Functional and stylish the Mainline Match Cap ticks all the boxes. Crafted from a navy blue material with a velvety feel. There is an adjustable buckle on the back which can be slotted inside the cap to hide the strap away. The classic Mainline Match logo is printed on the front and Mainline Match written down the side of the cap. Suitable for all year-round action or day-to-day casual wear. One size fits all.
• Adjustable buckle
• Functional and stylish

Whether you're heading down to the lake or just lounging at home this Mainline Baits tee is perfect for use in the summer months or as part of a layering system on colder days. Featuring a large Mainline Baits print on the front, the tee comes in classic olive-green and is made from 100% cotton giving the t-shirt an exceptionally soft and light feel. Whether you're gearing up for your next session or wearing with jeans when you’re out and about, this tee is made to be versatile and suitable for any occasions. Comes in olive green, with sizes ranging from small to XXXL.
• 100% cotton
• Breathable
• Mainline Baits logo

Everybody loves a fishing hoodie and this classic olive-green Mainline Baits version not only looks great but is also warm and comfy due to its soft fleece lining.  The fleecy jersey material feels very cosy against your skin. The hood has a snug, crossover fit, to help keep out the cold and keep your neck warm which can be adjusted via two drawcord loops at the front; designed so that they are easy to adjust but won’t dangle down when you’re photographing a fish. The large ‘kangaroo pouch’ pocket on the front features the classic Mainline logo and is great for keeping your hands warm and storing items such as your phone, receiver or car keys Comes in olive green, in sizes from small to XXXL.
• Classic hoodie
• Warm and functional
• Fleece jersey material
• Front pocket
• Mainline Baits logo

Functional and stylish the Mainline Carp Camo Cap ticks all the boxes. Crafted from a soft-feel material. There is an adjustable buckle on the back which can be slotted inside the cap to hide the strap away. The classic Mainline logo is printed on the front and Mainline Baits written down the side of the cap. Suitable for all year-round action or day-to-day casual wear. One size fits all.
• Adjustable buckle
• Mainline logo on front

Designed specifically for fishing and outdoor enthusiasts, this hoodie combines lightweight warmth with breathable comfort, making it perfect for long days on the bank or casual outdoor activities. The inside draw cords in the hood allow for an adjustable fit, keeping you shielded from the wind or sun while ensuring maximum comfort. A hidden phone pocket inside the front pouch offers a secure spot for your phone or small essentials, so you can focus on fishing without worrying about your personal items. The pocket design keeps your device safe and easily accessible, perfect for quick photos or calls on the go. Crafted from moisture-wicking, stretchy fabric, this hoodie moves with you, whether you're casting, reeling in, or walking to your swim. The elasticated cuffs and hem ensure a snug fit, while the sleek design makes it suitable for both fishing trips and casual wear. Whether you’re on the lake, river or prepping at home, the Guru lightweight hoodie combines style, functionality and practicality for every angler. Available in black and grey, in sizes small to XXXL. *The materials used to construct the hoodies are: 60% cotton, 40% polyester.
• Lightweight, breathable fabric
• Adjustable inside drawcords for a custom fit
• Hidden phone pocket for secure storage
• Soft, stretchy, moisture-wicking material
• Unrestricted movement

Designed specifically for fishing and outdoor enthusiasts, this hoodie combines lightweight warmth with breathable comfort, making it perfect for long days on the bank or casual outdoor activities. The inside draw cords in the hood allow for an adjustable fit, keeping you shielded from the wind or sun while ensuring maximum comfort. A hidden phone pocket inside the front pouch offers a secure spot for your phone or small essentials, so you can focus on fishing without worrying about your personal items. The pocket design keeps your device safe and easily accessible, perfect for quick photos or calls on the go. Crafted from moisture-wicking, stretchy fabric, this hoodie moves with you, whether you're casting, reeling in, or walking to your swim. The elasticated cuffs and hem ensure a snug fit, while the sleek design makes it suitable for both fishing trips and casual wear. Whether you’re on the lake, river or prepping at home, the Guru lightweight hoodie combines style, functionality and practicality for every angler. Available in black and grey, in sizes small to XXXL. *The materials used to construct the hoodies are: 60% cotton, 40% polyester.
• Lightweight, breathable fabric
• Adjustable inside drawcords for a custom fit
• Hidden phone pocket for secure storage
• Soft, stretchy, moisture-wicking material
• Unrestricted movement

