on match days.
The rose copper tinted lens amplifies contrast and sharpens depth perception, revealing underwater features, fish movement and bottom contours that would otherwise remain invisible.
Every cast becomes more strategic when you can see what lies beneath the surface. Engineered specifically for fishing, the Amplify sunglasses deliver across all light conditions. Whether you're battling the bright midday sun or navigating subtle reflections on those early morning starts, these lenses adapt to give you the visual clarity you need.
The smoke grey frame combines lightweight durability with a stylish design, ensuring comfort during longer sessions. Complete UV protection shields your eyes from harmful rays, so you can focus entirely on what matters - catching more fish!
- Polarised lenses
- Cut through the surface glare
- Improves contrast and sharpens depth perception
- Deliver across all light conditions
- Smoke grey frame
- Lightweight, stylish and durable
- UV protection
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