The Guru Intersect Navy T-Shirt is a smart, stylish navy blue T-Shirt that features orange Guru branding on the front and Guru logo on the back. Perfect for the warmer months and wearing above our Thermal Shirt in the colder months.  Available in a wide size range; Small, Medium, Large, XL, XXL and XXXL.
• Smart, stylish navy blue T-Shirt
• Guru branding on the front
• Guru logo on the back
• Perfect for the warmer months

What can be said about the Guru Polar Joggers - quite possibly the warmest, coziest joggers you'll ever wear. Building on the enduring popularity of our classic Black Joggers, these cold-weather pants have received a serious interior upgrade. Like the original, they're crafted from a moisture-wicking one-sided brushed fleece but the Polar Joggers take cold-weather performance to the next level with the addition of an internal sherpa fleece lining. This premium insulation traps heat while remaining lightweight and breathable. These are a serious cold-weather essential. Substantial enough to serve as a warm outer layer like traditional joggers, the Polar Joggers can also function as a versatile underlayer when worn beneath your bib & braces or waterproof outerwear. Their unparalleled insulation and moisture management make them a reliable choice for tackling the elements in any conditions.  The Polar Joggers are available in Black and Grey and come in a wide range of sizes too. From XS to 4XL there is a Polar Jogger to keep everybody warm on those freezing days by the water’s edge. *The materials used to construct this product are: 100% polyester.
• Sherpa Fleece lining
• Outer brushed fleece
• Ideal as outer or under layer
• Sizes from XS to 4XL

The Guru Hybrid Jacket combines the attributes of a polar fleece and a puffer jacket. This innovative design has been engineered to meet the demands of those anglers who refuse to compromise between warmth, comfort and mobility. This Hybrid Jacket is extremely versatile. By blending lightweight fleece properties with advanced hollow fibre technology, the jacket delivers exceptional performance. Whether you're roaming around a riverbank, feeder fishing or sat shipping your pole all day, this jacket adapts seamlessly to your movements and weather conditions. The jacket's construction is broken down into two distinctive areas. Fleece arms and detachable hood provide incredible flexibility and comfort, allowing unrestricted movement. Meanwhile, the puffer-style mid-section uses hollow fibre technology to generate optimal core warmth without added weight or bulk. Some thoughtful design elements further enhance the jacket's adaptability. The windproof mid-section protects against harsh elements, while an extended back prevents drafts and ensures the jacket stays in place when casting and netting fish. The snug-fitting, detachable fleece-lined hood and high-zip neck offer additional protection from cold conditions. Practical features include a phone pocket on the chest and two zipped, fleece-lined pockets on the sides, all providing secure storage and warmth for cold hands. Whilst the high-quality zips underpin the jacket's quality and performance. Available in Charcoal and sizes XS to 4XL. *The materials used to construct this product are: 100% polyester.
• Blends fleece hollow fibre technology
• Allows unrestricted movement
• Core warmth through puffer-style mid-section
• Extended back prevents drafts
• Detachable fleece-lined hood
• Fleece-lined pockets
• Available in XS to 4XL

The Guru Hybrid Gilet delivers exceptional core warmth without compromising mobility. Designed as the ideal layering piece, it provides insulation that complements your hoodie or sweatshirt, ensuring you don’t overheat when active. The gilet's construction allows you to move freely, maintaining an optimal body temperature without the bulk or restriction of traditional jackets. This Hybrid Gilet is extremely versatile. Utilising advanced hollow fibre technology, the gilet delivers exceptional performance. Whether you're roaming around a riverbank, feeder fishing or sat shipping your pole all day, this jacket adapts seamlessly to your movements and weather conditions. Perfect for those cool spring mornings when it’s not quite cold enough for a jacket.  The gilet has a fleec-lined, detachable hood which can be removed when wearing a hoodie underneath. The puffer-style mid-section uses hollow fibre technology to generate optimal core warmth without added weight or bulk. Some thoughtful design elements further enhance the gilet’s adaptability. The windproof body protects against harsh elements, while an extended back prevents drafts and ensures the gilet stays in place when casting and netting fish. The snug-fitting, detachable fleece-lined hood and high-zip neck offer additional protection when required. Practical features include a phone pocket on the chest and two zipped, fleece-lined pockets on the sides, all providing secure storage and warmth for cold hands. Whilst the high-quality zips underpin the gilet's quality and performance. Available in Black and sizes XS to 4XL. *The materials used to construct this product are: 100% polyester.
• Perfect as part of a layering system
• Hollow fibre technology
• Allows unrestricted movement
• Core warmth through puffer-style mid-section
• Extended back prevents drafts
• Detachable fleece-lined hood
• Fleece-lined pockets
• Available in XS to 4XL

The Guru Sun Core Shirt provides the ultimate protection and comfort on those sunny days by the lake. Crafted with an extremely lightweight material, this shirt is designed to keep you cool and comfortable, no matter how high the temperature rises.  The Sun Core Shirt’s innovative fabric offers certificated UPF 50 protection, effectively blocking 98% of the sun’s harmful rays. This significantly reduces your risk of sunburn and long-term skin damage, offering better protection than most sunscreens. With long sleeves designed to cover and protect large areas of your skin, you can enjoy your fishing with peace of mind knowing you’re well-protected. Unlike sunscreen, which can wear off or wash away, the Sun Core Shirt provides consistent and reliable protection throughout the day. This makes it the natural choice for those who spend extended periods on the bank. Available in three fantastic designs, the Sun Core Shirt combines stylish looks with high performance, ensuring you still look the business while safeguarding your skin.
• The Aventus Sun Core Shirt plays on the popular Aventus logo. Predominantly, greys, blacks and blues, with small Aventus logos covering the full shirt. A full-sized Aventus logo emblazoned on the front and a classic Guru logo on the back.
• The Guru Sun Core Shirt is an understated Guru Grey version with subtle logos on the front and back.
• The Hexagon Sun Core Shirt comes in a gradient of light blue and greys. Multi-coloured hexagons break up the mainly plain pattern on the front and back of the shirt, with a Guru logo located on the sleeves.

All Sun Core Shirts come in a wide range of sizes, from small to XXXL. 

• Extremely lightweight material
• Ultimate protection and comfort
• Certificated UPF 50 protection
• Long sleeves
• Increased protection compared to sunscreen
• Three stylish designs
• Wide range of sizes

To celebrate the release of our 50th podcast, we have launched an extremely limited-edition t-shirt. The 50th Podcast Tee is only available on the Guru Clothing Site and when they’re gone, they’re gone! Its classic, subtle design is simple yet stylish, making it extremely versatile; you can wear this t-shirt anywhere! This tee not only looks great, but it's also built to last and will withstand frequent washes without losing its shape, colour, or texture, making it a reliable and stylish addition to your t-shirt collection. The 50th Podcast Tee features the Fishing Gurus Podcast Logo on the front offering a subtle yet distinctive nod to the podcast. The rear of the tee showcases the signatures of all fifty guests who have been part of the podcast so far. These names include Steve Ringer, Andy Bennett, Will Raison, Andy May and Adam Rooney to name just a few. Exclusively available in black only, with white signatures, this tee comes in a comprehensive range of sizes from small to XXXL, guaranteeing a comfortable and flattering fit for every body shape. Combining premium comfort and exceptional durability, this t-shirt is a must-have for all Guru Podcast fans out there. *The materials used to construct this tee shirt are: 60% cotton, 40% polyester.
• One off, limited edition
• Soft, velvety texture 
• Will withstand frequent washes
• Available in black only
• Small to XXXL

The Guru Gradient Black Tee is a smart black T-shirt with subtle Guru logo on the breast and right arm. On the back there’s a large, printed orange Guru logo.  The Black Gradient Tee has a more sculpted shape than a traditional T-shirt for a better closer fit.   Available in a wide size range; Small, Medium, Large, XL, XXL and XXXL.
• Smart black T-shirt
• Large printed orange Guru logo on back
• Sculpted shape

Old school Guru classic tee. Navy and orange, with subtle branding. Small Guru logo on the back, with our Knowledge is Power mantra across the chest. Incredibly hard wearing with a loose fit. Only a few sizes left, when they're gone, they're gone!

The Crew Neck Jumper is the perfect addition to your fishing wardrobe during the cooler months. This smart, stylish, but functional jumper has been designed in a classic black, with contrasting slate grey collar and cuffs.  Featuring a high neck that helps to keep the wind and elements from affecting your performance. Along with thumbhole sleeves for added warmth.  Available in a wide size range; Small, Medium, Large, XL, XXL and XXXL.
• Smart, stylish, but functional jumper
• Classic black, with contrasting slate grey collar and cuffs
• Thumbhole sleeves for added warmth

The Guru Coolmax Socks are designed for optimum comfort and durability, these three seasons feature a ventilation mesh that delivers super breathability, temperature control and moisture management. Easy fitting elasticated cuffs with reinforced heel and toe sections that gently grip the foot, offering excellent padding and support whilst reducing the risk of blisters, perfect for long sessions.  *Two Pairs Per Pack* Available in two sizes; UK 7-9, UK 10-12
• Optimum comfort and durability
• Features a ventilation mesh
• Excellent breathability, temperature control and moisture management
• Reinforced heel and toe sections
• Two pairs per pack